Summer 2012 NEW YORK UNIVERSITY STRATEGIC MARKETING PLAN Strategic Marketing Plan Model S Premium Electric Car‚ Tesla Motors Inc August 20‚ 2012. New York University Author: Partha Mitra 2 Strategic Marketing Revision History Date Version Description Author 07/07/2012 1.0 Initial Draft – Purpose‚ company mission‚ company overview‚ industry analysis‚ Appendix Partha Mitra 14/07/2012 1.1 Added Competitor Analysis‚ SWOT Analysis‚ References
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Business Strategy Case Study-TESLA Team 1: Nitin Majgi Ben Kempenich Nomi Lee David Daar Should Tesla move start to produce gasoline or hybrid powered vehicles? Competitors: Tesla Motors has a focus of differentiation strategy‚ concentrating only on small group of people‚ who are rich and environmental conscious‚ attracted by stylish and beautiful looks of its cars. Because‚ it will be hard to reach out and compete with other auto-manufactured brands
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Tesla Motors in Singapore Chen Zhao | Eric Lim | Kshitij Gopal | Sidhanth Gopishetty Tesla Motors is an American automobile manufacturer specializing in designing‚ manufacturing and selling electric cars and electric vehicle power train components. Headquartered in Palo Alto‚ California‚ it was founded in 2003 by a group of Silicon Valley entrepreneurs led by Elon Musk (of PayPal and SpaceX fame). The stated goal of the company is to drive the world’s transition to electric mobility by offering
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Tesla Motors 1. Research and write a brief history of the company‚ it mission and vision statements. The automotive market is one of the biggest markets over the world. Participants companies at this market are well-known enterprises and also they own some of the better known brands like GM‚ Ford‚ Honda‚ Toyota‚ VW‚ BMW etc. In the traditional auto industry‚ consumer power is relatively high‚ given relatively low switching costs and a vast choice of relatively substitutable products
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Tesla and the Electronic World Guglielmo Marconi and Nikola Tesla both contributed to the development of wireless communication. Marconi‚ an Italian working in Europe‚ and Tesla‚ a Serbian born immigrant to the U.S.‚ battled for the right to hold patents for wireless communication technology of similar design. The privilege of being the name to bare mark in the history books and be called the one who brought us wireless communication was at stake. “Mr. Marconi is a donkey” said Nikola Tesla (Pickover)
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CHM 151; CRN 25017 1 March 2013 Tesla vs. Edison Everyone knows who Thomas Edison is‚ and many attribute the “invention of electricity” to Edison‚ but this is simply not accurate. The truth is‚ while Thomas Edison did patent and market DC‚ or direct current‚ electricity‚ he did not “invent” electricity‚ and as a matter of fact‚ much of his work was actually basically stolen from other scientists‚ among them‚ one brilliant scientist‚ Nikola Tesla. We are all taught about Edison in school
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Tesla Final Paper (Edited).docx1/ 4 Tesla’s mass-market ambitions on charge SummaryThis article discusses the different aspects of Tesla’s rise to prominence and the electric car manufacturer’s strategies for maintaining its status. This profile of Tesla’s roots and its prospects for the future touch on the following topics: niche market competition; financial obstacles in the past‚ present and future; and production techniques.I. Product DifferentiationIn this section‚ product differentiation‚ which
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home. Nikola Tesla is the single person responsible for giving this ability to the common world. Without Nikola Tesla‚ the world would be very different due to his inventions. His contributions pushed the world forward because of his alternating current‚ his wireless‚ and his energy related inventions. Nikola Tesla is not very well known for most of his inventions‚ even though most modern people use them everyday without even knowing. The world would be different without Nikola Tesla‚ because had
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efficiencies‚ better control over the costs of inventory‚ warranty service‚ pricing‚ and the development of the Tesla brand. Tesla’s Principal Marketing Goals: To generate demand for vehicles and drive leads to sales teams. Build long-term brand awareness and manage corporate reputation. Manage our existing customer base to create loyalty and customer referrals. Enable customer input
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Tesla vs. Edison: The Struggle between Innovation and Enterprise Both Nikola Tesla and Thomas Alva were undoubtedly two of the most influential individuals of the current industrial world. Their works and discoveries brought about significant advances in science as well as their availability to numerous people throughout the world. In popular culture‚ Tesla is well known for his creation of the polyphase alternating current energy (AC) transmission system while Edison is famous for his light
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