The 4 Ps of marketing are product‚ price‚ place and promotion. All four of these elements combine to make a successful marketing strategy. Promotion looks to communicate the company’s message across to the consumer. The four main tools of promotion are advertising‚ sales promotion‚ public relation and direct marketing.AdvertisingAdvertising is defined as any form of paid communication or promotion for product‚ service and idea. Advertisement is not only used by companies but in many cases by museum
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Introduction Brief history of the company Tesla Motors‚ Inc. is an American company that was founded in 2003. The driving idea behind the venture was proving electric vehicles could be a viable substitute of the gasoline powered cars without sacrificing comfort‚ performance or luxury. Apart from the core function of designing and producing electric cars‚ Tesla also provides advance electric vehicle powertrain components and know-how to other automakers‚ which are looking into venturing in
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Promotion Our company promotes our cinema through internet‚ flyer‚ collecting point to claim the ticket and newspaper. Our company will choose these methods is because it can easily attract customer. Nowadays‚ many people are using shopping‚ buying and entertaining in the internet. It is very interactive media which allow for a two-way flow of information. Many people are always getting the information through Facebook‚ so our company will set a website on Facebook. Through Facebook
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wrong by building an eco-friendly line of electric cars at consumer-friendly prices. Tesla has cars ranging from $30‚000 to $130‚000. Also‚ the car is in fact easier to operate and use than most car brands such as Mercedes‚ BMW‚ and Audi. Elon Musk showed me through the establishment of Tesla Motors that engineering encompasses risk because ideas and inventions could be complete failures(the initial critique of Tesla). Elon Musk taught me that engineering takes innovation through his creation of SolarCity
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BRAND ASSESSMENT 5 4. THE MARKETING MIX – 4PS 6 5. STRATEGIC BRAND MANAGEMENT 6 REFERENCES 7 EXECUTIVE SUMMARY The purpose of this integrated marking communications strategy is to create a cohesive identity of brand image and a positioning that customers will recognize and relate to in any content (Insight Marketing 2012). In this report‚ an integrated communications strategy will be about new generation of electronic cars invented by Tesla Company. The strategy will be conducted
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EXECUTIVE SUMMARY Tesla Motors is one of the leading producers of electric cars and electric powertrains in the world. Founded in 2003 and based out of Palo Alto‚ California‚ Tesla is currently in 37 countries worldwide. Tesla currently produces 3 models‚ the Roadster‚ Model S‚ and the Model X. A primary issue Tesla faces is the steep prices of all three models. The least expensive model is the Tesla model S. It’s cheapest option begins at $57‚400. Many experts believe that for Tesla to be successful
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Summary After experiencing tremendous growth in the past few years‚ Tesla needs to contemplate on the idea of becoming an auto industry giant. In its current situation‚ Tesla cannot achieve that monumental goal because its cars are too expensive for the average consumer. According to USA Today the average price of new car is $31‚252. The basic Model S costs $62‚400‚ which puts it out of the reach of the average consumer. Tesla cannot become like their counterparts at Ford or GM‚ unless they start
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TESLA Motor Inc. Keuka Sailors Keuka College MGT-520-MI007 October 19th‚ 2014 Mr. Andrew A. Kubrich Table of Contents Overview 4 Regulatory Credits 5 Risk factors 6 Risks Related to Our Business and Industry 6 Interest Rate Risk 7 Tesla’s SWOT Analysis 7 Strengths 7 Weaknesses 9 Opportunities 9 Threats 10 Common Size 11 Ratio Analysis 12 Cash Flow Estimation 14 TESLA MOTORS Valuation and Recommendations 15 Overview We design‚ develop‚ manufacture and sell high-performance fully
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Thomas Edison and Nikola Tesla Both men were great inventors of their time and made many inventions. Tesla made the first AC motors and Edison made the first DC motors. Edison made the first incandescent light bulbs and Tesla made the first fluorescent light bulbs. Both men lived well past their 80’s. What many people didn’t know is that they were rivals. Edison had a rival in the race to develop electricity. His name was George Westinghouse‚ and he was very interested in alternating current
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Nikola Tesla was an entrepreneur and trail blazer in the electrical science and industry. His invention of the Alternative Current‚ more commonly known today as A/C‚ changed the course of history for the entire world. Tesla was not recognized in his time for making his mark on the world as he did‚ but today he is revered as one of the pioneers in his field. This man has made such a huge impact that he has been called one of the Great Progressive People. And his title is well deserved. Alternative
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