Past Exam Questions Question 1 (Marketing – delivering and capturing value) a) Imagine you are purchasing a new IPAD device during the summer holidays. Discuss the types of marketing value you would get from purchasing and using this product offering (8 marks) b) Discuss what is meant by the following marketing terms a. the production concept b. marketing concept c. societal marketing concept (6 marks) c) Why are marketing relationships becoming more important for sellers? Identify
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Leon Prikhodovskiy Sample Essay Questions MGMT 3610 1.) Discuss the various types of training outcomes which can be evaluated at Cognitive Outcomes - measures acquisition of knowledge‚ and is measured by pencil-paper tests as well as work samples. Some examples are safety rules and steps in appraisal interview. Skill based outcomes- measures the behaviors and skills‚ and is measured by observation‚ work sample‚ and rating. Some examples are jigsaw use‚ listening skills‚ and coaching skills
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Europe‚ and America. Each of the hotels has its own pricing criteria according to the location. Marketing strategies employed by individual hotels ensures they get enough customers in accommodation. Their main target of clients is the tourist visiting different countries like Kenya. To capture these customers‚ the need to create awareness of what services are offered arises. The hotel has marketing criteria where different prices are charged for the different seasonal period in a year. The pricing
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has advantages and disadvantages for all businesses whether they are new or existing. The effect that these challenges has on a company doesn’t solely depend on whether they are new or existing but also what industry they are in‚ the product they marketing‚ the existing market etc. The effect will vary for different industries and businesses. I feel that for established businesses‚ the best opportunity is advances in technology. Established businesses should have the resources to keep up-to-date
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“panBook”. Our marketing team has produced a thorough plan for the successful launch of panBook in the UK early in 2014. Here are the summarized details of our plan; First of all‚ we have done a marketing audit on the current UK tablet market. We have analyzed both the internal and external environmental factors that could influence the market. A ‘SWOT’ analysis is then given to further discuss the issues in both macro and micro senses. Secondly‚ we have set a couple of very achievable marketing objectives
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02 Student: ___________________________________________________________________________ 1. Motivation is an external force on the person that causes him or her to engage in specific behaviours. True False 2. Learned capabilities refer to the skills and knowledge that you have actually acquired. True False 3. Aptitudes are natural talents that help individuals learn specific tasks more quickly and perform them better than other people. True False 4. One person-job matching
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improved in the two following years. However from 2003‚ the economy has evidenced improved performance from the aftermath. In 2004‚ the hotel industry had recorded revenue of $113.7 billion and grossed $16.7 billion in pretax (Chap 6‚ Pg 332‚ Strategic Marketing Problems‚ Kerin and Perterson). All hotel segments also proved to have improved performance on the three most important factors: occupancy‚ average daily rate and revenue per available room. For that reason‚ it could be predicted that 2005 will be
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Inventory Management 2. With the advent of low-cost computing‚ do you see alternatives to the popular ABC classifications? The alternatives would be that by minimizing the sums of the set-up cost and carrying-cost‚ you would also minimize the overall costs. 5. Explain the major assumptions of the basic EOQ model. 1. Demand for an item is known‚ reasonably constant‚ and independent of decisions for other items. 2. Lead time‚ the time between placement and receipt of the order‚ is known
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MANAGEMENT CONTROL SYSTEM ASSIGNMENT By O S Mukundan 08BS0002087 CONCEPT OF VARIABLES AND KEY VARIABLES In an organization‚ a variable is considered as an ordinary indicator of any business activity‚ whose sudden and unpredictable change warrants immediate action by the management. The nature of task‚ the technology and the environment in which the organization operates are the factors which greatly influence the identification of variables. An important function of an variable is that they
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References: http://www.maxi-pedia.com/BCG+matrix+model http://en.wikipedia.org/wiki/File:Folio_Plot_BCG_Matrix_Example.png http://www.mba-tutorials.com/marketing/117-intensive-growth-strategies-ansoffs-product-market-expansion-grid.html http://www.ikea.com/ http://www.prenhall.com/behindthebook/0131738607/pdf/Ch.%205%20revised.pdf http://www.exporthelp.co.za/modules/1_considering_exporting/env_political
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