Facts: Kramer Pharmaceuticals‚ Inc. was a major manufacturer of prescription drugs for the medical and dental professions. It had a sales force of over 500 detailers‚ whose primary responsibility was calling regularly on hospital personnel‚ doctors‚ and dentists to describe the product line and to persuade these medical personnel to use and prescribe Kramer drugs. After having worked at Kramer for 12 years‚ Bob Marsh‚ a detailer of the company‚ was fired for unsatisfactory performance‚ poor attitude
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INDUSTRY ANALYSIS PAPER: AIRLINE INDUSTRY Table of Contents Executive Summary Introduction Market Structure Industry Demand Cost Structure Analysis of Competitive Forces Conclusion References Appendix A Executive Summary Airlines companies are undergoing major changes to cope with the new challenges of the modern economy. Geopolitical factors‚ such as war and terrorism‚ the financial crisis of 2009‚ high entry barriers‚ as well as extreme weather events‚ are
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1) Substitutability by buyers and suppliers defines the boundaries of RTE cereal industry from a demand-side perspective and a supply-side perspective respectively. The boundaries from a demand-side perspective in this case are the fact that buyers have low switching costs. The cereal industry has a diversified range of products so consumers can easily substitute one type of cereal for another or one brand for another. From the supply-side perspective‚ boundaries are technological in nature such
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Industry Analysis of BDO Unibank‚ Inc. Potential Competitors: Low Pressure The BSP (Bangko Sentral ng Pilipinas) has tightened its rules on bank ownership. Capital requirements are high. Most new entrants will start as small banks. This means that BDO will not be affected significantly (because of its size in the industry). Rivalry Among Established Companies: Medium Pressure The top 4 banks in the country in terms of market share are BDO‚ Metrobank‚ BPI‚ and
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Porters Five Forces: (Petroleum Industry) Supplier Power: Strong The equipment manufacturers are small in number‚ yet large in size. Therefore‚ a high demand from the oil and natural gas companies has naturally given them an advantageous position within the sector. Their highly diversified product portfolio has continued to emphasize their strong bargaining power with the oil and natural gas companies. Due to the specialized nature of the suppliers‚ finding an alternative supplier is difficult
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a year and decided to pursue more secular activities. He began his career in the Philippine pharmaceutical industry as a salesman in Central Luzon region. With his earnings‚ he married Elizabeth Reyes‚ a nurse and a certified public accountant and they have been blessed with 5 children. After 5 years of combing the Central Luzon region‚ in 1978‚ David established a company called Generoso Pharmaceuticals and Chemicals (GPC) with Elizabeth and a business associate Mr. Rafael Buenaventura‚ the team
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Term Topic Paper 9/7/2012 The two companies I chose to analyze thoroughly for my term paper both operate in the Heavy Equipment industry. The firms are Japanese based Komatsu Ltd. and the American headquartered company Terex. Komatsu Ltd. headquarters are located in Tokyo‚ Japan while‚ Terex has their headquarters in Westport‚ Connecticut. Komatsu Ltd. is traded on the Tokyo Stock Exchange under the ticker symbol (KMTUY) while Terex is traded on the New York Stock Exchange under the ticker symbol
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Case 1: Geneva Pharmaceuticals ERP Implementation Summary: This case discusses Geneva Pharmaceuticals and the much needed ERP implementation within the organization. Geneva is one of the world’s largest generic drug manufacturers. Geneva needed new organization within the company to help better manage the over 200 SKUs in different size packages. Their old way of doing business caused confusion and errors resulting in setbacks and overall negatively affecting the company. Realizing this
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Music Industry Analysis For most‚ it seems like a pretty bad time to be part of the music industry. Something that the music industry can do to find a way to increase profits would be to find a new way to develop new artists. Everyone is scared that when everyone is getting all these songs for free‚ it is the beginning of the end of the music industry and that the sky is falling. People from the music industry say they are losing money‚ but what really is happening is that when you
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CHOCOBAN LTD. Chocoban is a well-established producer and marketer of the finest boxed chocolate and was started ten years ago by two partners‚ Henry See and John Juan. Prior to their partnership‚ Henry was marketing vice-president while John served as comptroller in a candy company with national distribution. The two men agreed at the outset that Henry would handle distribution and marketing and John would look after production‚ accounting and company finances; overall planning and major decisions
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