"The 7 ps of services marketing in the banking industry" Essays and Research Papers

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    content 1.0 Banking risk 2 1.1 Credit Risk 2 1.2 Illegal lending risk 3 1.3 Illegal fund-raising risk 3 1.4 Financial swindling risk 3 2.0 Bank Risk Classification 4 2.1 Credit Risk 4 This is the main risk of commercial banks. Means of access to bank credit to support the possibility of a debtor can not repay on time and in accordance with the contractual principal and interest. In today’s commercial banking business diversification‚ not only the traditional credit risk remains a major

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    Banking Strategy

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    INTRODUCTION A bank service helps to distribute resources of a nation from a high concentrated area to a low concentrated area‚ to facilitate national growth and development. But numerous external forces shape the market of bank service (Zeithaml‚ Bitner‚ and Gremler‚ 2009)). The service is affected by economic‚ technological‚ demographic‚ socio-cultural‚ political and legal factors. The level of prosperity‚ changing levels of disposal income‚ inflation rates‚ stock market performance‚ the rate

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    an accidental occurrence of the lending process‚ one that has enormous potential to deepen the severity and duration of financial crisis and to complicate macro economic management. This is because NPLs can bring down investors’ confidence in the banking system‚ piling up unproductive economic resources even though depreciations are taken care of‚ and impeding the resource allocation process. In a bank-centered financial system‚ NPLs can further thwart economic recovery by shrinking operating margin

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    Malaysian Islamic banks for the period of 2005-2011. The stepwise multiple regression analysis and the moderated multiple regression (MMR) analysis will be used to analyze the data. Keywords: Islamic banking‚ internal banking ratios‚ external ratios‚ economic recession‚ conventional banking. Contents Abstract 2 1.0. Introduction 4 1.1. Background and Motivation 4 1.2. Objectives and Implications 5 1.3. Structure 8 2.0. Literature Review 9 2.1. Studies Conducted on Conventional

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    Spring 2010 (Jan-Jun) Master of Business Administration-MBA Semester 4 MK0006 – Services Marketing and Customer Relationship Management - 2 Credits (Book ID: xxxxxxx) Assignment Set- 1 (30 Marks) Note: Each question carries 10 Marks. Answer all the questions. Q.1 a. What do you mean by physical evidence in services? Give examples. (5 marks) b. Write a note on service development. (5 marks) Q.2 a. Briefly explain the terms “customer expectation” and “customer perception”. (6 marks) b. What

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    environment by targeting appropriate customer segments and proper allocation of marketing resources. Our initial strategy was to concentrate on segment A because of the following reasons: 1. MM possesses a competitive position in this segment in terms of quality product offering and close customer relationships through high level of customer support. 2. With intensive improvements in power-to-size ratios and customer service‚ we saw potential to regain and grow our market share in Segment A and anchor

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    adjusting the customer service level could improve a marketing mix. Illustrate. Basically the marketing mix is the 4 P’s‚ place‚ price‚ production (product) and promotion but without customer service or the customer‚ focusing on those 4 P’s is pointless. Knowing the needs and wants of your consumers‚ is something you need before you can start on the process of evaluating and determining your marketing mix. Adjusting the customer service level could help you figure out your marketing mix easier. For example

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    literature review By Richard Nordquist‚ About.com Guide Definition: The process of reading‚ analyzing‚ evaluating‚ and summarizing scholarly materials about a specific topic. The results of a literature review may be compiled in a report or they may serve as part of a research article‚ thesis‚ or grant proposal. • "Research literature reviews can be contrasted with more subjective examinations of recorded information. When doing a research review‚ you systematically examine all sources

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    DATE: May 28‚ 2007 SUBJECT: Recommendations and Implementation: Short-Term (1 Week) * Segment customers based on type of problem‚ which are all telecommunications‚ so that customer service knows how to assist the customers properly. * Segment customers based on the bill price‚ then service higher bill prices first because they would be a greater loss for Bell. * Segment customers based on specific need that needs to be addressed to help ensure customers are satisfied with results

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    INTRODUCTION A Value Added Service (VAS) can be defined as: Any service provided by the service provider to promote its main service business (Wikipedia) Or Value added services is a term that is used to refer to service options that are complimentary to but also ancillary to a core service offering. (wiseGEEK) As Kotler as said: “Over time the augmented benefits become the expected benefits.” The same applies to Value added services‚ what a customer sees as a value added service today becomes a part

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