PHUKET BEACH HOTEL: VALUING MUTUALLY EXCLUSIVE PROJECTS I. STATEMENT OF THE PROBLEM This is an assessment of the different costs and benefits of two mutually exclusive capital projects involving the use of an underutilized space located on the second floor of the main building of Phuket Beach Hotel (PBH). The first project‚ Planet Karaoke Pub (PKP) offered to sign a four-year lease agreement with (PBH) while the second project‚ Beach Karaoke Pub (BKP)‚ is a pub the PBH itself‚ plans to put
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purpose of this case analysis is to address the key marketing issue for the Hilton Hotels. The marketing strategies Hilton should pursue in the hotel and gaming markets will be discussed and recommendations will be made. In addition‚ the use and implementation of the SWOT analysis will be incorporated throughout the discussion. Information will be provided from the case study and the use of secondary resources for support of the marketing strategies recommended for the Hilton Hotels. Market Summary
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Case Notes- Rosewood Hotels and Resorts Article Summary The marketing and management teams for Rosewood hotels have been faced with a branding issue. The leaders with Rosewood have realized that their brand‚ “Rosewood” has failed to make a true name for itself in the luxury hotel industry. They feel that in order to boost customer awareness they should attach the Rosewood name to each hotel. Rosewood felt that there was a major disconnect between the 12 hotels they have all over the world. Customers
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The Royal Hotel Case Study describes a situation where a junior consultant has architected a hotel maintenance management and issue tracking solution for a boutique hotel client. Blake‚ the consultant‚ identified a hotel maintenance management package which included a Rapid Response issue logging module‚ Preventative Maintenance module and the Reporting Module. Blake left the engagement prior to the completion of the change and has been called back because the system has been month balled a few
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the market area in this case as a five mile range. In the case of Pompano Beach there are not many physical boundaries that impede progress. There should an increase in trade area because Pompano Beach is located near the I-95 the most famous highway in the country. There is also a secondary trade area with tourism during certain months will bring in additional 200‚000 people to the area. Demographics and Regional Economic Indicators‚ Market relevant information Pompano Beach has a population of 99
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Phuket Beach Resort Case AnalysisGraduate School of BusinessDe La Salle University I.Statement of the Problem Should the management of Phuket Beach Resort accept the offer made by PlanetKaraoke Pub to set up an outlet inside the hotel or should the managementoperate a pub‚ Beach Karaoke Pub‚ by itself? II.Case Background Mike Campbell‚ General Manager of Phuket Beach Hotel is considering an offermade by Planet Karaoke Pub‚ a fast expanding company‚ which is looking for avenue in Patong beach area
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Table of Contents Introduction 5 External Environment Analysis 7 Internal Environment Analysis 10 Porter’s Five Forces 13 Tows Matrix 15 Overview of Financial Performance 16 Boston Consulting Group (BCG) Matrix 17 Competitive Profile Matrix 18 Strategy Formulation & Methods of Development 19 Conclusion 20 Recommendations 21 Evaluation of Learning 22 Bibliography 23 Table of Figures Figure 1: Economic Survey-----------------------------------------------7 Figure 2: Visitor Arri
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Decisions of Hotel Industry subject to Judicial review. Hotel industry Industry Analysis - Hotels‚ Motels‚ And Other Lodging Places The purpose of this study is to analyze the premium segment of the hotel industry. In this regard‚ we used primary data to focus on two hotels within the groups discussed to understand the relative importance of the strategic dimensions. Based on the positioning obtained‚ we have tried to understand the strategic groups operating in the industry and map them
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SWOT analysis of Tree House Lodge Beach Hotel in Costa Rica‚ Puerto Viejo. Strengths: • It is a private reserve ‚that means people who earn their money from ecotourism are most likely defend their natural resources. • Try to keep the wild places wild.For example the Free House is built around 6 living trees from salvaged wood and not having any walls(from review) ¹ ¹http://www.costaricapages.com/blog/hotel-reviews/tree-house-lodge-puerto-viejo/225 • Increasing animal
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Analysis of "Dover Beach" The Victorian Age was a different time period. It was the beginning of a new civilization based on industry‚ time‚ and money. The values brought about by the changing times were hard for the British to cope with. Conflicting ideas of science and religion‚ education and work‚ and not reflecting upon actions‚ caused confusion that was associated with the Victorian Age. Mathew Arnold observed the problem of the changing times and sought after answers to the problems that
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