uk/commentisfree/2011/dec/08/social-media-blackberry-messenger http://www.nytimes.com/2011/08/26/world/europe/26social.html http://www.ibtimes.com/articles/194883/20110809/uk-media-riots-fueled-by-blackberry-facebook-and-twitter.htm http://www.decodedscience.com/uk-riots-empowered-by-social-media-and-blackberry-bbm/2372 Books/E books www.icrossing.co.uk/.../What_is_Social_Media_iCrossing_ebook.pdf * Social media is different forms of media online such as Facebook‚ Twitter‚ Blackberry Messenger and You
Premium Twitter Social network service Facebook
problem; Blackberry is experiencing an extreme decline in sales i.e. declines in smart-phone shipments and a loss in market share of operating systems while its competitors experience a continued growth. 1.2 The consequent research problem; The resulting research problem is to determine how to increase the sales of Blackberry while staying ahead of competitors‚ and to increase the market share in operating systems. 1.3 Three possible research questions; (i) What are the reasons Blackberry is experiencing
Premium Smartphone Interview Quantitative research
marketed the very popular line of BlackBerry products that had recently reached 14 million subscribers worldwide and had just over $6 billion in revenue. * RIM generated revenue through the “complete BlackBerry wireless solution‚” which included wireless device‚ software‚ and services. Revenues were heavily skewed to handheld sales (73%)‚ followed by service (18%)‚ software (6%) and other revenues (3%). * Just six months after launching Facebook for BlackBerry‚ downloads of the popular social
Premium Smartphone Windows Mobile Personal digital assistant
presented as an alternative approach to McCarthy’s classic business orientated marketing mix popularly known as the 4Ps. SIVA and 4Ps are presented here as a complementary mechanisms to shape marketing practice through considering the needs of the customer within the constraint of the organization’s capacity. To that end‚ we present a means to combine the managerial focus of the classic 4Ps with the customer orientation of SIVA as the Marketing Mix Matrix. McCarthy (1960) suggested an entrepreneur
Premium Marketing
Wrap Wrap & Roll www.wrap-and-roll.com Team GirlSix: Gi LOGO Contents Introduction The 4Ps-Product The 4Ps-Place The 4Ps-Price 4Ps The 4Ps-Promotion Conclusion Company Logo Introduction-Service Product Company’s service products: www.themegallery.com Introduction-Brief history 2006 The 1st Wrap & Roll Restaurant on Hai Ba Trung St established by Nguyen Kim Oanh Oanh 2007 Develop into into Wrap & Roll chain including- 6 Restaurants & Food
Premium Marketing Target market
cellular phones and other communication devices. RIM’s success started in August 1998 when they launched the inter@active pager 950. In 2003 RIM became one of the most recognized brand names with the introduction of their most popular device the BlackBerry. In June 2011‚ RIM announced that their revenue was going to drop for the first time in eleven years. From June 2008 to June 2011‚ RIM’s shareholders lost almost $70 billion (The Economic Times 2011). The following paper will analyze and compare
Premium Management Investment Education
a. What do the 4Ps stand for and at what stage of the marketing planning process does a marketer formulate the 4Ps? Promotion‚ Product‚ price and place. The Marketing Mix will first be used during step three‚ which is the step where companies have to prepare an integrated marketing plan and programme. The marketing programme builds customer relationships by transforming the marketing strategy into action. (Chapter one of Kotler textbook) They need to make a needsatisfying market offering
Premium Marketing
Chapter 15 Operations Scheduling Planning and DISCUSSION QUESTIONS 1. Over the past several years‚ many corporations have experienced reductions in the workforce of sufficient size to receive attention in the media. Restructuring charges reflected in the annual reports to stockholders are often in the order of magnitude of $100‚000 per employee. If business is expected to recover within a year‚ the company would usually be better off to keep these employees on the payroll
Premium Costs Inventory Variable cost
Appendix A: Porters 5 forces 35 Appendix B: PESTLE 39 Appendix C: SWOT 41 Appendix D: Trends and Drivers 42 Bibliography 43 Executive Summary This report provides a comprehensive strategic analysis on Research in Motion (RIM) and its Blackberry products‚ and provides strategic recommendations for the firm for its business. The goal of this report was to understand the industry in which RIM is competing and analyze the firm for investment opportunities. The industry in which RIM competes
Premium Mobile phone Bluetooth Wireless
best known as the developer of the BlackBerry smartphone. RIM is headquartered in Waterloo‚ Ontario‚ Canada. It was founded by Mike Lazaridis‚ who served as its co-CEO along with Jim Balsillie until January 22‚ 2012 when RIM announced that both have stepped down and the new CEO will be Thorsten Heins. 1.) What were some of the challenges that RIM faced to protect its intellectual property‚ and how did RIM handle those challenges? BlackBerry users are facing a new wave of disruptions
Premium Research In Motion