Summer 2012 NEW YORK UNIVERSITY STRATEGIC MARKETING PLAN Strategic Marketing Plan Model S Premium Electric Car‚ Tesla Motors Inc August 20‚ 2012. New York University Author: Partha Mitra 2 Strategic Marketing Revision History Date Version Description Author 07/07/2012 1.0 Initial Draft – Purpose‚ company mission‚ company overview‚ industry analysis‚ Appendix Partha Mitra 14/07/2012 1.1 Added Competitor Analysis‚ SWOT Analysis‚ References
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The Amazing Nikola Tesla Adam Professor Charles B. Daniels ENMA 301: ENGINEERING MANAGEMENT 08 April 2012 Abstract Nikola Tesla was the most underappreciated scientist of all time. In spite of his lack of funding‚ trust‚ and support; Tesla was one of the most successful inventors that the world has ever seen. From AC generators to wireless transmission of electricity to invisible death rays; Tesla envisioned countless world changing inventions. With proper funding and support‚ we can
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Nikola Tesla I do not think there is any thrill that can go through the human heart like that felt by the inventor as he sees some creation of the brain unfolding to success... such emotions make a man forget food‚ sleep‚ friends‚ love‚ everything. Nikola Tesla Few people know his name today‚ and even those who do the words Nikola Tesla are likely to come up with the image of a crackpot rather than an authentic scientist. Nikola Tesla was possibly the greatest inventor the world
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of Physicist: Nikola Tesla Date of Birth and Death: July 10 1856 - January 7 1943 Nationality: Serbian Description of Childhood Upbringing/Early Years: Nikola Tesla was born in the Austrian territory. Tesla obtained an excellent education in engineering and physics in the 1870s. He gained practical experience in the 1880s working in telephony. He worked on telephony in Continental Edison in the new electric power industry. Tesla came to the United States
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In the words of Nikola Tesla‚ “Every living being is an engine geared to the wheelwork of the universe. Though seemingly affected only by its immediate surroundings‚ the sphere of external influence extends to infinite distance.” Nikola Tesla‚ the inventor‚ genius‚ and what some would call a madman. Despite being seen as a crazy he was still able to create a name for himself. Thanks to Nikola Tesla we have Alternating current and induction motors‚ furthering our research in wireless communication
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Tesla Motors 1. Research and write a brief history of the company‚ it mission and vision statements. The automotive market is one of the biggest markets over the world. Participants companies at this market are well-known enterprises and also they own some of the better known brands like GM‚ Ford‚ Honda‚ Toyota‚ VW‚ BMW etc. In the traditional auto industry‚ consumer power is relatively high‚ given relatively low switching costs and a vast choice of relatively substitutable products
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Thomas Edison: Inventor or Patent Thief? Most inventions are created from a multitude of ideas and a number of men‚ and one man simply cannot be credited for the inventions such as the phonograph‚ the kinetoscope‚ or the light bulb. Unfortunately‚ it is usually the corrupt businessman who exploits such creations and claims them as his own who receives the lion’s share. Thomas Alva Edison was an ideal example of such a person. Edison hardly played any role in the actual production of anything revolutionary
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Journal of Strategic Marketing Vol. 20‚ No. 4‚ July 2012‚ 289–312 The globalization of Tesla Motors: a strategic marketing plan analysis Myles Edwin Mangram* SMC University‚ Baarestrasse 112‚ 6302 Zug‚ Switzerland (Received 7 October 2011; final version received 10 January 2012) This case study provides analysis of the strategic marketing plan of electric vehicle manufacturer‚ Tesla Motors. It has profound marketing management implications‚ as it addresses this investigation from the unique perspective
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A. Background Tesla Motors‚ Inc. is an American company that designs‚ manufactures and sells electric cars and electric vehicle power train components. Tesla Motors is a public company that trades on the NASDAQ stock exchange under the symbol TSLA. Tesla was founded in 2003 by Elon Musk‚ Martin Eberhard‚ Marc Tarpenning‚ JB Straubel‚ and Ian Wright. The headquarters of Tesla Motor located in Palo Alto‚ California‚ USA. Tesla has served in many countries‚ such as United States‚ Canada‚ Japan‚ Australia
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Tesla Motors in Singapore Chen Zhao | Eric Lim | Kshitij Gopal | Sidhanth Gopishetty Tesla Motors is an American automobile manufacturer specializing in designing‚ manufacturing and selling electric cars and electric vehicle power train components. Headquartered in Palo Alto‚ California‚ it was founded in 2003 by a group of Silicon Valley entrepreneurs led by Elon Musk (of PayPal and SpaceX fame). The stated goal of the company is to drive the world’s transition to electric mobility by offering
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