Marketing Communications Differentiate – we use this strategy to differentiate our product from the competition. Remind – we use this strategy to remind and reassure customers about the product they are buying‚ even if they are regular purchasers. Inform – we use this strategy to provide information to customers to help them when are evaluating different options when making a purchase. Persuade – we use this strategy to persuade the customer to take action. This can be to make a purchase‚ enquire
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Digital Marketing Strategy Jacob Orquin Department of Business Administration Aarhus University E-business models Chaffey & Smith (2008) The e-marketing plan Chaffey (2009) Online strategy model Guava Media‚ Nyborg (2009) Which KPI’s? Who are the customers? Qualitative/explorative analyses segments‚ position‚ messages Quatitative analyses Cross- & upsales‚ loyalty Qualify the customers/ market Touchpoint strategy Integration of digital strategy in corporate/ marketing
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Marketing Strategy Comparison AirTel & Hutch Rahul‚ Priyanka‚ Zardar‚ Rashmi Indian Institute of Planning & Management Ahmedabad Project Introduction “…Telecoms are rolling out like never before. And that 100-million mark doesn’t look too far away. The mobile subscriber base crossed 65 million in September 2005‚ an over-30 per cent increase over the previous year…” Project Introduction Cont’d… • Indian Cellular Industry will touch $24 billion by the end of 2006. • Airtel (22 per cent
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Event marketing strategy Student’s name: Institution: Date: Introduction This event is held by the D & G refreshment company‚ and the aim of this is to promote its new drink brand JUSSY that has just entered the market. The proposed event will include athletics sponsorship as well as invitation of celebrities to perform during the function. During the occasion‚ all people wishing to join will be required to purchase a bottle of our new drink‚ “JUSSY.” Moreover
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Therefore‚ Dell’s product strategy is more focus on developing one specific product that can satisfy the customer. Dell also provides variety of services to maintain good relationship with old and loyal customer. Last but not least‚ Dell Company has a short product life cycle in where produce theirs products just in time. As well‚ it also wins the customer relationships and attracts customers and investors in the same time. Dell better supply chain management and direct sales strategy also helping Dell
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Tesla Motors in Singapore Chen Zhao | Eric Lim | Kshitij Gopal | Sidhanth Gopishetty Tesla Motors is an American automobile manufacturer specializing in designing‚ manufacturing and selling electric cars and electric vehicle power train components. Headquartered in Palo Alto‚ California‚ it was founded in 2003 by a group of Silicon Valley entrepreneurs led by Elon Musk (of PayPal and SpaceX fame). The stated goal of the company is to drive the world’s transition to electric mobility by offering
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4.The Marketing Strategy of Carlsberg Group Carlsberg is the fourth largest brewery group in the world‚ which has a brand portfolio that includes brands such as Carlsberg‚ Tuborg‚ Baltika and Kronenbourg 1664‚ which are well known international premium brands‚ but also includes strong local brands‚ such as‚ Ringnes‚ in Norway‚ Lav in Serbia and Wusu in Western China. (www.carlsberggroup.com) This section is about Carlsberg Group’s marketing strategy‚ with a focus on Carlsberg‚ its main brand‚ and
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If I Was the Chief Marketing Officer of Wipro Technologies By: Samir Faruqui (PGPM-FT 14366) Great Lakes Institute of Management‚ Chennai. If I Was the Chief Marketing Officer of Wipro Technologies By: Samir Faruqui (PGPM-FT 14366) Great Lakes Institute of Management‚ Chennai. Introduction Wipro Technologies is a global information technology‚ consulting and outsourcing company with 145‚000 employees serving around 970 customers in 54 countries
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International Marketing and research | Marketing Plan | Altoids | 5/26/2009 | | Executive summery This marketing plan is based on Altoids‚ which in an American product introduced into Australian market. Altoids are produced by Wrigley a US based company. In order to increase the market share Altoids will be introduced into Australian market through retailers by distribution and promotion. The PEST and SWAT analysis states that there
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PAPER FOR INTERNATIONAL MARKETING: ELECTRIC CARS BY TESLA MOTORS Submitted by: Bruks BM 236 THE TREND OF THE FUTURE: ELECTRIC CARS BY TESLA MOTORS I. SITUATIONAL ANALYSIS The concern for the environment has never been bigger than at the turn of the century. The growing acceptance of global warming‚ coupled with the growing green marketing galore gave impetus for the clamor for major auto companies to build a better and more affordable electric
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