JWI 515: Assignment Five: Tesla Motors Professor Serluco Financial Management II Charles W. Slaven December 14th‚ 2014 Introduction Tesla Motors‚ Inc. is a Silicon Valley based company that designs‚ manufactures and sells electric cars and electric vehicle power train components. Entrepreneur/Inventor Elon Musk and four other associates founded Tesla in 2003. Tesla is strategically positioned in the electric vehicle market as a high end manufacturer and dealer. Tesla gains competitive advantage
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Business Strategy Case Study-TESLA Team 1: Nitin Majgi Ben Kempenich Nomi Lee David Daar Should Tesla move start to produce gasoline or hybrid powered vehicles? Competitors: Tesla Motors has a focus of differentiation strategy‚ concentrating only on small group of people‚ who are rich and environmental conscious‚ attracted by stylish and beautiful looks of its cars. Because‚ it will be hard to reach out and compete with other auto-manufactured brands
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How Tesla is changing the world. Tesla received a lot of attention this year with the recent announcement of launching a $5 billion dollar gigafactory (solar powered factory) in Nevada that will produce batteries for Tesla vehicles. As you can imagine‚ the factory will cover a lot of ground to the tune of 10 million square feet. This will mean that Tesla will be able to produce close to 500‚000 vehicles by 2020. In turn it will create employment for 6‚500 people and consumers will find it more
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Mercedes). Product Design The Smart Car Roadster Coupe is a small‚ plastic-bodied‚ two seater weighing 1836.5 lbs‚ 134.9 in long‚ and offers a bit of power for being relatively light in design with a top speed of 137 mph (220 km/h). (http://www.ultimatecarpage.com/car/1800/Smart-Roadster-Coupe-V6.html) Rating 0-60 in 5.9 sec‚ the Roadster Coupe promises to maximize security given a small design which we will discuss below. With a mid mounted engine‚ the Roadster Coupe provides hatch back space and
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Tesla Target Segment: Wealthy Individuals who want to make a statement Our firm strongly believes that Tesla should adopt a Niche Marketing strategy and target the segment that considers both the predilections of the “Will.i.ams” and the”Al Gores”; individuals who can afford to pay the premium to make a statement about being different. They are exclusive‚ they appreciate breaking-edge technology and they are environmentally responsible. Targeting Strategy: Cost considerations Al Gore Will.i.am
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paper provides a summary of Tesla Motors‚ the company outlined. Explaining the relationship between cost-volume-profit analysis is discussed as well as how the company is using this tool to maximize production and profit. Summary Tesla Motors‚ Inc. is a company based in Silicon Valley. Telsa designs‚ manufactures‚ and sells electronic cars. Telsa is a publically traded company that trades in NASDAQ stock exchange. Telsa became well known after producing the Telsa Roadster‚ the first fully equipped
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About Tesla In 2003‚ a group of engineers set on a mission to prove to the world that people need not compromise to an electric car. Electric cars can be quicker‚ better and more fun than a normal petrol car. Today‚ Tesla makes not only electric cars but various other infinitely scalable clean energy generation and storage products. They believe that sooner the world shifts from fossil fuel for survival and aim for zero-emission future‚ better it will be for the world. (Tesla‚ 2018) The company unveiled
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Tesla Motors‚ Inc. Fundamental Company Report Including Financial‚ SWOT‚ Competitors and Industry Analysis Phone: +44 20 8123 2220 Fax: +44 207 900 3970 office@marketpublishers.com http://marketpublishers.com Phone: +44 20 8123 2220 http://marketpublishers.com Tesla Motors‚ Inc. Fundamental Company Report Including Financial‚ SWOT‚ Competitors and Industry Analysis Date: Pages: Price: ID: January 1‚ 2015 50 US$ 499.00 TFA856252A4BEN Tesla Motors‚ Inc. Fundamental Company Report provides a complete
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Effective promotion of Tesla 1. Promotion strategy and element 1.1.Sales channel of Tesla Motor Tesla decided not to build the traditional car dealer network. Tesla operates stores or galleries usually located in shopping malls in 22 U.S. states and Washington DC. Customers cannot purchase vehicles from the stores; but must order them on the Tesla Motors website instead. The stores act as showrooms that allow people to learn more about Tesla Motors and its vehicles. Tesla designed their process around
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Internal Analysis Tesla motors is able to differentiate itself from its rivals by offering a product that has yet to be matched. No other automotive company has been able to produce a car that is all electric and can travel 250 miles on a single charge. In addition‚ no other company has a network of charge stations allowing Tesla owners to drive across the country if desired. Finally‚ Tesla motors has created a brand of elite cars‚ it has been said that Tesla owners may be more of a cult than that
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