Amul Parent Company Amul (Anand Milk Union Limited) Category Food Products Sector Food and Beverages Tagline/ Slogan The taste of India; Utterly butterly delicious USP India’s most trusted and popular dairy products’ brand STP Segment People who need milk and milk products for day to day use Target Group Lower‚ Middle and upper middle class families Positioning An Indian brand producing superior quality products Product Portfolio Brands 1.Amul Butter 2.Amul Cheese 3.Amul Chocolates 4.Amul Ice Cream
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1.0 Introduction Dutch Lady Malaysia‚ a subsidy of Royal FrieslandCampina N.V is one of the leaders of branded milk in Malaysia and was the first milk company to be listed in Bursa Malaysia (Dutch Lady Milk Industries Berhad‚ 2014). The company values product innovation and the health of its consumers‚ developing the world’s first growing up milk and cutting sugar in milk by 65% are only some of the efforts undertaken by the company. With an annual revenue of RM692 million in 2009‚ Dutch
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and unwashed lettuce‚ as well as fresh unopened milk‚ and milk that has been opened for 7 days. The prediction for this lab‚ is that the unwashed lettuce and the opened milk will have the most bacteria growth. All results are meticulous within the expectations of the lab report. II. Purpose The principle of this experiment is to have a thorough perceptive of: • Culture washed and unwashed lettuce on agar plate. • Culture fresh and opened milk with the same expiration dates. • Explain the significance
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The market supply and demand curve above shows the milk price support problem. In order to solve the milk surpluses in the market‚ the government should take the steps to increase the market demand to the milk products by exploring overseas markets. For instance‚ the government should export the milk surpluses abroad. This would cut the cost of storage for milk products and encourages the local dairy farmers continue in dairy business. b. The small dairy farmers would prefer the proposal 4
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!!!Why Use Donor Breast Milk? There are times when a mother does not or cannot breastfeed her baby as in the case of separation‚ illness‚ death of the mother‚ the mother has a low breast milk supply‚ or simply the mother chooses not to breastfeed but wants her baby to have the benefits that come from breast milk. Hospitals that care for premature infants will use donor breast milk because of the additional nutrients in breast milk that provide antibodies and protection again disease as well as the
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1 PROJECT REPORT ON “Market Analysis & Sales Development of Amul Milk” This study was conducted from 8th June 09 to 8th August 09 At Gujarat Co-operative Milk Marketing Federation Limited BY: PRASANTA KUMAR MOHAPATRA PGDM OF ASIAN SCHOOL OF MANAGEMENT A report submitted in partial fulfillment of the requirements of PGDM (2008-10) Company Guide: Mr. PRANIL JADHAV SENIOR EXECUTIVE (SALES) GCMMF Ltd. PUNE Faculty Guide: PROF. K K BHASIN 2 PREFACE The PGDM programme is well structured and integrated
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Coral Snake or Milk Snake Many people find it difficult to determine a coral snake from the milk snake (also known as the scarlet snake) because‚ they are so much alike. Being able to distinguish the coral from the milk snake is very important and could become the matter of life or death especially if accidentally bitten. Although the coral snake and milk snake share many similarities‚ they certainly have their differences as well. Milk snakes are appealing to the eye in relevance to their size
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Harmful Effects of Soy Milk Soy milk naturally contains its numerous health benefits as nutritious alternatives that people seem to consume dairy. Since it is renowned an excellent source of high in protein and low in calories. To vegans or somebody who has the desire to lose weight‚ here is the worthy supplement. Especially in Asia where soy milk originated‚ a cup of warm soy milk in the morning or before bed is very popular. Nevertheless‚ though studies there are some compounds in soy which is
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Milk tea expert Lai Wong Ming has been making the stuff for more than three decades and he reckons he has altered his recipe at least 30 times through the years. "Hong Kong people strive for a perfect cup of milk tea like other people obsess about kopi luwak or Blue Mountain coffee‚" says Lai. "We use a mixture of six types of Ceylon tea‚ four ounces of tea to a pot. Combined with Black and White brand milk‚ we can make eight cups of milk tea." In the 1950s‚ Hainanese coffee was in fashion
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Praxis Business School Brand Equity Measurement of Cadbury Dairy Milk A report submitted to Prof. S. Govindrajan In partial fulfilment of the requirements of the course Product and Brand Management On 3-09-09 By Abhishek Das (B08002) Nabila Azmatulla (B08018) Parikshit Ghoshal (B08021) Somnath Roy ~1~ (B08032) Executive Summary Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did
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