REVIEW OF LITERATURE This chapter attempts to review different literatures on customer satisfaction with reference to hotel industry and presents various studies made regarding the issues related with hotel industry and customer satisfaction. Customer – Definitions Paul S. Goldner (2006) 1 defines‚ “…a customer is any organization or individual with which you have done business over the past twelve months”. Grigoroudis‚ E and Siskos‚ Y (2009) 2 provide definition for ‘customer’ upon two approaches:
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While I was sitting in the reticent bathroom pacing back and forth‚ scared‚ tense‚ and quivering I was scared to even look at the results. Sitting here thinking back and wondering to myself if that was the right answer. How could I do this to someone that I should have loved? Going back to an outstanding year in 2004‚ full of excitement and joy but ended in agony and sorrow. I was with a boy that I thought was my knight and shining armor‚ I mean this is really the first time I ever felt loved
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I. COMPANY OVERVIEW A.) PRODUCTS / SERVICES Century hotel offers a decent variety of services given that it is one of the relatively known properties within the Pampanga area. The hotel gets most of its revenue from the functions or events being held at the hotel‚ restaurant operations‚ and the selling of rooms. They also get a majority of their earnings due to their convenient location of being right beside Casino Filipino‚ and a number of local attractions. Recent renovations of the rooms on the
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.................................................................................. 12 Technology Factor...................................................................................................... 13 Porter’s 5 Forces Analysis for Hilton Hotel ................................................................. 14 Bargaining power of Customers ................................................................................... 15 Bargaining power of Suppliers ...............................
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Royal Hotel The Royal Hotel faces issues typical of any hotel. Customer service and aesthetics are the cornerstones the hospitality business and if they are lacking in anyway‚ patrons will find other hotels that better suit their needs. The Royal Hotel GM sees the recent events as unacceptable and is attempting to correct the problems and ensure they do not lose customers to competitors by hiring the firm that Blake works for. Blake will attempt to solve the problems of the hotel by installing
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------------------------------------------------- Abstract: The case examines Marriott International’s (Marriott) various innovative HR practices‚ which earned it the reputation of being ’the best place to work’ in the hospitality industry. It describes Marriott’s ’Spirit to Serve’ culture and the company’s HR philosophy which guided its various HR initiatives. The case gives an overview of the best practices employed by the company in the recruitment‚ selection‚ training and development of employees
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want to go. The two major places vacationed at is the beach and the city. There are many differences between these places‚ such as landscapes‚ the pace of life‚ and activities. There are also similarities between these vacation spots as well‚ such as booking places to stay and doing research on each vacation spot. The first major difference between vacationing on the beach or in a city is the kind of activities you are able to do. On the beach‚ for example‚ you can go sailing‚ fishing‚ surfing‚ skiing
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October 1‚ 2010 Denise Resendiz Professor Gunter Kimpton Hotels Earthcare Program What are the benefits of Kimpton’s environmental sustainability initiatives? What are its costs? The benefit of the program is to put back into the earth what is being taken out. Many companies who support Eco friendly establishments will book specifically with the Kimpton hotel in support of their EarthCare program. The costs are greater for not putting back into the environment what is taken out
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Luxury hotels are always attracted by the rich and upper classes. These luxury hotels can distinguish the rich and the poor in a high level‚ and it is difficult to change these hotels to glocalization. One of the dilemmas facing the Alegre Hotel in Palma Cay is whether to glocalize and gradually become a unified campaign. This dilemma is the focus of Macro Bertini and John T. Gourville’s case study‚ ‘Time for A Unified Campaign’ (2011). ‘Time for A Unified Campaign’ concerns a luxury hotel in Palma
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NHONG HOTEL BUSINESS PROPOSAL Prepared for Business Communication Course International University‚ Ho Chi Minh City‚ Vietnam Prepared by Tran Thi My Hanh Tran Ngoc Hien Ngo Le My Ngan Truong Duc Nguyen Lai Nguyen Bao Quynh Nguyen Hoang Quynh Phan Thi Thu Thao Le Thi Thuy Phuong December 24‚ 2012 MEMORANDUM DATE: December 24‚ 2012. TO: Mr. Nguyen Huu Khoa‚ Lecturer FORM: Group BC7 SUBJECT: NHONG HOTEL BUSINESS PROPOSAL We are pleased to summit to you
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