Bad News Letter—Ineffectively Arranged Dear Mr. Smith: We regret to inform you that your application for summer employment in our chemistry lab has been rejected. (bad news in opening sentence of opening paragraph—deductive‚ not inductive) You did not score high enough (stupid!—first person negative) on the employment test you completed in order to be considered for the parttime position in the chemistry lab. You scored 68 on the exam‚ and you needed to score at least 90 to be considered
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Product Levels: The Customer-value Hierarchy The marketers need to address five product levels. Each level adds more customer value‚and the five constitute a customer-value hierarchy. 1. Core Benefit The fundamental need or want that consumers satisfy by consuming the product or service. Example 1: In case of a car Transportation from one place to another. Example 2: The customer in search of a hotel room demand only rest and sleep from a marketer. 2. Basic Product
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Product Life Cycle A new product progresses through a sequence of changes from introduction to growth‚ maturity & decline. This sequence is known as the “Product Life-Cycle” & is associated with changes in the marketing situation‚ thus impacting the marketing strategy & the marketing mix. Introduction Stage In the introduction stage‚ the firm seeks to build product awareness & develop a market for a product. The impact on the marketing mix is as follows: • Product :- Branding & quality
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Introduction Nowadays‚ innovative is an essential advantage in this dog-eat-dog market for every organization. Innovative can be everything that is new and not exist in current market‚ however in order to fulfill the gap in this demanding market‚ organizations must be very innovative to come out with new products and services. Organizations nowadays are recruiting employees who are creative and innovative because they are person who have sensitive antenna to sense and observe what the people want
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Problems in the News Media Polls by USA Today found only 36 percent of Americans believe that news organizations get the facts straight. A surprising stat at quick glance‚ but turn on the evening news and ponder that stat again. It’s not just the news; it’s the news media in general. Whether it’s political agenda‚ greed‚ or for the pure sake of entertainment: the news media isn’t doing their job. The United States media is becoming like the rest of TV‚ purely entertaining‚ only focused on ratings
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Introduces New Products At The 2014 IWF Tradeshow (1888 PressRelease) Benz Inc. announces their new HF103 Solidfix® Spindle Motor‚ which enables users to change tools quickly using adapters that hold a variety of tools rather than using an expensive automatic tool changer or a labor-intensive manual tool. BENZ will have the HF103 Solidfix Spindle Motor on display at this years IWF tradeshow. German tooling systems expert BENZ Inc. has announced that it will be introducing new aggregate
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What Is a Product Mix? Product mix‚ also known as product assortment‚ refers to the total number of product lines that a company offers to its customers. For example‚ a small company may sell multiple lines of products. Sometimes‚ these product lines are fairly similar‚ such as dish washing liquid and bar soap‚ which are used for cleaning and use similar technologies. Other times‚ the product lines are vastly different‚ such as diapers and razors. The four dimensions to a company’s product mix include
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guide Dr. Shanthi Venkatesh for her timely response and all the guidance which helped me to complete this project. I would like to thank to my external guide Mr. Umesh Mathur (Regional Auditor at Samsung) who helped me to understand about the SAMSUNG Products as well as project work was concerned. I dedicate this project to the Dealer’s of Pune who were extremely kind and helpful to me to complete this project‚ without their co-operation it would not be possible to research a few places‚ which I did‚
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Effects of News Media Kortney Casteel HUM/186 February 16‚ 2012 Sherilynn Moody-Bouwhuis Effects of News Media News media and the American culture‚ how both these two subjects have changed? Just media alone has changed so much‚ and because of that is how our culture has changed also. When we this of media we think of our entertainment or the new‚ how we receive the news also. Do the media have social responsibilities? I believe that they do‚ but at the same time when it comes to the internet
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to the workings of the human immune system. 8. The ELISA test can also be used to detect antibodies that are produced in response to a specific antigen. Using information about how you completed this ELISA experiment‚ outline a procedure for testing for antibodies in the blood. 9. Explain why in sudden outbreaks‚ it may be better to test for disease antigens rather than for antibodies. The antibodies are there to help and kill of the antigens‚ but don’t contain the whole DNA strand. The
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