案例三：沃尔玛(Wal-Mart)SWOT分析 优势Strengths. • 沃尔玛是著名的零售业品牌，它以物美价廉、货物繁多和一站式购物而闻名。 • 沃尔玛的销售额在近年内有明显增长‚并且在全球化的范围内进行扩张.(例如‚它收购了英国的零售商ASDA) • 沃尔玛的一个核心竞争力是由先进的信息技术所支持的国际化物流系统.例如‚ 在该系统支持下‚每一件商品在全国范围内的每一间卖场的运输、销售、储存等物流信息都可以清晰地看到。信息技术同时也加强了沃尔玛高效的采购过程。 • 沃尔玛的一个焦点战略是人力资源的开发和管理。优秀的人才是沃尔玛在商业上成功的关键因素，为此沃尔玛投入时间和金钱对优秀员工进行培训并建立忠诚度。 劣势Weaknesses • 沃尔玛建立了世界上最大的食品零售帝国。尽管它在信息技术上拥有优势，但因为其巨大的业务拓展，这可能导致对某些领域的控制力不够强。 • 因为沃尔玛的商品涵盖了服装、食品等多个部门，它可能在适应性上比起更加专注于某一领域的竞争对手存在劣势。 • 该公司是全球化的，但是目前只开拓了少数几个国家的市场。
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environment Tescos Political factors This could include government support‚ provide‚ enhancing skills of the working population of Tesco’s which may include training days or induction days if you have just been previously employed. The main factor could be government support which has to routes that it can go down. Direct support or indirect support which also includes the fiscal policy which is linked with taxes‚ vat and cooperation tax The level of taxation changing means that Tesco also have
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goods and services that supermarkets provide‚ and the prices at which they supply them‚ have been terribly successful. However‚ the growth and profitability of these companies – in particular‚ the four major chains‚ Asda‚ Morrisons‚ Sainsbury’s and Tesco – has been controversial. Many critics have argued that the supermarkets have exploited their dominant market position in a way that is contrary to the public interest. The principal responsibility for enforcing competition law lies with the two
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distributed in the topic BMAIE001AZ2012/3 Managing Finance Agyei-Boapeah‚ H (2012). Working Capital Management 2. Lecture notes distributed in the topic BMAIE001AZ2012/3 Managing Finance Websites BBC News (2004) Sainsbury Loses Out To Rivals BBC News (2012) Tesco Market Share Dips Below 30%. [ONLINE] Available at: http:// www.bbc.co.uk/news/business-16817254 [Accessed: 18 October 2012]. BBC News (2008) Thousands Stranded By XL Collapse. [ONLINE] Available at: http:// news.bbc.co.uk/1/hi/7611639.stm [Accessed:
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high growth from the Chinese Economy. It is for these reasons that your company has decided to expand into the Chinese Market. Unfortunately‚ you cannot simply decide and then enter. This has been illustrated by many big firms such as Wal-Mart‚ Tesco‚ Carrefour‚ who have failed in foreign market. Speaking of failure‚ it is important for us to define failure for your company. The most obvious form of failure would be if you were unable to establish yourself in the Chinese Market and were forced
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INDUSTRY PROFILE Food Retail in Europe Reference Code: 0201-2058 Publication Date: June 2010 www.datamonitor.com Datamonitor USA 245 Fifth Avenue 4th Floor New York‚ NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Datamonitor Europe 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7675 7500 e: eurinfo@datamonitor.com Datamonitor Middle East and North America Datamonitor PO Box 24893 Dubai‚ UAE t: +49 69 9754 4517 f: +49 69 9754
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‘Big Four’ consist of Tesco‚ ASDA‚ Sainbury’s and Morrisons. The market shares of the UK’s supermarket chains are as follows: UK Supermarket Market Shares [pic] UK Food Sector Market Brief‚ 2008. Competitive Analysis Market leader Tesco‚ occupies the largest market share and targets the middle market offering value to consumers‚ providing both economy and up-scale products at very competitive prices. (Bradmore‚ 2005). Market challenger ASDA is slightly down-market of Tesco competing closely
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Samsung was affect by the crisis and tried to strive its business in the retail industry. It eventually collaborated with Tesco‚ a major British retailer in 1999[2]. The joint venture benefited both Samsung and Tesco. Samsung was saved from bankruptcy‚ in the same time‚ Tesco was able to enter the tough local retail business because of the partnership with Samsung[3]. Tesco took over 94.68% shares of the company in 2011[4]. Vision - Great Stone Face Homeplus’s vision
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(M&S Online‚ 2011). According to this article Lyons said that it is not valuable for Rose to set back in this situation which is going toward downfall. He also added that the merger of M&S and Sainsbury would gain benefit of £25 bn. Moreover‚ Tesco alone will gain market share of £54bn which would be
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Distinction 1: Going Online: The benefits and drawbacks of Tesco PLC: Tesco is a public limited company‚ is clearly that Tesco is a successful business; it is in the third place in the rank of largest retailer in the world. Tesco still want to achieve their aims and objective to keep growing and investing in their business. Tesco‚ made easier to achieve their aims and objectives when they decide to operate their business also online. Using the virtual world the Tesco’s customer can do shopping
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