In Thailand‚ the growth of a transgendered female population has led the Thai culture to classify a third gender role‚ commonly termed ladyboys. The Thai language also uses the terms “kathoey” or “sao praphet song” (meaning ‘second kind of woman’) to categorize this gender role (Winter 2008‚ 47). A transgendered female is a born male who undergoes a male-to-female identity change. There is much discussion as to why a kathoey thinks of herself as a female even though she is in a male’s body. Though
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British Airways Business Report Executive Summary: This report is focused on reviewing the existing strategic plan of British Airways Plc (BA) and proposing a new strategic plan to be implemented over the next five years. BA is the leading global premium airline that has recently singed a joint business agreement with Iberia Airlines forming a new holding company-IAG. However‚ increasing competition due to consolidation and low cost carriers‚ its market share has eroded in the UK
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Thai Traditional Clothing Have you ever seen or heard anything about Thai clothing? Thai clothing has gone back for centuries‚ and it still exists in Thai people’s daily lives to this day. Thai clothing has its history’s about why each one is worn and how it had become as one. Men and woman wear different ones but they are made almost alike‚ and they also have types of cloth that they use for each. They tell why they are worn now and how they are used for everyday wear‚ traditional wear‚ and special
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....................................................................................................................... 2 Section 1: Introduction ................................................................................................... 5 1.1 1.2 1.3 Mission and Objectives ........................................................................................ 6 Past and Present .................................................................................................... 7 Products
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Strategic Analysis Michael Porter’s 5 Forces Analysis is a useful tool in analysing an industry and the business strategy of a company and also helps in evaluating the overall attractiveness of the market. In this case‚ Tesco will be taken as an example and a 5 Forces Analysis will be conducted. 1. Barriers to entry The barriers to entry are considerably high‚ in this case as‚ someone entering into the market would have literally no gaps to fill because of the fierce competition
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Jetstar Airways Review of the Marketing Strategy and Its Effectiveness Student name: Li Wei‚ ACCA registration number:2476566 Word count:® A review of the marketing stargety of an organisation and its effectiveness. Part 1: Project Objectives and Overall Research Approach 1.1. Introduction. This topic chosen of this project is: A review of the marketing strategy of an organisation and its effectivenss. “The marketing process consists of analysing marketing opportunities‚ developing
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Michael Porter’s 5 Forces Competitive Rivalry within an Industry (High) The intensity of competition in the kopi-kaya toast industry is high. Coffee Box competes with popular chains like Toast Box‚ Ya Kun Kaya Toast and Wang Cafe whom -- with their huge base of existing customer -- owns a major portion of the market share. The high rivalry among competing firms are also due to the similar offerings of menu items. Competitive Rivalry within an Industry (High) The kaya and toast industry is
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PORTERS Five Forces Model The porter’s five forces model argues that the more limited is the ability of the firm to raise the prices and earn greater profits. A competitive force plays an important threat in reducing the profit to the company. Bargaining power of Suppliers Suppliers always play vital role in any industry because the quality of the raw materials will influence the value of the finished goods that are delivered by that organization. If the supplier’s power is high it will increase
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1 2.1 Porter’s five forces model Threat of new entrants: The threat of new entrants is quite low‚ as there is a lot of offer already existing in Jomtien. If the restaurants want to make profit they need to distinguish themselves from the others. Furthermore‚ it takes a lot of paperwork for a foreign person to open a restaurant in Thailand. He needs to follow many rules. Many of these rules are not for a Thai person. However‚ they need to have a bit of starting capital in order to start a restaurant
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to ensure the quality of their suppliers‚ and also support continuous improvement by maintaining staff stability to preserve and develop the company’s know-how. Contrarily‚ due to the variety of entities along supply chain‚ it would be difficult to force the others to operate in the same
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