The Product OBJECTIVES: * Definition of Product * Product Concept * What is Branding Packaging and Labeling What is Product? A product is anything offered for sale by a firm to buyers to satisfy their wants and needs. Products may take any of the following forms: * A physical object like a toy or a kilo of pork * A service like a Ferris wheel ride or a dental check-up * A place like London or Boracay * An organization like the Knights of Columbus or the Philippine
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Problem: Preparing a marketing plan for HP Laptop as a business product 1. About HP: A laptop is a personal computer designed for mobile use. A laptop integrates most of the typical components of a desktop computer‚ including a display‚ a keyboard‚ a pointing device (a touchpad‚ also known as a track pad‚ and/or a pointing stick) and speakers into a single unit. A laptop is powered by mains electricity via an AC adapter‚ and can be used away from an outlet using a rechargeable battery. A
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The Strategy Concept I: Five Ps for Strategy* Human nature insists on a definition for every concept. The field of strategic management cannot afford to rely on a single definition of strategy‚ indeed the word has long been used implicitly in different ways even if it has traditionally been defined formally in only one. Explicit recognition of multiple definitions can help practitioners and researchers alike to maneuver through this difficult field. Accordingly‚ this article presents five definitions
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like no other‚ loves you like no other‚ will be there for you forever‚ no matter what. They say that nothing lasts forever‚ but I am a firm believer in the fact that for some‚ love lives on even after we’re gone.” This quotation comes from book “PS I love you”‚ written by Cecelia Ahern‚ and perfectly describes the novel. This book is definitely for women‚ when you read this you can find yourself laughing and crying all at once. Holly and Gerry had a perfect life. They are happily married‚ they
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PS Solution from Forums 2 1. Positive integer n leaves a remainder of 4 after division by 6 and a remainder of 3 after division by 5. If n is greater than 30‚ what is the remainder that n leaves after division by 30? (A) 3 (B) 12 (C) 18 (D) 22 (E) 28 How to approach this Problem? Positive integer n leaves a remainder of 4 after division by 6 --> --> 4‚ 10‚ 16‚ 22‚ 28‚ ... Positive integer n leaves a remainder of 3 after division by 5 --> --> 3‚ 8‚ 13‚ 18‚ 23‚ 28‚ ... - we
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Table of contents Introduction 3 1 Naming and Packaging: marketing mix tools of the product 4 1.1 The products levels 4 1.2 Naming 5 1.2.1 The visual distinctiveness of a brand 5 1.2.2 Selecting the right name 6 1.3 Packaging 7 1.3.1 Definition 7 1.3.2 The functions of packaging 7 1.3.3 The importance of packaging 8 2 Packaging and Naming for the energy drink industry 9 2.1 Industry overview 9 2.1.1 Leading brands on the Australian market 10 2.1.2 Target market of the energy drinks
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Logistics Careers ShareThis Distribution and logistics encompasses a vast industry‚ from manufacturing‚ transportation‚ wholesale and retail‚ healthcare‚ pharmaceutical and warehousing industries. In any firm‚ in any city or state logistic careers are numerous. The demand for getting things on time is logistics and distributions main goal. There are plenty of workers involved in this operation. There are drivers‚ fork lift operator‚ sorter‚ packers‚ haulers‚ supervisors‚ managers‚ clerks; traffic
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Homeschooling vs. Public Education Carlie COM/155 Many parents want what is best for their child’s education and‚ one of the hardest decisions a parent has to make is where to send their children to get their education. Parents have different opinions about different types of schooling. While some say that public schooling is the best option for their kids‚ others will say that homeschooling is what is best. It all depends on what the parent feels
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Fed discount window programs. b. (4 pts.) Why does the Fed set the discount rate above the Fed Funds rate? 3. (25 pts.) Suppose the Fed decides to sell $14 billion in Treasury bonds. Assume that the reserve requirement is 8%‚ banks hold 4% in excess reserves‚ but the public holds no cash. What is the total increase or decrease in the money supply which would result from the Fed’s action? Explain your answer‚ and show your calculations. 4. (50 pts.) Assume the public in the
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Evaluate the contribution of Mintzberg’s concept of 5 Ps for strategic thinking‚ illustrating your answer with appropriate examples. Mintzberg (1989) has suggested the 10 different schools of thought for strategy. In the 10 schools of thoughts‚ they are categorized into two major approaches to strategy; one is the Prescriptive approach while another is the Descriptive approach. The Prescriptive approach focusses on the formulation of strategy in intended manner while the Descriptive approach views
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