Summer 2012 NEW YORK UNIVERSITY STRATEGIC MARKETING PLAN Strategic Marketing Plan Model S Premium Electric Car‚ Tesla Motors Inc August 20‚ 2012. New York University Author: Partha Mitra 2 Strategic Marketing Revision History Date Version Description Author 07/07/2012 1.0 Initial Draft – Purpose‚ company mission‚ company overview‚ industry analysis‚ Appendix Partha Mitra 14/07/2012 1.1 Added Competitor Analysis‚ SWOT Analysis‚ References
Premium Plug-in hybrid Electric car Electric vehicle
Case Assignment - What Would You Do?FORD MOTOR COMPANYHeadquarters‚ Dearborn‚ Michigan. “You turned Boeing around from billion-dollar losses to huge profits and increased market share. But when you became Ford Motor Company’s CEO‚ people asked‚ “What does an airplane guy know about the car business?” Well‚ on your first day as CEO‚ you reviewed the product lineup and discovered something missing‚ the Ford Taurus‚ the best-selling car in company history. “Where was it?” you asked. “We killed it.
Premium Ford Motor Company
7 April‚ 2009 Overseas News Service Reuters WORLD BANK: CHINA STIMULUS TO SUSTAIN ASIA’S GROWTH TOKYO - Growth in the economies of East Asia and the Pacific will slow this year because of the financial crisis but China’s multi-billion dollar stimulus will secure their status as the world’s fastest growing region‚ the World Bank said. Gross domestic product in developing East Asia will rise 5.3 percent this year‚ according to World Bank forecasts released on Tuesday. That is down from
Premium France Trigraph Barack Obama
2.5 Demonstrate your understanding of the ABCDEF‚ indicating how you would apply it in counselling. The ‘ABC framework’ was created by Albert Ellis in the 1950’s and is mainly used by counsellors who use Rational Emotive Behaviour Therapy (REBT) or Rational Emotive Therapy (RET). It is also used by some Cognitive or Cognitive Behavioural therapists. ABCDEF are acronyms for the sequential method of working through these types of brief psychotherapies. The ABC method of working with people can
Premium Rational emotive behavior therapy Cognitive behavioral therapy Psychotherapy
We live in a world where education occupies a very important role. An educated person is someone who is able to learn how analyzes‚ synthesize‚ evaluate‚ and understand. An education often gives to a person the means to sustain his life‚ to live comfortably or even to live in luxury. The major you choose will be the deciding factor in determining the stability and limits of your future financial situation. A degree in engineering‚ mathematics‚ physics‚ finance‚ or computer science will lead to a
Premium Education Higher education Academic degree
Explore how Steinbeck presents and develops the character of George In the well known novel “Of Mice and Men” written by John Steinbeck‚ the first character you meet is George‚ he is immediately seen as the leader of the pair‚ George and Lennie. He is “small and quick‚ dark of face” and is identified as a worker‚ because of the clothes he wears and possessions he carries‚ for example‚ his “tight blanket roll” and his hard wearing “denim” clothes. George is normally seen as being angry most of
Premium Of Mice and Men John Steinbeck Salinas, California
DISTRIBUTION STRATEGIES Habib jewels Sdn Bhd. ‚ one of the Malaysia indeed Southeast Asia’s leading jewelry stores‚ has achieved a lot since it opened up as a small shop on Penang’s Street‚ which is also called as ‘Jeweler’s Corner’ in 1958. In order to become succesful Habib Jewels Sdn Bhd is very particular and careful towards its distribution strategies. Habib Jewels Sdn Bhd. is a company involves in manufacturing‚ wholesaling‚ retailing and marketing jewelry including products such as necklaces
Premium Retailing Jewellery Kuala Lumpur
Product Demand – Tesla Roadster The Tesla Roadster is valued at £87‚945 with a £10‚000 deposit‚ in comparison to other electric vehicles this can be seen as a fairly expensive‚ because of this price the Tesla Roadster would follow an inelastic demand curve where a change in price would not drastically affect the demand‚ this is because there is not a large range of alternatives consumers can choose from at this price range for electric vehicles. Willingness to pay and demand for the car are created
Premium Electric car Automobile Tesla Roadster
1. Explain where your space mission will take you and why you wish to explore that particular feature of the solar system. List what you hope to learn from your mission. (3 points) The space mission will take me to Mars. I wish to explore that particular feature of the solar system because I want to find a way to grow more food. I hope to learn how to survive on Mars. 2. Identify any challenging conditions that you may encounter on your mission; this may include near-vacuum conditions‚ extreme
Premium Mars NASA Space exploration
Have you ever done so much work and never given enough credit for it? This one man was never given enough credit due to fraud by Thomas Edison. This particular man was named Nikola Tesla. He had a mind ahead of his own time. Tesla was a Serbian-American physicist who was born on July 9‚ 1856 in Smiljan‚ Croatia. He was born during the Austro-Hungarian Empire. His father was Milutin Tesla‚ a preacher at the Serbian Orthodox Church. While his mother‚ Djuka Mandic‚ ran the family farm. When he was seven
Premium Thomas Edison Nikola Tesla Alternating current