[pic] Summer Internship Report ON “CONSUMER BUYING BEHAVIOUR OF MAGAZINES” By ASHISH KUMAR MUKHERJEE A0102109001 MBA(Entrepreneurship) Class of 2011 Under the Supervision of Under the Guidance of Dr. Vandana Mathur Mr. Sumit Bhardwaj Programme Leader Deputy Manager MBA (Entrepreneurship) Outlook (India) Pvt. Ltd. In Partial Fulfilment of Award of Master of Business Administration AMITY BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH SECTOR 125‚ NOIDA - 201303‚ UTTAR PRADESH
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of a new magazine aimed at teenagers aged 13-19 years old‚ of either or both sexes. I needed to include a front page and a double page spread‚ with at least 3 original images. To begin with I researched the forms and conventions of magazines in the media. I found out a lot about the layout of the magazines‚ for example‚ a lot of magazines all have the same basic layout‚ which is often repeated throughout all major genres of magazines. After researching the forms and conventions of magazines in general
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Strategic Management-I Assignment Industry Analysis Magazines and Periodicals Industry Industry Definition What exactly is the Magazine & Periodical Publishing Industry? How can this be defined? This industry produces and distributes magazines and periodicals in print and online. However‚ publishers that exclusively sell online magazines or periodicals are excluded from this industry: The Industry of the “Periodical Publishing” is defined by NAICS 51112: Periodical Publishing. “It says that firms/organizations
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Seventeen Magazine is a monthly girl’s magazine targeted at the teenage group with an age range of 12 to 24years old (with an average of 18). It has been in publish since in 1944 and is now considered to be the most popular magazine for teenage girls selling between 2.4 and 2.5 million copies each month. Seventeen is a Hearst publication and is based in New York City. Atoosa Rubenstein is the Editor of Seventeen. Before being hired at Seventeen Atoosa was the editor behind the success of Seventeen
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female cum family entertainment most Cultured magazine from last forty four years in the market with four lakhs as readership base. Its most of the readership is based in northern India. The unique part of Jahanvi Magazine is‚it cannot be available at book shops and OTC‚ reader has to subscribe for it then read it. Magazine got Certificate from Directorate of Education of almost seven states as most culture and informative magazine. This is the only magazine in India with 27‚865 paid subscribers and
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are tons of magazines that talk about gossips and encroach on the supposedly exciting lives of famous people‚ and J-14 is one of those. The particularity of this magazine is that it is completely targeted for teenagers between 12 and 15 years. J-14’s articles and images are full of topics related to beauty‚ fashion‚ love and tips; therefore‚ it is correct to say that is completely oriented for girls. Talking in a more general fashion about its content‚ one could say that the magazine is superficial
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October 11‚ 2011 English 121 Magazine Analysis Popular Science: An Analysis Popular Science is a magazine that has been in monthly distribution since 1872 (Wikipedia). The purpose of Popular Science magazine is to entertain and inform a general audience with articles (related or pertaining) to scientific and technological discoveries and advancements: especially in green technology. Middle aged men are portrayed to be the main audience of Popular Science due to the the male-targeted advertisements
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A Competitive Coup in the In-Flight Magazine What are the most prudent decisions she can make about her responsibilities to herself and others? The most prudent decisions the Manager has to make are that of her ethical standards and behavior and how it will affect the company. Cooper and Schindler (2011) states that” the goal of ethics in research is to ensure that no one is harmed or suffers adverse consequences from research activities” (p. 32). She must decide if she uses this information if
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parable‚ love is pushed to its limit by two brothers. It is tested with greed‚ disrespect‚ jealously and hate. Nevertheless‚ the true meaning of this tale is honor and shame. Phil Kershner writes an article about The Prodigal Son in CrossCurrents Magazine. Kershner‚ referring to first century Palestine‚ states‚ “to lose one’s honor is to be shamed” (2). This is the case with all of the actors in this story. Each character in this tale must make the decision whether to choose unconditional love and
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1. (a) The privacy policy of Smashing Magazine mentions where they use the information of the users. But the Users mostly remained uninformed about any personal information that is being shared with the third party advertisers. Because the privacy policy document is usually too long to read by an average user. Smashing Magazine respects users’ privacy. Smashing Magazine keeps record information submitted by your browser‚ which is: browser
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