Hotel Feasibility Study Completed March 6‚ 2012 For More Information Please Contact Megan Compton 512.230.5193 Table of Contents I. II. III. Hotel Feasibility Summary Centerpoint Hotel Feasibility Report Excerpt Centerpoint at Lockhart Site Plan I. Hotel Feasibility Summary Page 1 of 5 12/6/2011 LOCKHART‚ TEXAS HOTEL PROJECT SUMMARY FOR THE PROPOSED HOLIDAY INN EXPRESS HOTEL LOCKHART TEXAS. SH 142 AT SH 130: -An analysis of the feasibility of a new‚ strongly branded Holiday
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The Beach by Alex Garland portrays a form of tourism where it differentiates the authentic experiences of a traveller to a tourist. Danny Boyle’s(2000) adaptation depicts an American backpacker‚ Richard‚ who seeks to discover beyond the sightseeing of typical tourists. Upon following a series of unfortunate events on an island‚ the article examines how the film has shaped a diverse audience’s interpretation of cultural travel. The Tourist Gaze (2002) by John Urry reinforces Richard’s motivation to
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potentially suffocating warmth. The beach was tiny compared to the resorts further along the coastline‚ sheltered by the surrounding forests of palm trees. It was an almost perfect semi-circle of fine‚ dark volcanic sand‚ with not a trace of the inland civilization in sight – an unspoilt‚ secluded paradise on an island gradually being colonised by armies of skyscrapers‚ strip clubs and tourist traps. There was a humble building near the eastern end of the beach‚ a traditional affair on stilts with
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1) What is the Portman Hotel business model and what was the personal valet arrangement trying to accomplish? The business model of the hotel was setting new standards in the hotel industry from the very beginning. It was a niche product‚ a revolution in guest service and style of service. The management of the hotel got impressed by this approach in Asia where they stayed at fine hotels for a lower amount of money. The hotel was relatively small – 348 rooms and 21 floors. Its rooms were
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Why is Rosewood considering a new brand strategy? (12 points) The reason Rosewood is rebranding is so that they can get the same competitive advantage that their competitors are getting from repeat business. According to Exhibits 4 and 5 of the case study‚ their competitors are currently enjoying higher occupancy and growth rates—even competitors like OrientExpress‚ who were operating within a similar business model. Rosewood’s brand awareness was low‚ known mainly to those within the hospitality
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Descriptive Essay- Beach‚ Vacation The place where I feel most comfortable is a place where I am calm. A place that is peaceful in its own ways. It is the place to go to get away from all my troubles. It is the one place where I could sit forever‚ and never get tired of just staring into the deepest blue I have ever seen. It is the place where I can sit and think the best. A place where nothing matters but what is in that little moment. The one place capable of sending my senses into an overload
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its “world’s best quick service restaurant service experience” (Vandenbosch and Mark). This case study states that McDonalds plans to extend its brand into the hotel industry by opening a hotel in Illinois. The authors look at the hotel venture’s positioning options and the McDonald’s brand extension into a different product class. In order for McDonalds to successfully extend their brand into the hotel industry‚ they must manage their growth wisely‚ rely on the strength of their corporate brand
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Background: Hilton hotels started out in Cisco‚ TX being a small family owned business in the early 1900’s. By 1946 Hilton Hotels Corp became public and 8 years later acquired Promus Corp with the intention of continuing to diversify and cater to all customers whether upper class‚ middle class‚ business or personal. Fast forward to 2007 where now Hilton owns/operates and/or franchises close to 3‚000 properties and 500‚000 rooms in 78 countries ranging from ultimate luxury to middle class hotel chains. Hilton’s
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Forte Hotel Case Executive Summary Forte Hotels‚ the largest hotel chain in the UK‚ is in the process of developing a new hotel chain in the United States to attract the international and domestic business customer segment. Through the data provided‚ I recommend that Forte use the hotel concept of Small Room‚ Speaker Phone‚ Exercise Room + Pool‚ Fruit and Cheese Bowl‚ and Yes to delivery. The following write-up will analyze alternative Forte Hotel product concepts‚ potential market share
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Introduction The South Beach Diet‚ which originated with Dr. Arthur Agatston‚ a cardiologist‚ began as a response to the growing rate of heart disease patients in the United States. He found that many of the fad diets were focused on high carbohydrates‚ which were not affecting the type of weight loss needed to reduce heart disease. The center‚ or heart of the diet‚ is focused on healthy lifestyle living‚ and maintenance around nutritional choices. The South Beach diet focuses on three phases:
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