UNITED CEREAL: LORA BRILL’S EUROBRAND CHALLENGE Introduction. The “United Cereal” case is focusing on European division of a giant multinational breakfast food company‚ which describes a launch decision for a new cereal product. As the case evolves‚ the decision has major strategic and organizational implications for Lora Brill‚ European VP. Lora Brill has been concerned with the decision of whether to make some major changes to a company with 100-year success history in order to push growth
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Strategic Marketing: Smartphones Market Analysis and Product Development Outline 1) Quantitative Analysis 2) Micro Analysis 3) Five Forces Analysis 4) PESTEL Analysis 5) Market Research 6) Product Development Quantitative Analysis CAGR AND QUANTITATIVE ANALYSIS USA: 313.9 millions people 285 euros Potential market: 251 120 000x285x0‚5=35 784 600 000 Euros -market size: 114 million people in the U.S. owned 1 000 000x285 = 32 490 000 000
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SITUATION ANALYSIS AND PROBLEM STATEMENT Abstract USA World Bank (UWB) is faced with a situation of deciding upon a new product to expand its market share. This paper deals with a scenario in which the ultimate goal is to provide a holistic approach to problem-solving and solution development. In particular‚ this paper will analyze the first three steps in problem-solving‚ which include; description of the situation with the emphasis on the issue and opportunity‚ defining the right problem-based
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those of another proved insurmountable because there was neither a common language nor clear and consistent definition of the key elements of the front end. As a result‚ the group developed a theoretical construct‚ defined as the New Concept Development (NCD) model‚ in order to provide a common language and insights on the front end activities. The model consists of three key parts: five front end elements‚ the engine that powers the elements‚ and external influencing factors. Proficiency of
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————————————————————_———————————————————————— Minor case FootView 3D Module 4: Product and market development 1‚ What are the strategic options for product and/or market development for the organisation? – Ansoff’s product-matrix Ansoff’s product-matrix PRODUCTS / SERVICES Existing products New Products M A R K E T S Existing Market Market Penetration: Price drop for current measurement unit (UK)-- not mentioned in case Product Development: New generation(cheaper) measurement unit & innovative
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company in the world with some of the competitors such as Yahoo!‚ Apple and Microsoft that compete in the same technology customer market with their products such as iOS‚ Windows Phone 7 and many more. To make sure Google’s business is in the market‚ Google needs to keep create and innovate their products so that customers are using Google products and keep their business in the market. TABLE OF CONTENTS INTRODUCTION Figure 1: Google Logo (Google‚ 2012) Google is a world known company
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Idea Generation (50 points) • What techniques will you propose to CB to generate ideas that can be developed into viable concepts? Since this is CB’s first foray into consumer products I would propose that CB use all venues available to generate ideas that can be used to develop into successful products. The diagram given in the figure at the start of part II of the test book shows five routs: Technology End user Team Other insiders Other Outsiders • Of the many methods for ideation
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Pamantasan ng Lungsod ng Maynila (University of the City of Manila) Intramuros‚ Manila PRODUCT PLANNING AND DEVELOPMENT PLAN Submitted by: Joanine Erica I. Dionisio BSBA Mktg 4-1 Submitted to: Prof. Anna M. Miranda I. EXECUTIVE SUMMARY Objective: * To increase market share by 11% at the end of the strategic year. History of Selecta Selecta’s humble beginnings can be traced to the Arce family’s ice cream parlor in Manila in 1948. Its ice cream was well-known for its
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1970s and 80s the company grew more rapidly than ever‚ based on innovative products and new businesses. For example‚ they diversified into cosmetics‚ hygiene and floppy disks. By 1991 sales were $4.7 billion and the company made 564 household products; by 2000 these figures were around ¥100bn across 650 products. How They Manage Innovation Kao combine the strengths of a disciplined and formalized product development system with the cultural values of learning and continuous improvement to
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Campbell Soup Company (CSC) was a diversified food processor known for its strong brands and product quality. One of its products is produce ready-to-serve soups for customer who is not able to make soup. Formerly‚ Campbell’s products spread all over 3 segments of condensed soups‚ ready-to-serve soups and dry soup‚ and it is considering to expand its product to microwavable soups to make customer more convenient for preparing soup without container. The following figure showed the foundation of CSC
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