Pierre Chandon‚ Brian Wansink‚ & Gilles Laurent A Benefit Congruency Framework of Sales Promotion Effectiveness Are monetary savings the only explanation for consumer response to a sales promotion? If not‚ how do the different consumer benefits of a sales promotion influence its effectiveness? To address the first question‚ this research builds a framework of the multiple consumer benefits of a sales promotion. Through a series of measurement studies‚ the authors find that monetary and nonmonetary
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The Gadsden Purchase was a treaty that was signed by President Antonio de Santa Anna and James Gadsden on December 30‚ 1853. The treaty said that America agreed to pay Mexico $10 million for 29‚670 square miles of land. This all started because America and Mexico couldn’t agree where the border would be. America said the Mesilla Valley was part of their country. However‚ Mexico also said that the Mesilla Valley was part of their country. America wanted the Mesilla Valley to build a transcontinental
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entirely on behalf of the consignor. What is consignment? It is the act of sending a quantity of goods by the manufacturers and producers of one country or place to their agents in another at the risk of the principals for the purpose of sales. Goods so sent are known as “consignment”. Under Administrative Order No.145‚ Subject: Revised Policies and Guidelines for the Institutionalization and Decentralization of the Department of Health Drug Consignment System‚ the advantages of
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ethical standpoint‚ how would you evaluate the merits of Mr. Garbo’s employing Amber? Discuss. Mr. Garbo should not have been pressured by Mr. Davis to hire his daughter‚ Amber. The employment of a “friend’s” son or daughter may or may not be a good business practice. If Amber had been competent‚ mature‚ ambitious‚ energetic‚ and wanted to learn the business‚ then Mr. Garbo would have made a good decision. However‚ Amber did not possess these characteristics‚ and so Mr. Garbo’s decision was based
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activities support sales efforts. Actually‚ they are usually the most significant forces in stimulating sales. Oftentimes‚ marketing activities (like the production of marketing materials and catchy packaging) must occur before a sale can be made; they sometimes follow the sale as well‚ to pave the way for future sales and referrals. Sales managers are paid to plan‚ lead and control the personal selling process in the organization. This is one of the very important jobs in an organization. Sales management
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research on impulsive purchase There are many researches have examined the impulsive purchase. Extensive research on impulsive purchase began in the early 1950s and pursued to study consumers’ purchase decision that are made after consumers enter a retailing environment (Rook 1987). The DuPont Consumer Buying Habits Studies (1948-1965) and studies sponsored by the Point-of-Purchase Advertising Institute (e.g. Patterson 1963) boosted the research of impulsive purchase during this period. Subsequently
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The Louisiana Purchase was an arrangement between the United States and France‚ in which the U.S. acquired approximately 827 thousand square miles of land west of the Mississippi River for $15 million. In 1801‚ Spain and France signed a secret treaty surrendering Louisiana to France. Thomas Jefferson realized that with this treaty‚ France suddenly posed a potential threat to America. If America did not purchase New Orleans from France‚ and with the change of ownership from Spain to France it could
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recreational and professional athletes I searched for athletic social media sites that specialize in gathering groups of likeminded people in one easy to reach forum. b. I first used my list of clients to start my sales calls as we are determined to continually increase the sales‚ services and needs requirements of our customer base. i. I sent out an email blast detailing our new items that are for the sports minded or active clients. ii. I followed each up with a phone call
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world‚ it is certainly people’s love of media content – specifically movies and television. In fact‚ last year global movie ticket sales set a new record rising to $35.9 billion. Considering nearly 70% of that total came from international markets outside the US‚ it is safe to say that we are not the only ones enjoying our own movies. Although only up 5% from 2012‚ international movie ticket sales are up 33% from five years ago. Meanwhile‚ ABI Research put out a report earlier this year saying
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Louisiana Purchase On April 30‚ 1803‚ Thomas Jefferson made a treaty with Napoleon of France called the Louisiana Purchase. The purchase included the acquirement of the New Orleans area and 828‚000 square miles of land west of the Mississippi River. Jefferson bought this land from France for $15 million dollars‚ with each acre costing about three cents. The Louisiana Purchase was one of Jefferson’s greatest accomplishments because it more than doubled the size of the United States. The land
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