Corporate Social Responsibility at Nike‚ Inc. Overview of Policies and Activities CSR Structure In its approach to social responsibility‚ Nike groups initiatives into six separate categories: reducing waste‚ cutting energy‚ slashing water use‚ rejecting toxins‚ supporting communities‚ and empowering workers.1 Each of these initiatives carries three types of goals: an aim‚ a target‚ and commitments. The aim consists of the overall vision of that segment‚ while the
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Case 6 Nike Celess Valk MKTG 4082 10/29/12 To answer question one it’s important to not that Nike has created a very powerful image in the minds of consumers in America. Nike wanted consumers to see it as an innovative brand that produces top of the line performance gear that was associated with very powerful and important athletes (mostly males). Their profile users are represented as famous athletes such as Michael Jordan or Tiger Woods. The athletes reflected the brand personalities such
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Prior to the “Game Changing” proposal for global woman’s fitness where would you put Nike on the CSI chart? Why Prior to “Game Changing” initiative‚ I would categorize Nike as a scope-driven organization on the Complex Strategic Integration Chart. Generally‚ in a scope-driven strategy‚ resources are mobilized across business units to pursue major opportunities. Nike business strategy is centered on big events. Nike scope dimension indicates the magnitude to which pursuing a new business opportunity
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Nike Financial Analysis Nike is a company that has thoroughly embedded itself into the psyche of people around the world. It’s a company that started with humble origins from selling footwear in the basement to becoming the behemoth in the athletic industry. Bill Bowerman‚ University of Oregon track & field coach‚ and Phil Knight‚ middle-distance runner under Bowerman co-founded Nike. Nike was first established as Blue Ribbon Sports in 1964 as a partnership and the name Nike was officially adopted
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Track Record of Nike How have Materialist economies shaped the social development and standard of living? Alec McLeod-Toussaint -28575534479500 Guide question Describe the gap between the developed and the developing nation in terms of their respective level of development. America’s human development index is 0.937 whereas Indonesia ‘s human development index 0.629 What is your selected ‘issue’ and which countries are most affected‚ both positively and negatively by it? Nike and the countless
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1. Visit minimum 5 retailers of NIKE/ADIDAS and prepare a brief summary report of: a) Typical customer profile/demographic profile of the products of NIKE/ADIDAS shoes. b) Acceptance levels of the 2 brands in the consumers of your city. c) Consumer feedback for improvement‚ if any‚ of NIKE/ADIDAS. Ans: The Finally report After visit of Six Outlets of Nike & Adidas: Introduction: As we know that both the brands NIKE and ADIDAS are having a very good reputed brands
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Nike Case Study The US-based Nike Corporation announced that it had generated profits of $97.4 million‚ around $48 million below its earlier forecast for the third quarter ended February 28‚ 2001. The company said that the failure in the supply chain software installation by i2 Technologies3 was the cause of this revenue shortfall. This admission of failure also affected the company’s reputation as an innovative user of technology. The supply chain software implementation was the first part of
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CORPORATE SOCIAL RESPONSIBILITY Case Study about the CSR of Nike prepared by Paul SOMER TABLE OF CONTENTS • Background of the implementation of CSR at Nike (besides the existing legal commitment) • Activities of Nike regarding CSR • Responsibility by impementing the Environmental Apparel Design Tool • • Nike Responsibility Governance Conclusion and future prospects BACKGROUND FOR CSR OF NIKE • In 1992 it became public that Nike produces in Indonesia at minimum wages • Strike in the production
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An example of an operational strategy I found was within the NIKE organization. NIKE was created in 1972‚ by co-founder Bill Bowerman & his University of Oregon runner Phil Knight. Together‚ with the people they hired‚ the company was able to grow and expand from a U.S. based footwear distributor to a global marketer of athletic footwear‚ apparel & equipment that is unrivaled in the world today (www.nikeinc.com). Operations strategy is the development of a long term plan for using the major resources
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Just Do It Ever since the 80’s the brand Nike has practically owned the sports merchandise and clothing market. For as long as I can remember Nike has always made my favorite shoes and clothing. This has continued throughout my life up until today‚ I have easily accounted for over two thousand dollars worth of sales going to the company. Thinking about this made me really question whether my money is going to the right place. According to Nike.com ‚ there overall goal is to develop products
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