between three milk companies: Pontero‚ Filo‚ and Andina. Tetra Pack sells their products to all three of these companies‚ but while Filo and Andina buy from Tetra Pack and their competitors. However‚ Pontero buys 100% of their liquid foods packages from Tetra Pack. This is why Pontero is considered to be a model for other Tetra Pack customers in order to see the relationship that Tetra Pack wants to achieve with other customers. Tetra Pack has always given advice to Pontero to do research. For example
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Primarily dependent on diary products. • Innovator of aseptic technology. • Declining sales in Western Europe • Global knowledge base in liquid foods industry. • Prices higher than competitors • Long history and sole partnership with Pontero.
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along with the consumption of full fat milk. Pontero has already tried to counter this trend by expanding into the semi skimmed and skimmed milk products. It would make sense to also expand into the ‘enriched milk’ market which while still a small portion of the market‚ the market share is increasing (8% over four years). The ‘enriched milk’ market can also command higher prices and higher margins so would help Pontero with a more profitable product. Pontero has also been losing shelf space in store
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Real Mango experience/ Thickness of mango pulp b) High Visibility/ Trusted Brand c) Availability is good ( RGB‚ tetrapacks & PET bottles) d) It is for people of all age groups Q5. Would you prefer Frooti if Maaza is not available ? a) Yes b) No Q6. Why do you prefer Slice over Frooti? a) Good Taste b) It is an adult`s drink c) Availability is good ( RGB‚ tetrapacks & PET bottles) d) Katrina`s Aamsutra campaign Q7. Would you prefer Frooti if Slice is not available ?
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CASE STUDY ON POLLUTION IN VELLORE: SOURCES AND MEASURES TO CHECK IT. SOURCES AND METHODS TO REDUCE POLLUTION IN VELLORE Shraddha Sahu and Akshay Ahuja B.tech- Electronics and communication Engg.‚ SENSE‚ VIT UNIVERSITY‚ Vellore‚ Tamil Nadu – 632014 Email id- shraddha.sahu2012@vit.ac.in ABSTRACT: Vellore‚ also known as ‘fort city’ and a historical destination in southernmost India ‚ is one of the
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A TERM PAPER ON “PRODUCT VISIBILITY” Submitted in partial fulfillment for the award of Degree of Master of Business Administration (2010-2012) Department of Management Studies Jai Narain Vyas University‚ Jodhpur [pic] Under the supervision of: Submitted by: Dr. Meeta Nihalani PreetiVarghese Dept. of Management Studies MBA 1st Semester ACKNOWLEDGEMENT With immense pleasure I would like to
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CLOTHING DESIGN TO ACCOMMODATE PHYSICAL DISABILITIES AND IRREGULARITIES Clothing refers to any covering for the human body that is worn. The wearing of clothing is exclusively a human characteristic and is a feature of nearly all human societies. The amount and type of clothing worn depends on functional considerations (such as a need for warmth or protection from the elements) and social considerations. In some situations the minimum amount of clothing (such as covering of a person’s genitals)
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The Brand Rasna is owned by Pioma Industries that introduced the concept of soft drink concentrates (SDC) a segment that had been created and nurtured by the company in the Indian beverages market. During the introduction period the company launched it under the brands name‚ jaffe and it marketed with the help of voltas. Then it changed its name to Rasna in the year 1979. It was the first brand in the country that provided consumers real fruit-like flavor and taste. * Rasna Pvt. Ltd. is a proudly
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PROJECT REPORT ON: “To Study the effectiveness of Gowardhan Point Shoppes in Mumbai & Thane and prepare the future road map through catchment analysis.” MASTER OF MANAGEMENT STUDIES (UNIVERSITY OF MUMBAI) SEMESTER – II 2013-14 SUBMITTED BY: ANANT PAWAR UNDER THE GUIDANCE OF: PROF. PALLAVI. K. MHATRE PROJECT GUIDE: Mr.DEEPENDRA PRATAP SINGH PRODUCT MANAGER‚ PARAG MILK FOODS.PVT.LTD MET INSTITUTE OF MANAGEMENT certificate Name of the Student : Pawar Anant Vijay College : MET- Institute of
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Public Private Partnership in Indian Dairy Industry Initiating White Revolution - II May 2010 Acknowledgement We are thankful to Confederation of Indian Industries (CII) for giving us the opportunity to present this background paper for the International Conference on Dairy Industry We would also like to express gratitude to the members of the CII’s National Committee on Dairy for sharing their ideas and knowledge and making their important contribution in preparation of this background
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