"Test marketing of nokia" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 4 of 50 - About 500 Essays
  • Powerful Essays

    Nokia

    • 24438 Words
    • 98 Pages

    when they become pregnant and there is no freedom of association. This research focuses on Nokia and aims to find out whether the conclusions of the SOMO report and the publicity that followed afterwards had any harmful effects for the reputation of Nokia among consumers in The Netherlands. The target groups of this research are consumers and potential consumers of Nokia between the age of 18 and 65. Nokia is the largest supplier of a wide range of mobile phones and its goal is to have the best quality

    Free Mobile phone Nokia Mobile network operator

    • 24438 Words
    • 98 Pages
    Powerful Essays
  • Good Essays

    Nokia

    • 800 Words
    • 4 Pages

    offerings NOKIA Nokia‚ originally a Finnish forestry products company formed is 1865‚ is now the world’s top seller of mobile phones. Over the years‚ Nokia has made everything from toilet paper to television sets and tires. But in 1992‚ incoming CEO Jorma Ollila focused all of the company’s resources on telecommunications. Nokia’s first digital phones appeared on the market in 1993. At the time‚ Nokia expected to sell only about 400‚000 units. Instead‚ it sold 20 million. By 1998‚ Nokia was selling

    Free Mobile phone Nokia Mobile network operator

    • 800 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Nokia

    • 412 Words
    • 2 Pages

    In may 1992 the finnish company Nokia started to focus on telecommunications‚ and they are selling the first GSM-mobilephone. The companies goal in 1994 was to sell about five hundred thousand mobile phones. The goal was pulverised by selling more than twenty million mobile phones. Today‚ Nokia is a world leader in digital technologies‚ including mobile phones‚ tele-communications networks‚ wireless data solutions and multimedia terminals. In 2007 Nokia was worlds number one manufacturer

    Premium Smartphone Mobile phone Marketing

    • 412 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Nokia

    • 425 Words
    • 2 Pages

    dominating the global market‚ Nokia is finally challenging its status quo. This day saw Nokia Music Store opening its door to music lovers in Australia – the eighth media store after Britain‚ Ireland‚ Germany‚ Italy‚ Finland‚ Netherlands and Singapore. The Nokia Music Store contains millions of tracks from both global and local artists and users will be able to download songs to their computer supported by Windows XP or Vistas PC and transfer them to their mobile phones be it Nokia or other brands. Songs

    Free Mobile phone

    • 425 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Nokia

    • 6070 Words
    • 25 Pages

    A BRAND AUDIT PROJECT REPORT ON NOKIA Group: 9 2012 Submitted To: Dr. Tejash Pujara & Dr. BhaveshVanpariya 12/9/2012 INDEX | OBJECTIVE | | SCOPE | | APPROACH | | | | | | | | | | Objectives The objective of the brand audit is to conduct an in-depth examination of a major brand and suggest ways to improve and leverage that brand equity by providing recommendations to the brand concerning how the brand should be managed over the

    Premium Nokia Mobile phone

    • 6070 Words
    • 25 Pages
    Powerful Essays
  • Best Essays

    Nokia

    • 4567 Words
    • 19 Pages

    the application of the various strategic analysis models. He has provided tremendous help to me in the course of the research and writing this paper. Project Outline Brief of Company Nokia Corporation is a Finnish multinational corporation headquartered in Finland. Nokia is engaged in the manufacturing of mobile devices and in converging Internet and communications industries. With over 132‚000 employees in 120 countries and global annual revenue of over €42 billion and operating

    Premium Mobile phone Smartphone Nokia

    • 4567 Words
    • 19 Pages
    Best Essays
  • Powerful Essays

    Market Forces April 2008 Vol. 4 No. MARKETING MIX & BRAND RESEARCH MARKETING MIX AND THE BRAND REPUTATION OF NOKIA SYED EHTESHAM ALI College of Management Sciences PAF-Karachi Institute of Economics and Technology E-mail: s_ehtesham_ali@hotmail.com Abstract Pakistan’s mobile phone market is growing very fast. The most selling brand in the market is Nokia. A hypothesis was developed that the reputation of a brand is a source of demand and the competitively superior quality image justifies

    Premium Brand Branding Marketing

    • 4600 Words
    • 19 Pages
    Powerful Essays
  • Powerful Essays

    nokia

    • 2254 Words
    • 33 Pages

    Saptarshi Chakraborty ON NOKIA MOBILE MBA-II‚ SEM-III (DR.J.K.PATEL INSTITUTE OF MANAGEMENT) M.B.A PROGRAMME Affiliated to: Gujarat Technological University 1 Presentation Flow  General Information  Nokia’s India Operations  Interesting Facts about NokiaNokia Mobile Phone Categories  Objectives Of The Study  Research Methodology  Data Analysis And Interpretation  Findings Of The Survey  Observations And Conclusion  Bibliography 2 General Information  Nokia Corporation is a Finnish multinational communications

    Premium Nokia Mobile phone

    • 2254 Words
    • 33 Pages
    Powerful Essays
  • Good Essays

    Nokia

    • 1036 Words
    • 5 Pages

    Nokia Corporation[3] (Finnish: Nokia Oyj‚ Swedish: Nokia Abp; Finnish pronunciation: [ˈnokiɑ]‚ English /ˈnɒkiə/) (OMX: NOK1V‚ NYSE: NOK) is aFinnish multinational communications and information technology corporation headquartered in Keilaniemi‚ Espoo‚ Finland.[4] Its principal products are mobile telephones and portable IT devices. It also offers Internet services including applications‚ games‚ music‚ media and messaging‚ and free-of-charge digital map information and navigation services through

    Premium Nokia

    • 1036 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Simulated Test Marketing

    • 1441 Words
    • 6 Pages

    The Introduction to Marketing simulation challenges students to make realistic marketing and business decisions in a competitive‚ fast-paced market. It allows your students to develop and execute a complete marketing strategy‚ including brand design‚ pricing‚ ad copy design‚ media placement‚ distribution‚ and sales force management. Throughout the exercise‚ students receive information on customer needs as well as a feedback on customer satisfaction with brands‚ prices and advertising. They discover

    Premium Marketing

    • 1441 Words
    • 6 Pages
    Good Essays
Page 1 2 3 4 5 6 7 8 9 50