BMAKT2201 BMAKT2201 • INTERNATIONAL MARKETING CHAPTER 1 – INTRODUCTION TO INTERNATIONAL MARKETING Noraizan Abdul Rashid Faculty of Business Management & Globalization Tel : 603 8317 8833 (Ext 8125) Email: noraizan@limkokwing.edu.my WHAT IS MARKETING? • Marketing Involves: – Focusing on the needs and wants of customers – Identifying the best method of satisfying those needs and wants – Orienting the company towards the process of providing that satisfaction – Meeting organisational objectives
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INTERNATIONAL ORGANIZATIONS Introduction: The urge for peace and self-preservation has inspired man to devise institutions for greater international co-operation and avoidance of confrontation. Though this process of evolving international organizations has existed for long‚ it received a special impetus as a result of the scientific and technological development during the past few centuries. However‚ in the present century this international co-operation assumed new dimensions with the emergence
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[pic] COLLEGE OF LAW‚ GOVERNMENT & INTERNATIONAL STUDIES UNIVERSITI UTARA MALAYSIA |No. |Information on Course | | |Course Name : INTERNATIONAL BUSINESS | | |Course Code: GFMA 2023
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Of Contents: 1. Introduction 2. Effective jurisdiction of International law 3. Enforcement by States 4. Sources of implementation 5. Conclusion 6. Bibliography (1) 1. Introduction: International law after world war II grew by leaps and bounds due to absence of one International law regulating authority. For International law to be effective states must owe allegiance to an international organization and states are accountable of their actions on
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Beng Wild‚ J.J. & Wild‚ K.L.‚ (2012). International Business: The Challenges of Globalization (Global Edition)‚ 6th Edition‚ Pearson Education Limited‚ U.K 1. Describe the process of globalization and how it affects markets and production. 2. Identify the two forces causing globalization to increase. 3. Summarize the evidence for each main argument in the globalization debate. 4. Identify the types of companies that participate in international business. 5. Myths that keep small firms
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COLLEGE OF LAW‚ GOVERNMENT AND INTERNATIONAL STUDIES INTERNATIONAL RELATION GFPP 2063 INDIVIDUAL ASSIGNMENT PREPARED BY: NAME: NUR AMIRA SYUHADA BT AHMAD SOBRI PREPARED FOR: DR KNOCK TAPIWA ZENGENI Question 2: Critically discuss the main ideas of the constructivist approach to international relations Preface In our daily life‚ we are interconnected with each other when we start to communicate. Actors such as people‚ ideas and interest allow us to establish relationship
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describe reasons for Phillips and Matsushita to operate internationally. Why do they do it? Describe the international strategy of Phillips and Matsushita using the international strategy classifications we discussed in class (e.g.‚ localization‚ transnational‚ global). Philips and Matsushita are two electronic (equipment and service) based powerhouses who had to expand their business to the international market. One my ask why they needed to operate internationally… each company‚ Philips and Matsushita
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------------------------------------------------- Case Study ------------------------------------------------- Brief Description of the Organisation – The International Hotel Group The International Hotel Group The International Hotel Group started business with two small boutique style hotels in Melbourne‚ Australia. Over a period of 15 years it has grown to now comprise a chain of 20 hotels across 5 different countries in the Australasian region. This growth was a result of an acquisition
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International Involvement International Involvement Before the Civil War‚ America developed a Manifest Destiny that‚ in part‚ meant the expansion of the original thirteen colonies into a great nation. This meant expanding from the original borders past the Mississippi River toward the Pacific Ocean. As that Manifest Destiny was being fulfilled after the Civil War ended‚ a new Manifest Destiny had been conceived by the U.S. Congress. This new Manifest Destiny began a new period of expansion
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Laurie Sigel has been appointed as a senior vice president for human resources in Tyco International effective from January 2nd 2003. Tyco International CEO and Chairman Edward D Breen (July2002 to September 2012) hired new set of managers‚ after he fired the entire board of directors and the leadership team whoever accused of things like granting unauthorized bonuses and involving in an accounting scandal for using the company funds as personal fund. The new team has been challenged to address the
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