AEREN FOUNDATION’S Maharashtra Govt. Reg. No.: F-11724 SUBJECT:-E-COMMERCE MANAGEMENT COURSE : Total Marks : 80 Attempt all the cases Case 01 GM’s E-Business Strategy INTRODUCTION US-based General Motors (GM)‚ the largest automobile company in the world‚ was in trouble in the late 1990s. The company’s market share in the US automobile market had been steadily declining from a high of 50% in the late 1960s to a low of 28% by 1999.Analysts pointed out that GM had been in the grip of a vicious
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EXECUTIVE SUMMARY This report critically analyses the impact of external and internal influences on the business strategies of Marks and Spencer (M&S) between 1996 and 2002‚ evaluates the factors‚ and modifies its business strategies. The major finding is that M&S has successful business strategies and marketing plans. However‚ the company does not maintain these advantages continuously. Indeed‚ it causes some disadvantages. The purpose of this report is to evaluate how M&S survives
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American Home Products Corporation1. CASE SUMMARYAHP Chief Executive"I just don ’t like to owe money"‚ said William F. Laporte‚ AHP chief executive‚ when asked about his company ’s almost debt-free balance sheet and growing cash reserves. Mr. Laporte had taken over as chief executive of American Home Products in 1964. Throughout 17 subsequent years of his tenure Mr. Laporte has not changed his opinion of debt financing and AHP ’s abstinence from debt continued‚ while the growth in its cash balance
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LARGE CORPORATIONS MEAN BUSINESS! ANTHONY J. FRANKO ENG 122: ENLISH COMPOSITION II INSTRUCTOR SHANNON BILUNAS JANUARY 7‚ 2013 Large corporations such as Wal-Mart or Home Depot often come under criticism for putting mom-and-pop shops out of business. While this may be a valid criticism‚ the consumers neglect to realize that they play the biggest part in shutting these businesses down. Consumers across the country are always looking for the best deals or the lowest prices‚ and in most cases the
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Problem Identification Even though Kao Corporations high accomplishments in Japan and South-East Asia markets‚ it still encounters difficulties in expanding into foreign markets especially beyond South-East Asia. Expanding into foreign market refers to a company expanding its business to a new territory‚ location or country. This problem arose mainly due to the fact that they are not ready to expand into the foreign market and there are too many strong competitors. Expanding into new markets require
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taught to me by my mother nearly 16 years ago to remember the year Christopher Columbus discovered America. This rhyme along with the names of his three ships: The Nina‚ Pinta‚ and Santa Maria served me well all through grade school‚ high school‚ and part of college when studying this valiant explorer. I say part of college‚ because now here in 2012 I have learned new truths about Christopher Columbus and his expeditions. Christopher Columbus‚ a masterful seaman‚ portrayed as honorable and dedicated
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Christopher Columbus was an Italian explorer. He was born from 1451-1506 in Italy. He was 5’7‚ average height for a man in his time‚ red hair and shiny blue eyes. He was a very religious man and had two kids. Christopher was a part of four main voyages in his life. The first voyage he took he was around 19 years old. On that voyage he learned how to properly navigate a ship on open water. His most famous voyage was in 1492 when he sailed to the new world. As Columbus sailed to different places
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People all around the world celebrate Christopher Columbus Day every year on October 12th. Columbus is known for his navigating skills and being an exemplary explorer. After all‚ the explorer founded a New World‚ in which the world still lives in today. The legendary navigator originally wanted to prove that the world was round and in the making also discovered America. However‚ some individuals argue whether Christopher Columbus is a hero or a monster to society and people. Many individuals claim
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Case Study: Can Knights Apparel satisfy all stakeholders? When there are two separate stakeholders in the picture‚ it’s hard to satisfy them both. In this case‚ Knight Apparel is possessed by its original stakeholders and here we define the term “stakeholder” as one party with an interest in the corporation. Thus the primary stakeholders of Knight Apparel are its investors‚ employees‚ customers‚ suppliers and community. More importantly‚ Knight Apparel focus
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strategies pursued by this firm were emergent‚ deliberate‚ or both emergent and deliberate. Justify your answer with facts from the Web site. Walmart is an American multinational retail corporation that runs chains of large discount department stores and warehouse stores. The company is the world’s third largest public corporation‚ according to the Fortune Global 500 list in 2012‚ the biggest private employer in the world with over two million employees‚ and is the largest retailer in the world (http://en
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