MASS COMMUNICATION & SOCIETY‚ 2000‚ 3(1)‚ 3–37 Uses and Gratifications Theory in the 21st Century Thomas E. Ruggiero Communications Department University of Texas at El Paso Some mass communications scholars have contended that uses and gratifications is not a rigorous social science theory. In this article‚ I argue just the opposite‚ and any attempt to speculate on the future direction of mass communication theory must seriously include the uses and gratifications approach. In this article
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Science – Its Advantages and Disadvantages One of the striking features of 20 century is the progress of is no section oh human society in which science has not brought revolution. But still the term is debated among the conscious people that whether science is blessing or it is a curse for humanity. The facts‚ which are drawn by systematic study‚ are applied practically for the welfare of mankind or for the destruction of humanity. For example a gun in the hand of a guard is used for the safety
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On the whole – Overall The advantages and disadvantages of living in the country. Living in the country is often the secret dream of certain city-dwellers. ……………(1)‚ in reality it has both its advantages and disadvantages. There are many advantages to living in the country. ……………….(2)‚ you are much closer to nature and can enjoy more peace and quiet. …………(3)‚ life in the country is much slower and people tend to be more open and friendly. A further advantage is that there is much less traffic
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Advantages and disadvantages when being in a union The National Labor Relations Act was enacted by congress in 1935 in order to define and defend the rights of the employment relationship. The act allows employees of a company the right to form a union and have the union organization represent them through collective bargaining. Collective bargaining is the process of negotiation between both parties; Union representatives and a corporation‚ with the purpose of reaching an agreement for the best
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TECHNOLOGICAL CLASSROOM Sherwin Duco Daquioag II- BEE Learning in the 20th century is basically teacher centered – teachers would spoon fed the facts then the students will swallow it without internalizing it. Memorizing discrete facts would be enough for the students to learn without any further neither research nor analysis. These techniques are no longer effective for today’s situation in the global community because 21st century is technology-based and there is what we call ‘Global Classroom’. (Olivia
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The observation that I conducted was on Saturday afternoon‚ beginning with the mall. I entered the mall parking lot and observed how students were getting to the mall. Many of the students were dropped off by someone. I saw some students that were driving‚ speeding into the parking lot‚ music was loud or they were yelling across the parking lot. Inside the mall there were students of all ages‚ sex‚ race‚ and religion. During the observation‚ I first watched how the students communicated with their
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B1 Genes are found in our chromosomes and parents pass these on to offspring in their sex cells. Different versions of the same gene are called alleles‚ and these can determine features such as eye colour‚ and the inheritance of disorders such as cystic fibrosis. DNA You will remember from your Key Stage 3 studies that the nucleus controls the activities of a cell. The instructions for how an organism develops are found in the nuclei of its cells Chromosomes Chromosomes are structures found
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What are advantages and disadvantages of advertisement? • The advertisement informs the consumer about qualities and price of goods and this makes purchasing easy for the consumers. • As the prices are already advertised‚ the consumers cannot be over charged. • By regular advertisement‚ the manufacturer can sell the goods directly to the consumers without depending on middlemen this eliminates the Middleman’s charges and profit. It means higher profit to the manufacturer and lower
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A Paper on Leadership: A Glance into Challenges for 21st Century Leader Abstract Leaders have always been our source of inspiration‚ passion and motivation to make us believe‚ try and achieve things that we may not have envisioned to achieve. However‚ with the growing complexities‚ rate at which changes are occurring and other dynamics of the corporate world‚ the leaders and leadership is being tested more than ever before. It seems that the old leadership styles and fundamentals are not
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Advantages and Disadvantages of Internet The term internet has become the most recognized word for the young and the old. Everyone seems to know what internet is for and where to get it. The thing is‚ internet is the greatest invention of the 20th century for it holds all the information that human beings can possibly supply. With a click of button and keyboard strokes‚ we are connected to the world of information. However useful the internet is it still poses several risks and disadvantage which
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