ABSTRACT This study explored the customer relationship management of Tesco. Tesco is the leading retailer in UK. It manages over a thousand supermarkets‚ hypermarkets‚ and convenience stores in the United Kingdom‚ Ireland‚ Central Europe and Asia. The study analyzed the customer relationship management‚ changes in consumer behavior‚ business environment‚ and PESTEL‚ which is very important in strategic and competitive study of an organization‚ especially in the retail and service industry. Since
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Case Critique: Tesco Supermarkets Ltd. v Nattrass [1972] A.C. 153 The Case of Tesco Supermarket Ltd v Natrass is a well-known case based on the Trade Description Act (1968). The case was about a well-known supermarket firm (Tesco Ltd) and a customer‚ Mr. Coane an old pensioner. Tesco had a special offer for the sale of Radian washing powder‚ which was advertised on posters displayed in stores. The normal price of the product was 3s 11d and they were selling it for 2s 11d. Miss Rogers‚ shop assistance
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Strategic Management International Strategy Stakeholders Lecture 9 Mark Anderson International Strategy • • • • Internationalisation Drivers International Corporate Level Strategy International Market Selection International Modes of Entry Internationalisation Yip: Drivers of Internationalisation G. Yip (2003) Total Global Strategy International Corporate Level Strategy International Competitive Advantage • Adaptation v standardisation? – Should all products be the same - global? (Levitt)
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Stakeholder theory has been articulated in a number of ways‚ but in each of these ways stakeholders represent a broader constituency for corporate responsibility than stockholders. Discussions of stakeholder theory invariably present contrasting views of whether a corporation’s responsibility is primarily (or only) to deliver profits to the stockholders/owners. Milton Friedman’s (1912-) now-famous pronouncement that the only social responsibility of corporations is to provide a profit for its owners
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Ready meals market has increased the sale of many supermarkets. A case study of Tesco Table of contents 1. Introduction The developments in policy and technology in 1990s led to a huge change in food industry. All the business have become automated and globalised and because of acquisitions and mergers the main competitors grown‚ and more dominant but more efficient. As the birth rates had declined
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derives from the (healthy) relationships with the following audiences: • customers • investors • employees • competitors • the local community • government‚ and • the public at large Corporate reputation is formed by all the different stakeholder groups of the organisation in response to information received‚ and experience of the organisation. The various groups take different cues and different sets of attributes into account and each will give these a different weighting. This is why
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Corporate Responsibility (2) Stakeholder perspective Obesity and fast food Use the stakeholder analysis to look at the impact of fast food (eg MacDonald’s) on each stakeholder group. Should the sale/marketing of fast food be regulated/ restricted? If so why? If not‚ why not? Childhood obesity has been labeled one of the most serious public health issues if the 21st century. 42 million of the children under five years old are overweight all over the world‚ in
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Explain the roles of both internal and external stakeholders in the selected business and show how their objectives and expectations have changed over time. What is a Stakeholder? A stakeholder is someone who is interested in a company or business‚ e.g. Tesco; they can either be an internal or external customer to the business. They may also be affected in a situation that happens to the company because they them selves may of given and invested money into the company or may just be interested
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P2: Describe the key stakeholders who influence the purpose of two contrasting organizations. Google A stakeholder in a business is any individual or group with an interest in the decisions made by that company. Some of the stakeholders are internal to the business‚ such as its employees. Some are external to the business such as Google users. The key stakeholders in a business are customers‚ suppliers‚ employees‚ local and national communities and government. Employees- employees are one
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Business Environment P2 Describe the different stakeholders who influence the purpose of two contrasting businesses. Blackpool pleasure beach A stakeholder is someone who is affected by the business either in success or failure. The stakeholders of Blackpool pleasure beach are: The owners of Blackpool pleasure beach are: Amanda Thompson and her brother Nicolas Thompson who is the deputy manager. It has always been a family run business and has been passed down by other family members. Without
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