impressions 12*351=4212(000) impressions 6080+35049+4212=45341(000) impressions 3. Rating (%) Good Morning America 1520/116820*100 = 1.3 Regis & Kelly 4090/116820*100 = 3.5 60 Minutes 12618/116820*100 = 10.8 The Mentalist 11683/116820*100 = 10.0 HBO Movie 351/116820*100 = 0.3 4. Total GRPs in problem 2: 1.3*4+10.0*3+0.3*12= 38.8 GRP 5. A)Gross rating indicates the possibility of multiple ratings per target member‚ it’s always
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BUSINESS CASES Management for Filipinos by Conrado E. Inigo Scientific Analysis of Business Cases Case Study – is a very effective method in improving individual’s ability to analyze a situation‚ establish premises‚ arrive at valid conclusions‚ decide on courses of action and visualize consequences and results • A case usually narrates the development of a situation over an extended period of time • The analyst projects himself into the situation and visualizes it as though he is personally
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INTERNET FOR BUSINESS – CASE STUDY WEEK 4 TEAM: The ladies – G7. Members: VoThi Phuong Linh – s3357656 To Nguyen Thu Thao – s3372852 Nguyen Thu Huong – s3357609 Words count: 490. CASE STUDY 4.1 – The implications of globalisation for consumer attitudes With the strong development of the globalisation trend nowadays‚ many companies have invested a lot of money into expanding their e-commerce network to other countries. Along with the expansion is the issue of localisation to penetrate
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Student Self-administered case study Principles of Management ‐ an Introduction Case summary: Case duration (Min): Principles of Management (PoM) 45-60 Introduction to PoM Worldwide This case considers what is meant by management from the perspectives of commercial and not‐for‐profit organisations. Similarities and differences are considered and arguments from two people presented over three short film clips. Consider using role play initially ‐ i.e. make one group of students a profit
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individual and Alex Sander was no exception. This point has been supported from the case when Alex Sander says he has launched two new products in the span of one year and his previous success can be attributed to the facts that were specified on his resume. Along with success‚ Alex considers recognition and compensation as further motivators. This assumption is being made from the following inputs from the case. “I’ve never worried about promotion because I’ve always gotten them.” “ As long as
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CASE STUDY A DAY IN THE LIFE QUESTION: 1. How effectively do you think Rachel spent her day? 2. What does the case tell you ask what it is like to be a project manager? Project is a complex‚ non-routine‚ one time effort that is limited by time‚ budget‚ resources and performance specifications and it’s implemented to meet the customer requirements: This case shows a daily working life of Rachel‚ the project manager of large information systems project; the case mainly discussed the way a project
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For each case‚ include the following: An analysis of the situation and possible causes for the subject’s behavior A preliminary diagnosis of the subject’s disorder using the symptoms he or she displays The set of therapies you suggest for helping the subject deal with his or her symptoms Case Study Number One: Karen Karen is a 30-year-old single woman. She was referred to a psychiatrist after six visits to her primary care physician complaining of headaches‚ body aches‚ sharp pains
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100 Best / Favorite Movies of All Time: Halfway through writeups on my Top 100 movies. At this rate‚ I should be done around 20041.Godfather 2. Pacino was never better. The First Godfather is a great story. Godfather 2 is a great film. By bookending the first Godfather‚ we get 2 great actors‚ Pacino and Deniro‚ telling the story of America in the 20th century. Young‚ruthless and honorable‚ Vito Corleone is every immingrant who has had to fight in the land of opportunity. Older‚ ruthless‚ jaded and
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ETHICS IN MARKETING MINI-CASE STUDIES Read the 4 mini-cases below. For each case answer the following questions: 1. What are the relevant Facts? 2. What are the ethical Issues? 3. Offer your opinion on what actions should be taken. Case Study 1 Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie‚ Brand Manager for potato chips at a regional salty snacks manufacturer Dave‚ Marketing Director for the regional salty snacks manufacturer
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reducing recruiting problems)? Jennifer can do a quick analysis on what it costs her to recruit and train a new employee (including the cost of lower productivity as a person learns a new job). Every reduction in employee turnover can be translated to dollars. In fact‚ Jennifer can improve working conditions without any change in her profit if she pays for improvements from savings in employee turnover costs. The best source of ideas from improvement may come from exit interviews (what would we have done
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