***Uses and Gratifications Theory History Early in communication research‚ an approach was developed to study the gratifications that attract and hold audiences to the kinds of media and the types of content that satisfy their social and psychological needs. Researchers Jay G. Blumer and Elihu Katz introduced the Uses and Gratification Theory not asking the question of "What do media do to people?" rather asking‚ “What do people do with media?" The Uses and Gratification Theory A theory
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plays that were staged for the benefit of the people before the days of satellites and computers while today the biggest avenue for mass media is the internet. Today mass media can be used to advocate brands via advertising and marketing‚ spread propaganda about various subjects‚ help improve the public relations for any organization and also help improve political communication. Mass media is a powerful tool which has a variety of applications. As mentioned earlier‚ any company can use mass media
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his head stuck in the mud and the Devon representing the gaining of my new insight. The bombing of Pearl Harbor must have been in the news for months‚ this resulting in our declaration of war against the fascists. Which brought upon the blitz of propaganda posters and advertisements for enlistment. Finny’s broken leg would result as a climax in my life and the end of his. It’s funny now that I think about it; the x-ray of his shattered leg is probably my favorite photo of Finny. Finny and I had many
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And we always get a lie. How big and how powerful this lie depends on the situation. And of course of social status of people who are in this situation. This film is about journalistic lie in war: prepared or random one. Starts from World War I propaganda John Pilger leads us to every global war of XX century and shows how was it and how media reported it to people. And the last stop is war in Iraq: from the organization of it to a scandal reporting which detected crimes from a “hero’s army” and
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Individual Project: Framing Theory Tiffani Stephenson University of Florida I. Theory summary— The Framing Theory is a concept of “cognitive categorization‚” with the basis that “meaning depends on context” (Scheufele 1999‚ Changingminds.org). Under the framing theory‚ an audience’s attention is drawn to events or issues placed within a frame‚ or a field of meaning‚ rather than on a particular topic. Although this sounds very similar to that of the Agenda Setting theory‚ framing is often a conscious
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Spin bias is a style of propaganda‚ it’s commonly known as providing a biased interpretation of an event to persuade public opinion of an issue. It occurs when the story has only one interpretation of an event or policy to the exclusion of the other and it can also involve tone and
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Role of Media in Kargil Anshu Bhatia PGP2- 18012 Table of Contents Abstract 2 Introduction 3 Literature Review 3 Discussion of the case 5 Analysis and conclusion 6 Bibliography 7 Abstract This paper attempts at evaluating the role of media in the Kargil war‚ which broke out in the summer of 1999‚ at a time when the Indian media was equipped enough to set the media agenda as well as present the war at an unprecedented scale. As mortals‚ we have never seen the war situations
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"MEDIA AND MASS MOBILIZATION" BY A CORPS MEMBER‚ AKINWUMI OLADIPUPO AT ADAMAWA STATE POLYTHENIC‚ YOLA
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STATE-CONTROL OF BROADCASTING IN JAPAN AND KOREA When broadcasting began in the post war era in Japan and Korea the two countries were vastly different in national resources and characteristics. Japan was one of the most established democratic nations in the region and became one of the world’s economic powerhouses. On the other hand Korea was recovering from war and civil unrest under a militaristic authoritarian government. Even though these large differences existed‚ both Japan and Korea similarly
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magazines. However‚ some forms of mass media such as books and manuscripts had already been in use for centuries. Mass media can be used for various purposes: advocacy‚ both for business and social concerns. This can include advertising‚ marketing‚ propaganda‚ public relations‚ and political communication. Entertainment‚ traditionally through performances of acting‚ music‚ and sports‚ along with light reading. Since the late 20th century also through video and computer games. Journalism is the discipline
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