Table of Contents 1. Business concept 2. Market analysis 3.1 Demand of taxis 3.2 Consumers 3.3 Competition 3. Marketing strategy 4.4 Pricing strategy 4.5 Advertising strategy 4.6 Promotion strategy 4.7 Information campaign 4. Management strategy 5. Financial plan 6.8 Projected profit and loss 6.9 Funding 6. Risk management 7. Conclusion 1. Business concept “I-Taxi” is an Application for
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1 2 3 4 Confidentiality/ Non- disclosure agreement Consultant Non- disclosure agreement THIS AGREEMENT is made the 28th day of December‚ 2012 BETWEEN: 1. Live2Work Co.‚ Ltd. (the ‘Client’); and 2. Professor Yolanda Sarason of Colorado State University (the ‘Consultant’). NOW IT IS HEREBY AGREED as follows: That to induce the Client to retain the Consultant as an outside consultant and to furnish the Consultant with certain information that is proprietary and confidential‚
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and analyse the customers • The company made use of Big data to recommend movies and TV shows which were suitable for its subscribers • .Hence‚ Netflix had access to tons of data of its customer preferences because of which the company had huge advantage compared to its competitors but faced a lot of legal problems • .The implementation of Big data lead to multiple benefits
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Stake for Vagelos as CEO and for Merck as a company in deciding whether to invest in Dr. Campbell’s idea Although Dr. Campbell’s idea of a drug (Ivermectin) that could cure River blindness was a path-breaking opportunity for Merck‚ the company was faced with a number of ethical‚ financial and moral issues that forced its CEO to undergo deep thought and contemplation before investing in this idea. * Feasibility: There were concerns about the use of this drug on humans and the potential adverse
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1 Apollo’s greatest strength is the first mover advantage. They were among the pioneers in setting up quality private hospitals in India. Since they were able to provide world class medical service at affordable rates‚ this became a value for customers. Government also helped them eventually by getting rid of many financial and regulatory obstacles. Liberalization of private sector was a boon. Apollo were good pay masters as far India was concerned and this enabled them to attract talent. Doctors
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To what extent is growing through integration with other businesses a good way for a firm to increase its competitiveness? Growing through integration is concerned with mergers and takeovers of businesses. There are a number of different ways of integrating: Horizontal (same industry‚ same stage of production)‚ backward vertical (same industry towards a supplier)‚ forward vertical (same industry towards the customer) and Conglomerate (different industries). Growing through integration can have
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physical world‚ such as selling 3 million books in a single store”. In a nut shell‚ Amazon.com gained the first mover advantage CONTINOUS INNOVATION Another success factor for amazon.com is the company’s ability to innovate. The words of saunders said that Amazon.com is “technology company” aside being a retail company. Bezoz knows that there are no sustainable technological advantages and it has to be an ongoing strategy. Technology is a tool which one programmer can create and another can copy‚
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Gillette Indonesia Case Analysis Gillette - SWOT Analysis #Strength High Quality Brand Local manufacturing 50% Market share already Gillette name means Shaving in Indonesia First Mover advantage #Weakness Employee ( Manager) retainability Poor distribution in remote villages #Opportunity 160 million population with 30% living in cities Political environment stability Increasing income Western influence in Shaving Increasing work opportunities Potential to increase
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awareness of the pizza product. The Cucina Fresca project‚ introducing fresh pasta had been successful‚ however there are certain differences between the pasta and pizza project: In the fresh whole grain pasta market‚ the company had the first mover advantage. Pasta required TruEarth to upgrade its manufacturing facility‚ thereby requiring more initial investment. Another competitor had also tested a pizza concept and was not likely far from an introduction. Therefore‚ TruEarth needs to move fast.
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Case III: LATE MOVER ADVANTAGE? Questions 1. Why has the ‘late corner’s strategy’ of Toyota failed in China‚ though it succeeded in India? 2. Why has Toyota failed to capture the Chinese market? Why is it trailing behind its rivals? 1.ans – Toyota failed to get a strong hold in the Chinese market due to poor understanding of the market. The reasons being mainly due to high pricing of the vehicle with which it entered the market in China as Toyota followed the price skimming strategy
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