International Journal of Applied Research and Studies (iJARS) ISSN: 2278-9480 Volume 2‚ Issue 6 (June- 2013) www.ijars.in Case Study Rural Marketing: A Case Study on Hindustan Unilever Limited Author: Manpreet Kaur * Address For correspondence: Assistant Professor‚ Guru Gobind Singh College for Women‚ Sector – 26‚ Chandigarh Abstract: In recent years‚ rural markets have acquired significance‚ as the overall growth of the economy has resulted into substantial increase in the purchasing
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offers “Trustees Australia Limited (TAU) : Company Profile and SWOT Analysis” report published in Feb 2014. This report is of 27 pages and available starting US $ 125 for a single user PDF license. Order it now at http://www.rnrcompanyprofiles.com/contacts/purchase?rname=156394 . Synopsis Researcher’s “Trustees Australia Limited (TAU) : Company Profile and SWOT Analysis” contains in depth information and data about the company and its operations. The profile contains a company overview‚ key facts‚ major
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ORGANISATION BEHAVIOUR INTRODUCTION Organisation behaviour is the study and application of knowledge about how people -as individuals and as groups- act within organisations. Organisational behaviour comes from two words: - * Organisation and * Behaviour. Organisation is a place where two or more people work together in a structured way to achieve a specific goal or set of goals. Behaviour is response of an individual to stimulation. So organisational behaviour is the behaviour of
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conflicts Conflict is seen as an inherent feature of organisations and induced‚ in part‚ by the very structure of the organisation. The causes might stem from individual characteristics‚ interpersonal factors‚ communications‚ behavior‚ structure and previous interactions. “Conflict‚ per se‚ is not necessarily good or bad but an inevitable feature of organisational life and should be judged in terms of its effects on performance. Even if organisations have taken great care to try to avoid conflict it
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In the present society‚ the whole world ’s economy is composed by numerous companies and organisations. The managers are considered imperative to the operation of a company since they have to plan‚ organise‚ lead and control the whole organisation‚ in order to ensure the healthy operation of the whole company. "A manager is someone who coordinates and oversees the work of other people so that organisational goals can be accomplished. "(Robbins‚ Berman‚ Stagg and Coulter 2008‚ p. 8) In general‚ the
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Private Security ESSAY #1 The three human and physical needs that are important in the relation to employee embezzlement are: need‚ rationalization‚ and opportunity. The employer should try and eliminate these elements up front‚ so there is less chance of embezzlement happening‚ but there will always be some way around all the obstacles NEED as explained in our text is a physical condition that may be the cause of unusual debts and may cause an employee to think seriously about how to convert
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‘Bachelor of Business Management Course‚ so to relate the theoretical studies with that of the practical work done in the organization. I have done my project work in the Calicut tile co. In 1879 the Calicut tile co. was incorporated and the circumstance leading to the information of the company is narrated under. The co. was started in 1878 at feroke; the town of clay industries. The founder of the co. was Mr. Soma Sundharan Chettiyar‚ the great millionaire from Ceylon. And then company was taken
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TABLE OF CONTENTS 1. EXECUTIVE SUMMARY 2 2. INTRODUCTION 3 2.1 ABOUT FINANCIAL CARDS 3 2.2 ABOUT THE CORPORATE CARD 3 2.3 COMPETITORS 3 2.3.1 Competitor profiles 4 3. BACKGROUND OF AMERICAN EXPRESS COMPANY 5 4. CORE AND SECONDARY TARGET AUDIENCE 6 4.1 CORE TARGET AUDIENCE 6 4.2 SECONDARY TARGET AUDIENCE 6 5 STRENGTHS IN MARKET SEGMENTATION 7 5.1 SMALL SCALE BUSINESSES 7 5.2 MEDIUM SCALE BUSINESSES 7 5.3 LARGE SCALE BUSINESSES 8 6 BRAND POSITIONING VERSUS ITS COMPETITORS
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as a ‘Regional Trading Block’. The World Trade Organisation has deemed these trading blocks as acceptable. The EU is a member of the WTO‚ but to what extent does the EU threaten the main aim of the WTO‚ which is to create a multilateral trading system. The aim of this essay is to compare and contrast the aims of these two international organizations‚ in order to see if these organisations are a hindrance or a help to each other. Each organisation will be discussed in turn looking at their aims and
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Qualification Edexcel BTEC Level 5 HND Diploma (QCF) in Business (Management)/Business (Accounting)/Business (Marketing) Unit number and title Organisations and Behaviour Start date Deadline Assessor name Georges Beau (gbeau@rdihongkong.com) Assignment title The purpose of this assignment is to: • Explore organizational structure and culture • Examine different approaches to management and leadership and theories of organisation • Examine the relationship between motivational
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