Since the 1990’s‚ president candidates have used the media in order to gain an advantage in their campaigns. Two such examples are their use of leaking information to the press‚ or seeking contributions through political action committees (PACS) and Super PACS. Leaking information to the press is known normally as a trial balloon. If a candidate’s management feels the need to break a story out and test the waters of the public’s reaction in order to change a policy under consideration‚ they would
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More Than a Glitch Many political campaign ads are full of logical fallacies and metaphors which contribute to a candidate’s downfall or success. In fact‚ they are known for it. It is often rather easy to manipulate people to vote a certain way by using deceptive persuasion or making metaphorical comparisons. When trying to persuade someone else to adopt a position‚ these rhetorical tools contribute to the overall purpose of each campaign. The video campaign‚ “Obamacare: More Than a Glitch‚”
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Analyse how communications theory can help understanding of the role of new media Introduction New media are fast evolving channels of new ways to communicate. It is trendy‚ often misunderstood‚ and has been used very successfully and very unsuccessfully by users from individuals to big corporations. It can be seen as a threat to journalism‚ as evidenced by the ongoing disagreement between Rupert Murdoch and Google regarding access to news articles for free (Bunz‚ 2009)‚ or as a powerful political
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"Propaganda is the art of nearly deceiving one ’s friends without quite deceiving one ’s enemies." F. M. Cornford once offered this as an offhand explanation of what he believed propaganda to be. In reality‚ the human behavior of propaganda has grown from its origination into a complex web of technique and strategy. It can be traced back to as early as written accounts could have been taken‚ such as the Arthashastra‚ which was written around the 4th century BCE. Written by Chanakya‚ it discussed
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Life as a Sweatshop Worker: Testimonial Review by Christopher Lucas After reading “Story of a Sweatshop Girl”‚ I could not help but feel good. This was one of those surprise stories that you would never expect to come from a sweatshop worker. Sadie Frowne was obviously an educated woman who had ambition. To read this document from her perspective was a very enlightening experience. Sadie was very intelligent and independent. She wanted to take full advantage of everything that America had
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The role and power of the mass media has often been a topic of debate among those whom have been blessed or cursed by its influence. Whether or not it can be supported that the media has positive or negative influence on society and culture‚ it can be clearly asserted that it does have a power to persuade the masses in one direction or the other. If not‚ there would be no place for advertising. Those who are too innocently naïve of this matter should speak to a few of the young women in Fiji that
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Misleading and Deceptive Case Facts A soap powder manufacturer had marketed a product called ‘Sudso’ for many years. Its market share had fallen steadily due to increase competition. The manufacturer designed a bright new package for the product‚ added a scented fragrance and changed its name to ‘Sno’. The product was then re-released and advertised as ‘a new advance in laundry detergent that washes whiter than white’. Issue Has the soap manufacturer breached any laws? ‘A corporation shall
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"Never Just Pictures" by Susan Bordo‚ is about how today’s society looks at different types of media to get an idea of what they should look like. In this essay‚ the author tries to get the readers to take a closer look at today’s obsession with the physique of the human body. Bordo talks about how things that were once considered normal‚ no longer are. Literally people are purging and starving their bodies to become nothing more than silhouettes of themselves. Instead of being alive and healthy
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Since this presentation should be related to the specific part of the journalism‚ the newspaper journalism‚ I decided that it would be suitable to present a story‚ showing how the journalism can change‚ manipulate and have serious impact on the society as well as on the stability of the country itself. A story‚ how a single article can save people from life time of imprisonment and prove a government guilty. It happened on the treason conviction which took place in 1894 of Alfred Dreyfus‚ a artillery
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Edward Bernays and Noam Chomsky‚ both highly influential characters‚ lie on opposing sides of the spectrum regarding the proper role which the media and other consequential institutions should occupy in society. Edward Bernays argues the masses are unable to make the correct decisions since they lack the required intellect to gather and analyze valuable information. Bernays believes democracy is dangerous since the individuals which compose it are generally unable to create opinions on their own
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