"The 7 ps of services marketing in the banking industry" Essays and Research Papers

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    Introduction A number of the students in the class work in the banking industry and as such I have chosen to focus on the this industry for this discussion. I will analyses each of Porter ’s five basic forces of competition as described in Capon ’s book "Understanding Organisational Context" [1‚ pages 363 - 368] and apply these to the banking industry. Over the last decade the way we bank has dramatically changed as banks move from a "bricks and mortar" operation to a "virtual on-line operation"

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    Offshore Banking

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    refreshing piece of banking. As people who are being pursued just for political reasons can get a breather with a place to bank in total secrecy without being subjected to persecutions [as was in the case of the Nazi regime against bank accounts of Jews and other “enemies of the German state” held in Switzerland (McCreery‚ 2007)]. Because of greater privacy with offshore banking‚ people with special needs that are outside the general retail banking’s scope are catered for through private banking (Casu et al

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    Ethical Practice within the financial services industry Why is ethical practice important? Firms that operate within the financial services try to be as open and honest with their consumers with all types of business in order to create confidence among customers. Not all banks/services have profit as their primary goal‚ there are several financial services which focus on creating social and environmental benefits. So why are ethical policies important? Well it comes down to the customer and their

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    Internet marketing trends impacting the hospitality industry By understanding current Internet marketing trends in hospitality hoteliers can enhance their web presence and utilize the Internet as the most cost effective and up-to-date sales and marketing channel. An estimated 1/3 of all hotel bookings will be done online this year‚ and another 1/3 will be directly influenced by online research and planning‚ but booked offline. By understanding current Internet marketing trends in hospitality

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    Principle of Banking

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    Chapter 1 An Overview of the Changing Financial-Services Sector Fill in the Blank Questions 1. _______________________ is a traditional service provided by banks in which the banks store the valuables of their customers and certify their true value. Answer: Safekeeping of valuables 2. The fact that financial institutions make loans based on confidential information is the _______________________ theory of banking. Answer: delegated monitoring 3. _______________________

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    Green Banking

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    Green Banking means promoting environmental-friendly practices and reducing carbon footprint from the banking activities. It is also called ethical or sustainable banking. For banking professionals green banking involves the vision of sustainability‚ ethical lending‚ conservation and energy efficiency. A green bank is controlled by same authorities as what a conventional bank does‚ but it holds some distinctive characteristics over conventional banking practices. In conventional banking practices

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    link unique positive emotions with service brands is an essential strategy for all service firms. "Consumers who have an emotional link with a brand are less likely to be price sensitive so long as they continue to derive emotional satisfaction from the brand" (Mahajan & Wind‚ 2002). To outperform rivals‚ organizations must use emotion to differentiate their services from others. The following literature analysis will examine the role of emotions within the service sector. It will be concluded that

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    MARKETING HOSPITALITY SERVICES IN INDIA IN THE 21ST CENTURY TERM PAPER REPORT August 2009 Table of Contents 1. Marketing 5 2. Evolution of Marketing 5 3. Recent Marketing Trends 6 4. Services Marketing 6 4.1. Intangibility 7 4.2. Heterogeneity 7 4.3. Perishability 7 4.4. Simultaneity/Inseparability 7 5. Services Marketing: How is it different? 7 6. Services Marketing challenges in the 21st Century 8

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    Islamic Banking

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    source for decision makers in the global Islamic finance industry‚ providing strategic insights from Ernst & Young Dear Banking & Finance Leader‚ It is with great pleasure that we present to you the 9th annual edition of the World Islamic Banking Competitiveness Report 2012/13‚ developed in collaboration with leading global professional services and advisory firm Ernst & Young‚ and exclusively launched onsite at the 19th Annual World Islamic Banking Conference (WIBC 2012) during a specially convened WIBC

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    Merchant Banking

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    Cross Country Comparison of Efficiency in Investment Banking . Nemanja Radić University of Rome ’’Tor Vergata’’‚ Doctorate of Research in Banking and Finance‚ Via Columbia 2‚ Rome‚ Italy‚ e-mail:radic_n@yahoo.com Franco Fiordelisi University of Rome ’’Federico Caffè’’‚ Department of Management and Law‚ Rome‚ Italy‚ e-mail:fiordeli@uniroma3.it Abstract This paper aims to identify the framework for comparing investment banks efficiencies across nations. In order to overcome traditional

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