Marketing Strategy for Investment Bankers I. Overview This paper sets out to explain how the concepts underlying marketing strategy‚ which is may be seen as applicable only to industries that provide tangible goods‚ such as iPads or pharmaceutical drugs‚ are nevertheless relevant to a service-based industry like investment banking. First‚ I will define marketing strategy and briefly describe its various elements. Next‚ I will define investment banking and give a brief description of the various
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Description of the service marketing mix elements (7Ps) The traditional marketing mix was formulated by maintaining the goals of marketing. This marketing mix may also be adapted for services marketing. The service marketing mix is also known as an extended marketing mix and is an integral part of a service blueprint design. The service marketing mix consists of 7 P’s as compared to the 4 P’s of a product marketing mix. Simply said‚ the service marketing mix assumes the service as a product itself
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all aspects of banking activity. And was regard as the main driving forces for the changes in banking industry. In my opinion‚ the technology influences the banking industry‚ mainly in the following six aspects: 1. Technology is influencing competition and the degree of contestability in banking. Due to the development of technology‚ bank’s superiority in information is deteriorated. Entry barrier have been declining‚ new competitor have emerged. Some financial products and services have become more
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“Critical Service Incidents:Analyzing service Failure & recovery in Hotels‚Restaurants‚& Transportation in Malaysia.” In the 21st century‚ the business world today require a high level of service quality to ensure that customer ’s loyalty are retained and bringing more customer into their business. A service that is either good or bad has given a big influence in customer ’s satisfaction and at the same time giving different result in the competitive market place. However‚ certain services that relate
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Module - 1 Meaning: According to Philip kotler Service:-“any act or performance that one party offers to another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to the physical product.” According to leonard l.berry “Goods can be defined as objects‚ devices or things‚ whereas services can be defined as deeds‚ efforts or performances.” Characteristics of services: Intangibility: • Cannot be seen like the physical products
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Chapter 11 Creating delivery systems in place‚ cyberspace and time Learning Objectives- What are the options for delivering our service? * What physical and electronic channels can we use? * Should we offer customers a choice? * What physical evidence should our facilities present? * When and where should our service be available? * Is it feasible to shift from high-contact to low-contact delivery? * What options exist for using third-party intermediaries? Definitions
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SERVICE MARKETING IN EDUCATION SECTOR ANALYSIS OF THE 7 P’s INTRODUCTION Services are very different from products. So the marketing concepts need to be revisited while marketing a service. Services can range from financial services provided by the banks‚ technology services provided by the IT Company‚ food and ambiance as a service provided by restaurants or even a blog where an author provides a service (information presentation‚ interesting reading etc) to his audience. Services marketing are
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INVESTMENT INDUSTY ANALYSIS Investment Industry EXECUTIVE SUMMARY We chose to do our analysis on the Investment Industry. The companies that we have chosen to analyze are Bank of America Merrill Lynch followed by Goldman Sachs Group‚ Morgan Stanley‚ and JP Morgan Chase and Co. These companies are known as investment banks. An investment bank is a financial institution that assists individuals‚ corporations‚ and governments in raising capital by underwriting and/or
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The Swiss Banking Industry The Swiss banking industry has been around for more than 250 years‚ making it the cornerstone of the financial sphere. It has however been rapidly changing in the recent years‚ influenced by the latest financial crisis‚ and numerous tax evasion scandals. It has had to change its economic and regulatory conditions as the country’s authorities‚ as well as foreign authorities are demanding for a change in practices. This‚ in turn‚ has put the industry in the spotlight possibly
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U.K Banking Industry Report Joan Wordsworth By Tom Goodacre 19/11/12 Contents 1.0 Introduction The purpose of this report is to evaluate the relative size and importance of banks in respect to the United Kingdom’s economy‚ also to indicate the number and size of the competing companies and organisations. Any relevant issues which are currently affecting the industry will also be detailed. The majority of the research that was carried out in order to complete this report was secondary
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