but the most effective approach for Tesla would be to use a concentrated segmentation strategy. Tesla should not try to appeal to everyone by engaging in a mass marketing campaign. A concentrated segmentation strategy will allow Tesla to employ its limited resources more efficiently. Tesla needs to study different segmentation methods to better understand the profile of the customers in each segment. Studying and differentiating the segments will allow Tesla to look at the consumer similarities
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Scientist Nikola Tesla was an influential historical figure whose findings and inventions helped shape the modern world of electricity. The 18th-19th century scientist quickly became known as the “Mad Scientist”‚ and later as the “Genius Who Lit the World”. Nikola Tesla is responsible for over 300 inventions and 700 patents worldwide. He was not properly credited or widely accepted as a great inventor until after his death. However‚ that did not stop the great man from furthering his studies and
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TESLA MODEL S ACHIEVES HIGHEST SAFETY RATING OF ANY CAR TESTED. MONDAY‚ AUGUST 19‚ 2013 -Palo Alto‚ CA. The National Highway Traffic Safety Administration has awarded the Tesla Model S a 5 star rating in every subcategory without exception. Only one percent of all cards tested by the federal government have gotten 5 starts in every subcategory‚ of all vehicles tested‚ including every model approved for sale in the U.S‚ The Model S sets a new record for least chance of injury to passengers. The
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A Spark of Brilliance: The Edison and Tesla Rivalry Thomas Edison is commonly referred to as one of the greatest inventors in history‚ with 1‚300 patents‚ and work with direct current (DC) that still impacts society. Despite this‚ Nikola Tesla has impacted the world through his work with alternating current (AC)‚ which are used to supply power to homes‚ and his creation of the first hydroelectric power plant. Thomas Edison made a monumental impact with his alteration of the electric light bulb
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innovation and development of ideas‚ such characters have drastically changed the world. Born on July 10‚ 1856‚ Nikola Tesla forms part of such individuals who have influenced the globe in a particular way. Tesla was a brilliant Serbian inventor who made significant inventions in the fields of both mechanical and electrical engineering. Moreover‚ as a physicist‚ inventor‚ and futurist‚ Tesla designed the contemporary alternating current system used in electrical systems. Notably‚ as an eccentric genius
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Tesla Target Segment: Wealthy Individuals who want to make a statement Our firm strongly believes that Tesla should adopt a Niche Marketing strategy and target the segment that considers both the predilections of the “Will.i.ams” and the”Al Gores”; individuals who can afford to pay the premium to make a statement about being different. They are exclusive‚ they appreciate breaking-edge technology and they are environmentally responsible. Targeting Strategy: Cost considerations Al Gore Will.i.am
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But on November 16‚ 2017‚ Tesla bragged about it. Bottom Lines: • On November 16‚ 2017‚ Tesla unveiled a heavy duty all electric truck known as "Tesla Semi"‚ which can go up to 500 miles on a single charge. The company is offering 300- mile version as well. • Tesla Semi will go 0-60 in 5 seconds‚ 20 seconds with max load weight of 80‚000 pounds • Semi-Truck has no gear stick. Drivers sit down‚ put their seatbelt on‚ and push down on the accelerator and relax. • The Tesla Semi don’t just have self-driving
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Case 5 Tesla Motors and U.S. Auto Industry As a pioneer of green technology car manufactory‚ Tesla Motors has placed himself in the U.S. automotive industry. Tesla Roadster is considered to be a cash cow in 2009‚ and it is the only electric cars have been mass product. However‚ after the competitors had entered the market‚ alternatives joined the battle of green technology car‚ such as hybrids‚ fuel cell ‚etc. Furthermore external environment has changed. Elon Musk‚ the co-founder and head of
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BU.450.710.52 – Tesla’s Blue Ocean Strategy – Page 1 TESLA: A BLUE OCEAN MARKETING STRATEGY Matthew Gazda‚ Vanessa Granville‚ and Ryan Schupp Marketing Strategy BU.450.710.52 Johns Hopkins University May 8‚ 2014 BU.450.710.52 – Tesla’s Blue Ocean Strategy – Page 2 Executive Summary Tesla is an innovative electric car manufacturer that intends to overturn the current gaspowered vehicle industry. CEO Elon Musk has masterminded a product that will compete
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Nikola Tesla: The Spark that Illuminated America Phillip Cherner Morrison: 3 When one thinks of electricity and light‚ one of the first things to come to mind is usually the name Thomas Edison. One man’s name goes unheard though. A man‚ just as influential as Thomas Edison‚ perhaps more so‚ in the electrification of America‚ was the great innovator‚ Nikola Tesla. Nikola Tesla is a historical figure that goes unnoticed‚ with many
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