SCHOOL OF BUSINESS Case Study: Intel Assignment 2 Course Name: BMKT505 – Marketing Management Prepared By: Fatima Haydar ‚ Fatima Koussa 11231774 ‚ 11010172 Submitted To: Hanna Maalouf‚ PhD Beirut campus 1- Discuss how Intel changed ingredient-marketing history. What did it do so well in those initial marketing campaigns? Intel Corporation is an American multinational chip maker. Intel is one of the worlds
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Field of study: Reverse Logistics | Topic: Managing returns for increased Reverse Logistics profits. | | | Research Proposal Alcuin Ninian Dhilip II MIB‚ 11SJCCMIB00 Managing returns for increased Reverse Logistics profits Reverse Logistics is one the most overlooked elements of the complete operation cycle. There is a perception that returns are a necessary evil to be avoided at all costs‚ Even though reuse of products and materials
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Logistics - a practical approach Part 1: The foundations of Logistics Chapter 1: Introduding Logistics - Logistics is more than just Transportation - Involves aspects like procurement (Beschaffung)‚ sourcing‚ planning‚ storing‚ control and distribution (Verteilung/Austeilung) - Shift towards placing production in Central Europe b/c production is cheaper - Delivery: customer gets what he ordered‚ where he wants it and at the right time‚ not too early & not too late
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Case 1 Integrated Logistics Overview This case finds Tom Lippert‚ sales representative for DuPont Engineering Polymers (DEP)‚ in a situation common to today’s competitive sales environment. His company‚ as a supplier to a major manufacturer (GARD)‚ is faced with changing times. GARD is in the midst of a “changing of the guard” as Mr. Lippert’s long-time contact‚ Mike O’Leary‚ retires. O’Leary’s successor‚ Richard Binish‚ brings a new set of supplier expectations to the fore of GARD’s
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In Search of Excellence: Review In Search of Excellence is a book dealing with many different principles of economics and what makes big business’ excellent. The first idea that Peters discusses is his chart of the McKinsey 7-S Framework. The graph is very simple but the ideas are fairly complex. In their research‚ they found that their philosophies were too hard to explain and easily forgettable. They made this Framework to deal with strategy‚ structure‚ style‚ systems‚ staff (people)
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Throughout this excerpt of “The Iliad” by the great poet Homer‚ shows the ideals way back into their era. In this epic segregated values of both men and women are seen in Homer’s era. This epic story begins with the young prince of Troy‚ Paris‚ who kidnaps Helen‚ wife of the king of the Greek state of Sparta. After this treachery towards Sparta the Spartan kings Brother‚ Agamemnon‚ attacked Troy. The excerpt begins with Paris’s brother‚ Hector‚ another prince of Troy‚ is talking to his wife‚ Andromache
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HALAL LOGISTIC Definition Halal logistics is the process of managing the material flow and information flow throughout the supply chain in accordance to a Halal standard. Halal is used to describe anything permissible under Islamic law‚ in contrast to haram‚ that which is forbidden. This covers aspects such as behaviour‚ speech‚ dress‚ conduct‚ manner‚ and dietary laws. CHARACTERISTIC OF HALAL LOGISTIC Halal
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system Paper II – Supply Chain Management: Introduction Logistical Mission‚ Operations‚ Integration‚ Network Design‚ Information‚ Transportation‚ Inventory‚ Production‚ Inventory Flow Warehousing‚ Material Handling‚ Packaging Integrated Logistics Operating objectives‚ Rapid Response – Minimum Variance – Minimum Inventory Movement‚ Con Life-cycle support‚ Barriers to Internal integration Organization structure Managing operational uncertainty Food & Agriculture Supply Chains: Agriculture
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Rayshaun Cash Professor D. Garcia Logistics 104 18 April 2014 The Amazon Effect Amazon has changed the face and the way we experience shopping as we know it. Many companies can push the slogan “customers first” but Amazon makes you believe it with the way they cater to your ever needs. An average consumer does not to go through all the hassle that normal brick and motor stores put you through we want to go the Amazon way and have everything at our fingertips from the comfort of our homes‚ cars
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CUSTOMER SERVICE EXCELLENCE Today’s customers are more aware and empowered‚ and have more bargaining power due to the exponential increase in competition – direct‚ indirect or substitute. In retailing‚ they want hassle-free shopping‚ have less time at their disposal to locate the shop and the merchandise and are reluctant to keep waiting. The modern format retail stores are doing their best to anticipate the customer’s demands and are going all out to redesign their store interiors‚ offer more
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