2013) Today‚ the main competition in the UK market brand is Rejoice. McCarthy‚ Jerome E. (1960) argues that 4Ps which are “product‚ price‚ place‚ and promotion”. The complete and success marketing need to find the appropriate product‚ right price‚ proper and appropriate dissemination channels Promotions means‚ the right products and services. (Marks‚ 2004) This report based on 4Ps theory analysis Head & Shoulders products and promotion. Firstly‚ this report will introduce the research and methods
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STUDIES AND RESEARCH ABSTRACT THE EFFECT OF THE 4PS ON THE ACADEMIC PERFORMANCE OF SELECTED PUPILS OF CRISTINA R. PRINCESA MEMORIAL ELEMENTARY SCHOOL‚ LIGAO CITY DIVISION BERNAS‚ Ailyn B.‚ DAVID‚ Vivencio Jr. N.‚ FOLLOSCO‚ Princess Mae L.‚ PRINCESA‚ Maria Analou L.‚ TORALDE‚ Jerson V.‚ University of Saint Anthony‚ Iriga City Keywords: 4Ps‚ Academic Performance This research work aimed to determine the effect that the Pantawid Pamilyang Pilipino Program (4Ps) had had on the academic performance of selected
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Introduction Marketing mix is an important element to start a new business. It is include 4Ps which are product‚ place‚ price and promotion. In our project‚ we focused on these 4Ps to achieve our goal. We wrote our survey questions considering the 4Ps to investigate people’s opinion and start thinking about our marketing strategy for the online shopping website. Furthermore‚ after finishing the survey and investigated peoples’ views‚ we decided how to design our website and market it to satisfy
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Innovation in Mobile communications industry: An analysis Blackberry Table of Contents 1.0 Introduction 1 1.1 Innovation 1 2.2 Types of Innovation 2 3.0 Types of Innovation Patterns 3 4.0 Innovative case: Blackberry 5 4.0 SCAMPER: Blackberry 6 5.0 The theoretical perspectives of innovation 8 6.0 Innovation Diffusion Theory 8 7.0 Social Shaping of Innovation Theory 9 7.0 Organizational culture: A Foundation for Innovation 10 8.0 Innovation and mobile telecommunication sector 10 9.0 PESTEL
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Successful marketing effort - meet the expectation - mystique ➢ Good service plan (unlimited data with direct internet aceess‚ visual voicemail and a host of other goodies) 4Ps: Product: Fashionable‚ new advantages. Promotion: Tv campaign Price： Consumer psychology Place With tough competition from Nokia‚ htc and blackberry‚ do you think iphone is as successful in Europe as in America? ➢ It was as successful in the beginning. ➢ First problem: sharing of revenues with handset manufactures
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on Brand(2012) 8 Figure 3: Smart Phone v/s Feature Phone sales 2006-11 8 Figure 4: Mobile Phone Brand Share 2008-2011 9 Figure 5: India v/s Global YOY Growth Of Smartphone Sale(2008-11) 9 3. KEY PLAYERS IN SMARPHONE SEGMENT :- 10 4. 4Ps OF MARKETING :- 18 Figure 6: Sales based on Distribution Format 19 Figure 6: Graph of Sales based On Distribution Format 19 5. FUTURE PLANS & ANALYSIS :- 20 Figure 7 : INDIA v/S GLOBAL MARKET 21 6. REFERENCES :- 22 • http://sparkwiz
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References: InfoWorld‚ 2009‚ BlackBerry still targeting businesses Retrieved 9 April‚ 2012 from http://www.infoworld.com/t/networking/blackberry-still-targeting- businesses-721 http://www.scribd.com/doc/49627720/Blackberry-Brand-Image-Analysis Canalys Estimates‚ 2009‚ Smart phones defy slowdown - Nokia retains lead‚ with Apple and RIM rising fast‚ but Microsoft loses ground
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multiple reasons‚ one of the main reasons is because Black Berry was popular back in a few years ago but has suddenly lost a huge part of the market due to new phones. It would be interesting to understand how that happened and how could it be saved. Blackberry is a company that was famous for their company suited phones. The first Black Berry phone was introduce in 1999 in Germany. Black Berry quickly became the most ideal business phone as it has many communication features and less entertainment factors
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in China last year. Here is a table of my results. Place: at University Random samples: all the students and staffs Numbers: 50 Time: March‚ 2012 Number Age Profession The brand of phone they use 1 24 Student Nokia 2 21 Student Blackberry 3 19 Student Apple 4 19 Student Apple 5 21 Student HTC 6 23 Student Samsung 7 42 Teacher Apple 8 53 Teacher Nokia 9 39 Chef Nokia 10 24 Student Apple 11 37 Shop assistant HTC 12 18 Student Apple 13 20
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YoYo Leung Tania Ma Tony Siu Ching Man Water Contents a. Executive Summary b. Description of 3HK & Reason c. Marketing Objective d. Environmental Analysis e. SWOT Analysis f. Segmentation g. Targeting h. Positioning i. Evaluation(4Ps) j. Recommendation k. References & Appendices l. Member’s Contribution Executive Summary 3 Hong Kong (3HK)‚ as being one of the mobile network service providers‚ it operates this service for years. It’s worthwhile for us to analyze its current
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