Canada-based Research in Motion (RIM)‚ a little-known maker of pagers‚ launches the BlackBerry smartphone‚ named such because its physical keyboard resembled the small drupelets of the blackberry fruit. It attracts people who want email as well as a phone on a mobile device‚ and its secure network is favoured by companies and governments. RIM shares quadruple during the year to nearly $15. October 2007 BlackBerry counts more than 10m subscribers‚ just months after Apple launches its iPhone. A month
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the maker and provider of BlackBerry wireless devices and e-mail services. The major products of RIM are Blackberry devices‚ e-mail services‚ related software and services.The company is divided into two main strategic business units (SBUs): personal digital assistant (Blackberry smartphone and Playbook tablet) and software research and development (mobile e-mail processing system and apps). The worldwide demand for smartphones is fueling a tense business market‚Blackberry‚ HTC‚ Nokia‚ Iphone‚ Motorola
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References: http://blogs.zdnet.com/blackberry/?p=323 http://www.pcworld.com/article/143118/blackberry_dominates_enterprise_but_iphone_users_happier.html http://www.bloggingstocks.com/2009/04/02/will-rims-deep-dive-into-consumer-market-yield-treasure/ http://macdailynews.com/index.php/weblog/comments/22610/
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Case Study Bye Bye BlackBerry. How Long Will Apple Last? Just five years ago‚ “BlackBerry” was virtually synonymous with “smartphones.” It was well on its way to becoming a generic trademark‚ like Kleenex or Band-Aid‚ that would seemingly forever be associated with its entire sector. “For many‚ the Blackberry is a must-have gadget‚ a wireless hand-held computer that can send e-mail and make phone calls”. Today‚ however‚ Research In Motion Ltd. (RIM)‚ the maker of BlackBerry smartphones‚ is a financial
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MARKETING PRINCIPLES AND BUSINESS PRACTICE GLYNDWR LONDON SCHOOL OF MANAGEMENT AND SCIENCE ASSIGNMENT-1 Date: 20th July‚ 2012 LEVEL 4 Submitted to: Glyndwr University CONSUMER BEHAVIOUR Every individual is a consumer. They consume and buy products for daily use based upon their needs‚ preferences and buying power. They may be consumable goods‚ durable goods‚ specialty goods and industrial goods. Different consumers have different choice‚ perception; set of concept‚ social
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Competitive Strategy Analysis for Research in Motion Ltda. A. Overall Description of the Business and its Markets “Research In Motion (RIM)‚ a global leader in wireless innovation‚ revolutionized the mobile industry with the introduction of the BlackBerry ® solution in 1999.” Founded in 1984‚ with Headquarters in Waterloo‚ Ontario‚ Canada and offices in North America‚ Asia-Pacific and Europe‚ RIM designs‚ manufactures‚ and markets wireless solutions for the mobile communications market worldwide
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existent marking life experiences. ‘Blackberry Picking’ by Heaney‚ is a chronological and descriptive poem in which the poet uses a nostalgic tone to recall his childhood world of ‘Blackberry Picking’. The poet begins with a pathetic fallacy “Late August” which directly reflects the attitude portrayed in the poem by creating a happy atmosphere even though it is the end of summer as blackberries ripen in late summers in which children gather and collect enough blackberries to fill a whole bath but cannot
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(“Research In Motion‚” 2003). RIM became a household name as market leader in the manufacturing pagers. However‚ the company gained notoriety as a global icon when it first released the BlackBerry and provided integration of corporate email to a device. RIM won many prestigious awards and honors for the Blackberry product line. RIM’s goal is reflected in its corporate statement of manufacturing innovative wireless solutions in both‚ the Smartphone and Tablet world. The purpose of this case study
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RESEARCH IN MOTION Why was BlackBerry so successful in North America during the 2000s? First to introduce push email One phone with a lot of features Very secure Dint have much competition US govt and big multinationals accepted quickly Meant for the corporate world Slowly shifted focus from the corporates to consumers also. What difficulty did RIM face as it became bigger? Competition increased Apple iphone changed the meaning of smartphones Scarcity of physical space
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896‚497 #6‚244‚758‚ #6‚269‚392‚ #6‚300‚863‚ and #6‚507 ‚ ‚914. Canadian Patents #2‚205‚370 and #2‚284‚806. U.K Patents #EP793823‚ and #GB2338101. German Patent #695 125 34.6-08. Australian patent #699045. Japanese Patent #JP4067035. The Trademarks BlackBerry®‚ RIM®‚ Electron™‚ Pearl™‚ Pearl Flip™‚ Storm™‚ Curve™ and Bold™ are owned by Research In Motion Limited and are registered in the United States and may be pending or registered in other countries. Absolute Software Inc. is not endorsed‚ sponsored
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