BBRANDING BANKING PRODUCTS AND SERVICES Table of Contents Executive Summary................................................................................................................................. 3 Business Case for Brand .......................................................................................................................... 4 Elements of branding ......................................................................................................................
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Banking Industry Meltdown: The Ethical and Financial Risks of Derivatives Steven Young Strayer University Dr. Mary Tranquillo Business Ethics: Ethical Decision Making and Cases November 29‚ 2012 Determine which moral philosophy (as discussed in chapter 6) is most applicable to an understanding of the banking industry meltdown Moral philosophy in business is hard to classify‚ especially in today’s economic times where there are government bailouts‚ loss of paying jobs‚ home foreclosures
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Banking sector-intro (Indian) PHASE I The General Bank of India was set up in the year 1786. Next came Bank of Hindustan and Bengal Bank. The East India Company established Bank of Bengal (1809)‚ Bank of Bombay (1840) and Bank of Madras (1843) as independent units and called it Presidency Banks. PHASE II Nationalisation of Imperial Bank of India with extensive banking facilities on a large scale specially in rural and semi-urban areas. It formed State Bank of india to act as the principal
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The service industry forms a backbone of social and economic development of a region. It has emerged as the largest and fastest-growing sectors in the world economy‚ making higher contributions to the global output and employment. Its growth rate has been higher than that of agriculture and manufacturing sectors. It is a large and most dynamic part of the Indian economy both in terms of employment potential and contribution to national income. It covers a wide range of activities‚ such as trading
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Insurance is a financial service for collecting the savings of public and providing them with risk coverage. The main function of insurance is to provide protection against the possible chances of generating losses. It eliminates worries and miseries of losses by destruction of property and death. It also provides capital to the society as the funds accumulated are invested in productive heads. Insurance comes under the service sector and while marketing this service due care is to be taken in
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1.0 OVERVIEW OF THE SERVICE INDUSTRY We have always had service industries‚ and indeed there are numerous biblical references to services as diverse as inn keeping‚ money lending and market trading. Over time‚ the service sector has grown in volume and in the importance attributed to it. According to Baker J.M et al‚ The Marketing Book 5th Ed‚ (2003)‚ early economists saw services as being totally unproductive‚ adding nothing of value to an economy. He quotes Adam Smith as having included
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Hinduja‚ our guide at Emergent Meditech (I) Pvt. Ltd. for his constant encouragement and continuous help in terms of suggestion‚ guidance and expertise during my summer internship. Also‚ I am thankful toMiss. Nisha ‚ Ms. Akansha and Mr. Arshad Marketing team at Emergent Meditech‚ for giving me the moral support and helping me to accomplish the training successfully. I sincerely express my thanks to my internal guide Dr.Suhas Tambe for his valuable guidance and timely suggestions. I am indebted
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The findings may be useful for financial managers‚ investors‚ financial management consultants‚ and other stakeholders. Keywords Corporate governance‚ Working capital management‚ Board size‚ CEO duality‚ CEO tenure‚ Audit committee‚ Manufacturing industries‚
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|7 P’s with respect to Domestic and International Market | |International Business | | | |Presented to: Prof. Muralidharan | | | |Presented by: Group no. 1
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Service Marketing 10MBAMM314 Syllabus Module I Introduction to services: What are services‚ Why service marketing‚ Difference in goods and service in marketing‚ Myths about services‚ Concept of service marketing triangle‚ Service marketing mix‚ GAP models of service quality Module II Consumer behaviour in services: Search‚ Experience and Credence property‚ Customer expectation of services‚ Two levels of expectation‚ Zone of tolerance‚ Factors influencing customer expectation of services Customer
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