but the most effective approach for Tesla would be to use a concentrated segmentation strategy. Tesla should not try to appeal to everyone by engaging in a mass marketing campaign. A concentrated segmentation strategy will allow Tesla to employ its limited resources more efficiently. Tesla needs to study different segmentation methods to better understand the profile of the customers in each segment. Studying and differentiating the segments will allow Tesla to look at the consumer similarities
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EXTERNAL ANALYSIS TESLA MOTORS _Prepared For:_ PEPPERDINE UNIVERSITY STGY 659.65 STRATEGIC MANAGEMENT Prepared By: Daniel Aleksander Andrew Beckman Jeanette Gonzales Jeremy Jay September 26‚ 2014 INTRODUCTION Tesla Motors‚ headquartered in Palo Alto‚ California‚ is a United States (US) based company that designs‚ manufactures‚ and sells electric vehicles globally. The company is traded publically on the NASDAQ with a market capitalization of $30.8 billion. Under the leadership of CEO
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Why Tesla Is a Better Car Tesla is a major American automaker car company that has been in existence since 2003. The company deals in designing of different car models; the company specializes in electric vehicles which are common. Roadstar is the first model that was developed by the corporation‚ and it was well accepted by many people across the world. Celebrities are among the people who promoted the company stating that Tesla cars are the best because they come up with best designs than any other
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JWI 515: Assignment Five: Tesla Motors Professor Serluco Financial Management II Charles W. Slaven December 14th‚ 2014 Introduction Tesla Motors‚ Inc. is a Silicon Valley based company that designs‚ manufactures and sells electric cars and electric vehicle power train components. Entrepreneur/Inventor Elon Musk and four other associates founded Tesla in 2003. Tesla is strategically positioned in the electric vehicle market as a high end manufacturer and dealer. Tesla gains competitive advantage
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Internal Analysis Tesla motors is able to differentiate itself from its rivals by offering a product that has yet to be matched. No other automotive company has been able to produce a car that is all electric and can travel 250 miles on a single charge. In addition‚ no other company has a network of charge stations allowing Tesla owners to drive across the country if desired. Finally‚ Tesla motors has created a brand of elite cars‚ it has been said that Tesla owners may be more of a cult than that
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Tesla Motors‚ Inc. Financial Analysis Project Accounting II – Dr. Frazer Themistoklis Tambassopoulos Introduction In this paper I intend to provide a sound financial analysis of Tesla Motors Incorporated. I will do so by calculating and providing liquidity‚ profitability‚ and solvency ratios and then evaluating those results. Assessment of these ratios will more or less define Tesla Motors’ abilities to meet its short-term debts and obligations (liquidity)
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by Tesla Company. The strategy will be conducted a situation analysis of the electronic car market‚ the opportunities
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This Paper is the Synopsis of the case study ‘Tesla Motor Inc.’ which gives a broad overview to the overall car business in the US followed by the examination of the Electric Vehicle and previous models like the Nissan Leaf. With those information presented abd backed up by statistics and other researched data‚ the author go into detail in describing the new successful business mode from tesla. With innovation and determination to build an Electric car tesla was able to develop a whole new concept and
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and discovering a desirable strategic innovation that improve the industry and company profitability (Wit and Meyer‚2005) The threats to new entrants: The threat from new entrants is very high. Entering the electric automotive industry in 2003‚ Tesla itself faced the challenges of being the new entrant into the market having numerous financial troubles that required high capital investments‚ building the brand and distributions channels. However‚ for established manufacturers with considerable
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Entrepreneurial Leadership: Tesla Motor An Truong Nguyen Stratford University Entrepreneurial Leadership: Tesla Motor Overview Tesla motors is one of the silicon based firms which normally design‚ manufactures and also sells variety of electric cars as well as other electric vehicle components and accessories. It is one of the public companies which trade on the famous NASDAQ market stock exchange. The company was found to make some huge profits for the first time after a period
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