Principles of Marketing‚ 14e (Kotler) Chapter 13 Retailing and Wholesaling 1) ________ includes all the activities involved in selling products or services directly to final consumers for their personal‚ nonbusiness use. A) Franchising B) Retailing C) Brokering D) Wholesaling E) Disintermediation Answer: B Diff: 1 Page Ref: 374 Skill: Concept Objective: 13-1 2) In recent years‚ ________ has been growing fast. This includes selling to final consumers through direct mail‚ catalogs‚ telephone
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CASE 1: C & C GROCERY STORES‚ INC. 1. In general‚ how did C&C’s first organizational structure contribute to the store managers’ dissatisfaction? The role of the district store supervisor in relation to the store manager was the primary cause of store manager dissatisfaction. Employee development wasn’t a top priority and it showed. Store managers wanted to learn management skills so they could develop promotion potential for the district and regional corporate positions. Unfortunately
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BOOK REVIEW The book‚ Blue Ocean Strategy -How to create Uncontested Market Space and Make competition Irrelevant ‚ authored by W. Chan Kim and Renne Mauborgne is the best seller of its time. It is a widely accepted book for strategy professionals. The title indicates the theme of the book .This book promises to achieve the uncontested market space and make competition irrelevant by making the use of Blue ocean strategy. The book argues that companies in existence today should not try to beat
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Case 1 (C & C Grocery) The mission statement for C & C Grocery is to provide an abundance of quality meats‚ produce and dry goods to customers at a convenient location for the most reasonable prices around with a smile and “a satisfied customer is a happy customer” attitude. This statement would afford the brothers the chance to branch out to other communities and open more stores and ensure they are as successful as the original store. By having over 200 stores by 1997 and with the employees
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CHAPTER 13 – CURRENT LIABILITIES AND CONTINGENCIES I. Liabilities A. Three Characteristics 1. Probable‚ future sacrifices of economic benefits 2. That arise from present obligations 3. Resulting from past transactions B. Current Liabilities 1. Payable within 1 year 2. Reported at maturity value C. Types of Current Liabilities 1. Accounts Payable a. Buy merchandise on account
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examines the effects that humans have been inducing on the ocean and how the pollution produced is affecting the form of life present there. There is plenty of evidence that the oceans have deteriorated at the hands of humans‚ but recent investigations show that deterioration‚ especially at the sea coasts‚ has increased significantly in the last years due to increased industrial discharge. Common synthetic pollutants that reach the ocean include pesticides‚ herbicides‚ chemical fertilizers‚ detergents
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Ocean Park‚ situated on the southern side of Hong Kong Island‚ is Hong Kong’s premier educational theme park. The current park covers more than 870‚000 square metres of land and features a diverse selection of world-class marine attractions‚ thrill rides and shows divided between three areas: Lowland‚ Headland and Tai Shue Wan. Operated by the Ocean Park Corporation‚ a statutory board‚ it is a not-for-profit organization that aims to provide elements of entertainment‚ education and conservation at
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of Africa and which continent? A) North America B) Asia C) Antarctica D) South America Correct answer(s): D 2. The outermost solid layer of the Earth that comprises both continental and oceanic crust is called the: A) Hydrosphere B) Lithosphere C) Aesthenosphere D) Outer Core Correct answer(s): B 3. Earlier than 200 million years ago‚ the continents were joined into one supercontinent called: A) Pangaea B) Panthalassa C) Oceanus D) Tethys Correct answer(s): A 4. Which of the
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CHAPTER 13 SUGGESTED ANSWERS EXERCISES Exercise 13 - 1 1. 2006 Sales 60‚000 Cost of Sales 60‚000 Cost of Sales 20‚000 Inventory 20‚000 2007 Retained Earnings‚ Parent 20‚000 Inventory 20‚000 2008 Retained Earnings‚ Parent 20‚000 Cost of Sales 20‚000 2. 2006 Sales 60‚000 Cost of Sales 60‚000 3. 2006 Sales 60‚000 Cost of Sales 60‚000 Cost of Sales 5‚000 Inventory 5‚000 P20‚000 x 25%
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Chapter 13 Inventory Management Answers to Discussion and Review Questions 1. Inventories are held (1) to take advantage of price discounts‚ (2) to take advantage of economic lot sizes‚ (3) to provide a certain level of customer service‚ and (4) because production requires some in-process inventory. 2. Effective inventory management requires (1) cost information‚ information on demand and lead time (amounts and variabilities)‚ an accounting system‚ and a priority system (e.g.‚ A-B-C). 3
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