summary This case study report is based on the case of Acer’s restructure for enhance its global growth. During the process‚ its development in India achieved a good result in these years yet the concerns for this market could be never ignored since its distinctive situations. This report is going to review the process of restructuring for the operation‚ the elements which contributed during the process‚ and then give a note for the further developmental path for Acer in India‚ as well as
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CHAPTER 1 • INTRODUCTION TO GLOBAL MARKETING 33 CASE 1-3 Acer Inc. A ISBN 1-256-69396-0 cer Inc. is a leading marketer of notebook and desktop PCs. The company‚ which posted sales of $21.3 billion in 2010‚ also produces other products such as the new Iconia tablet. As Taiwan gained a reputation as the “tech workshop of the world‚” Acer became Taiwan’s number-one exporter. Stan Shih‚ the company’s founder‚ built Acer into one of Taiwan’s most successful companies. Despite Acer’s
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CH1: ACER INC IN CONSUMER ELECTRONICS 1.1 About Acer: Acer Inc is a Taiwanese manufacturer‚ produce of computers‚ smartphones and peripherals‚ among of the products are forcing on the low- to mid-priced models. Moreover‚ Acer is the world’s fourth-largest PC brand‚ is also the world’s third-largest notebook computer brand‚ has international operations management team‚ a total of 8‚000 employees in worldwide‚ 2012 consolidated revenue of NT $ 4‚295.11 billion‚ and operating net profit of 1.025
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Acer. Inc | Taiwan’s Rampaging Dragon | 9/26/2012 | How would you account for Acer’s outstanding start-up? What caused this company to outpace scores of other Taiwanese PC companies? Acer is a company that was founded by Shih‚ his wife and a couple of other people. It was founded in the 1976 and the electronic market at that time was still small. This time cellphones where not yet even invented so the market was pretty good for a starter. This is I believe one of the
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critical Introduction Acer Incorporate is a leading manufacturer of personal computers and notebook computers. The company is into research‚ design‚ development‚ manufacture and distribution of IT products worldwide. The company markets Acer brand products‚ including mobile and desktop personal computers‚ servers and storage‚ LCD monitors‚ projectors‚ high-definition TVs‚ peripherals and e-business solutions throughout the world. The company principally offers its products under four key brands
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BenQ: Inspired by Acer (Case Study) Marketing and Management Issues 1. BenQ’s strategy of focusing on fast-growing product lines (flat-panel screens and cell phones) has brought it into direct competition with some of the world’s largest consumer electronics companies including Samsung and Sony. 2. With BenQ’s plan to boost its OBM business‚ its brand management-lineup appears to be modest. BenQ’s top brand executive comes from Acer and its advertising agency is still Leo Burnett‚
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Case Analysis: Accer‚ Inc:”Taiwan’s Rampaging Dragon” 1. Based on the information presented in the case‚ what type(s) of strategy (i.e.‚ international‚ multinational‚ global‚ or transnational) would you say is used by Acer? Based on the information provided in the case the type of strategy that is used is transnational. According to the text transnational organizations includes the ability to be more innovated and to meet the global demands and national
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CASE: ACER‚ INC.: TAIWAN ‘S RAMPAGING DRAGON In comparison to Stan Shih‚ Leonard Liu was a Taiwan-born‚ US based senior IBM executive “with a reputation for a no-nonsense professional management style”. On the other hand‚ Stan Shih had a more frugal approach to management and delegated a decision making responsibilities to his employees to harness “the natural entrepreneurial spirit of the Taiwanese. Shih believed in a “hands off” style of management‚ bias for delegation and an informal manner
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Head and Face | Findings | Analysis | Inspect the head: Size‚ Shape and Configuration. | Upon inspection patient’s head is symmetric‚ round‚ erect and in midline. No lesions are visible. | Normal | Inspect for involuntary movement. | Upon inspection patient’s head is held still and up right. | Normal | Palpate the head: palpate for consistency | Upon palpation patient’s head is hard and smooth without lesions. | Normal | Inspect the face: symmetry‚ features‚ movement‚ expressions and
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| CASE STUDY – DECISIONS‚ DECISIONS | MODULE 5 | | | Austin Lynch | | | 1. Use the decision-making model (page 196) presented in the chapter to map the decisions being made in these situations. Identify how‚ where‚ and why different decisions might be made. The following explanation is structured based on the decision making model: Define the problem (A)‚ Analyze Alternatives (B)‚ Make a Choice (C)‚ Take Action (D)‚ Evaluate Result (E). For each of the steps in the decision-making
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