How far do you think an Electric Vehicle can travel on a single charge? To test the awareness and knowledge of the consumers regarding electric vehicles we asked this question and the options and answers are as follows: 50 - 100 kms 31.8% 100 - 200 kms 50% 200 - 300 kms 9.1% More than 300 kms 9.1% Are you aware of any of the following Electric Vehicles? The next question was asked on the awareness on the electric cars available in the Indian market. The options and answers
Premium Automobile Electric vehicle Electric car
Ener1 Background and History (as discussed in Ener1’s 2010 Form 10-K (10-K) unless otherwise noted): Founded in Florida in 1985‚ Ener1‚ Inc. (“Ener1”) was headquartered in New York‚ New York with offices in Indiana and Florida in 2010 and 2011. Ener1 was involved in the research and development of lithium-ion batteries with a primary focus on batteries for hybrid electric vehicles (“HEV”)‚ electric vehicles (“EV”) and plug-in hybrid electric vehicles (“PHEV”). Leading up to 2010‚ Ener1 was involved
Premium Automobile Electric vehicle Electric car
SWOT Analysis: TESLA MOTORS By Xin Xiong August 10th 2014 Company Overview Founded in 2003 and based in Palo Alto‚ Tesla Motors is one of the leading high-tech automobile companies‚ which produce the fully electrical vehicles and powertrain elements. The company runs operations in 31 countries and hires over 6‚000 staff around the world. Tesla Motors has an increasingly high growth rate‚ recording its revenues of 2‚013‚496 in 2013 (See Figure 1). Sales of its current model‚ Tesla Model S‚ reach
Premium Electric car Automobile Electric vehicle
objectives of an organization.” (Pearce II & Robinson‚ Jr‚ 2011). The organization chosen for the strategic plan is Tesla Motors. Tesla‚ established in 2003to produce a mass market of electric cars. Based in Palo Alto‚ California the organization has hit over three billion dollars in revenue and ranks in as number one of the top ten inspirational organizations. One of the reasons Tesla ranked in at number one was the company left the patents as an open source. An open source allows other companies
Premium Electric car Chevrolet Volt Tesla Motors
most effective approach for Tesla would be to use a concentrated segmentation strategy. Tesla should not try to appeal to everyone by engaging in a mass marketing campaign. A concentrated segmentation strategy will allow Tesla to employ its limited resources more efficiently. Geographic segmentation is used when a product satisfies a customer’s want or need that is specific to a region. Tesla can use a geographic segmentation because gas prices vary by region and Tesla can focus its marketing to
Premium Tesla Roadster Tesla Motors Marketing
Tesla Model S Project References Deloitte. (2009). Connecting with Gen Y: Making the Short List. Retrieved November 17‚ 2011.http://www.deloitte.com/assets/Dcom- UnitedStates/Local%20Assets/Documents /us_automotive_Deloitte%20Automotive%20Gen%20Y%20Executive%20Summary _0107.pdf Hamilton‚ I. (2011). Apple store of car dealerships opens today. Retrieved November 18‚ 2011.http://ocunwired.ocregister.com/2011/11/18/apple-store-of-car-dealerships-opens- today/12163/ Henry‚ J. (2009)
Premium Tesla Motors Tesla Model S Tesla Roadster
Journal of Strategic Marketing Vol. 20‚ No. 4‚ July 2012‚ 289–312 The globalization of Tesla Motors: a strategic marketing plan analysis Myles Edwin Mangram* SMC University‚ Baarestrasse 112‚ 6302 Zug‚ Switzerland (Received 7 October 2011; final version received 10 January 2012) This case study provides analysis of the strategic marketing plan of electric vehicle manufacturer‚ Tesla Motors. It has profound marketing management implications‚ as it addresses this investigation from the unique perspective
Premium Plug-in hybrid Electric vehicle Battery electric vehicle
that Tesla Motors faces is the society and subcultures. In this day in age consumers worldwide have increased their knowledge and sensitivity about its environment. Numerous companies have catered to this need of becoming more environmentally responsible by offering products that are “green” or environmentally friendly. This new growth amongst people and organizations alike of becoming more environmentally conscious has created an opportunity for Tesla Motors with its brand of product. Tesla Motors
Premium Automobile Electric vehicle Electric car
University of La Verne Graduate School of Business & Public Administration BUS 581 Seminar in Organizational Theory and Behavior CRN 2080 Fall Term 2013 Group Project Strategic plan to transition from domestic to MNE for the TESLA Instructor: John C. Sivie Student Name: Kejia Ren 11481562 Tingdan Lin 11481010 Youze Zhu 11037637 Seijie Kaku 11479698 Hui Li 11528806 Due date: 10/30/2013 Table of Contents Summary------------------------------------------------------------------------------------------------2
Premium Management Tesla Motors Nikola Tesla
Executive Brief for Tesla Motors Inc. To: Elon Musk‚ CEO of Tesla Motors‚ Inc. From: Yuan Gao (kiki) Re: Strategic Improvements for Current Situation Date: 5th Aug‚ 2012 Executive Summary Tesla Motors is a relatively new Silicon-Valley based company that designs and produces electronic vehicles. The company aims at producing consumer affordable price electronic automobiles with zero emissions in the next decade. Currently the CEO Musk is working on introducing the new electronic
Premium Marketing