Entry strategy for Airasia Marketing Management Table of Contents Objectives………………………………………………………………………………………………………………….3 SWOT Analysis 4 PESTEL analysis 5 Market Segmentation and Target Market 6 Positioning 7 Pricing Strategy 8 Placement Strategy: 9 Promotion Strategy: 9 Conclusion……………………………………………………………………………………………………………………………………… 11 Appendices 12 References……………………………………………………………………………………………………………………………………..14 AirAsia is a Malaysian low-cost airline headquartered near
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Case Study: AIRASIA AirAsia was launched in 2002 by Tony Fernandes‚ at the time a pioneer of low-cost flights in Asia. At first‚ the company operated three Boeing 737s. In 2004‚ after a very successful public offering‚ AirAsia was listed on the Malaysian Stock Exchange and from there grew rapidly. As of 2011‚ the AirAsia Group has 93 aircraft spread across 12 hubs (see appendix 1) and is flying to more than 60 destinations in 16 countries with 130 domestic and international routes. AirAsia operates
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the author said that she decided to opt for public transport and bicycles. Her change will not only save her time and money but also make traffic less congested and the air less polluted even by a fraction. First-car scheme under the Yingluck Shinawatra government allows first-time car buyers to claim tax rebates of up to 100‚000 baht per vehicle per person. I strongly believe that the first-car scheme should not be blame. Some may say that the program causes
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International Economics An Economic Overview of Thailand Group: Thailand 17 December 2010 An Economic Overview of Thailand The country of Thailand is located in the southeast Asia region‚ south of China and immediately bordering Burma to the west‚ Laos to the East and Cambodia to the south. Around 65 million people inhabit Thailand with the capital and its largest city being Bangkok; the national currency is the baht. After a series of political and military turmoil thrashed the country
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✓infrastructure = “targetable‚ manipulatable‚ palpable‚ attributable” 7 Thai Case Study: “30 baht” Solution The “30 baht” health care scheme uninsured went from 54.5% (1996) to 5% (2002) effective increase in rural income of 5-10% 8 Coup against Thaksin & 2007 Constitutional Change Anti-party switching restrictions eased Term limits for prime minister Thaksin’s party wins next election in 2011 Parties Pheu‚Thai Democrat Bhumjaithai Chartthaipattana Chart‚Pattana‚ Puea‚Pandin Phalang‚Chon Rak‚Thailand
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Research essay Essay topic: women should be required to undertake a university education in developing countries. In today’s modern life‚ the role of women has become more and more important in economic growth. However‚ in many countries‚ especially in developing countries‚ low female educational rate is big problem. This essay argues that women should be required to undertake a university education in developing countries. The first reason why women should be required to undertake a university
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From the past to the present‚ the roles of men and women have changed through generations‚ cultures‚ and tradition. In the past‚ the roles of men and women were determined by physical attributes‚ because men were stronger than women. Men had a lot of responsibility‚ such as working and providing for their family. Therefore‚ men had power and got more opportunities than women. However‚ women have become equal with men in society recently‚ for example‚ in education‚ work‚ politics‚ and the household
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MABAYO‚ Raisa A. IS 267 – SALW Securitization 01 April 2009 Word Count: 3‚560 1 Securitization of the Illicit Trade in 2 Small Arms and Light Weapons in Southeast Asia Introduction The illicit trade in small arms and light weapons (SALW) is one of the leading issues in transnational crime and sits comfortably amidst a wide range of non-traditional security threats. As a transnational crime‚ it characteristically operates with complete disregard for national
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Watchdog Journalism: Investigative Reporting in Southeast Asia Watchdog Journalism‚ is a training video produced by the Philippine Center for Investigative Journalism (PCIJ) that talks about how the Investigative Journalism helped the citizens of Southeast Asian countries to be aware on the wrongdoings of the public officials. It presented cases in Philippines‚ Thailand and Indonesia wherein the media served as a tool for unraveling anomalous act in the government. Through this film‚ I was able
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At first glance‚ it is easy to assume that pre-war Southeast Asian nationalism was indeed primarily influenced by tradition and culture but further inspection and analysis of the history during that era would prove otherwise. In this paper‚ I will argue that although tradition and culture did initially influence the development of Southeast Asian nationalism‚ its indigenous and traditional influence waned as external Western ideology overshadowed it. In British Burma and Dutch East Indies‚ tradition
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