Name – Dr. Khine Zar Lwin Roll No. – 015 Course – MBA 2nd Batch Word – 1763 DOS - 31.5.2015 Review on Instant Coffee Industry in Myanmar by Porter Five Forces Title : Review on “Instant Coffee Industry in Myanmar” by Porter Five Forces Introduction If we have to talk about coffee‚ majority of people would think of it as refreshment‚ stimulant and joyous drink consumed at every time and on every occasion. Coffee industry is the second largest commodity in the world after oil industry
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When thinking of what industry to focus my paper on‚ I couldn’t help but think of an industry that I use almost on a day-to-day basis: online video streaming. I felt it was a suitable choice for representing the different areas of Porter’s Five Forces Model because it seems as though there is always some different development happening within the industry. An article I found on The Economist’s online site addressed some of the main industry developments quite well. This particular article‚ titled
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1990s‚ the Venture Capitalists and Banks reviewed business models of books‚ CDs‚ electrical appliance retailers which were majorly confined to brick and mortar stores and simple operations. But they would be surprised to view the business model of Amazon.com Inc‚ which has used the internet to gain competitive strategic advantage and personify most of innovation metaphors. This analysis of Amazon.com Inc has Porter’s five forces model‚ which consist of Supplier’s Power‚ Customer’s Power‚ Threat
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Michael Porter’s Factor 1) Threat of New Entrants - The easier it is for new companies to enter the industry‚ the more cut-throat competition there will be. Factors that can limit the threat of new entrants are known as barriers to entry. Some examples include: Existing loyalty to major brands Incentives for using a particular buyer (such as frequent shopper programs) High fixed costs Scarcity of resources Government restrictions or legislation Entry protection (patents‚ rights‚ etc.)
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Five forces : New Entry (Low to Medium) * New entrants will have to deal with high and large fixed cost * incentive because of profitability of zara * newest fashion at an inexpensive price * Zara as part of the Spanish Inditex Group‚ can benefit from the micro-economic concept of the Economies of Scale. Hence it gains cost advantages as production (scale) increases * Zara is operating within the market of “fast fashion” hence size as well as economic efficiency matter. Inditex’s
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Explanation of Disney’s success To understand how Disney could be and still is so successful I will start by using Porter’s Five Forces that shape strategy (1979). Porter distinguishes five forces that explain the competitive power in an industry. Awareness of the five forces will help a company to understand its industry and mark out a position that is more profitable and less vulnerable to be attacked by competitors. Disney has found a very distinguishing niche in its industry and therefore
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Reebok Realflex | By The Breezers: Mannan Wu Abbey Barnes Chase Carraro Mohammed Baamer Deborah Dani Dylan By The Breezers: Mannan Wu Abbey Barnes Chase Carraro Mohammed Baamer Deborah Dani Dylan Final Marketing Plan | Professor Quinlan-Wilder November 16‚ 2011 Marketing 2800 Professor Quinlan-Wilder November 16‚ 2011 Marketing 2800 | | Executive Summary Reebok prides itself on creating products to enhance athletic ability. Upon formation of the company‚ Reebok
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were national and at least partially state owned‚ and most of the European countries had at least one‚ with direct government control. Significant change in this only came in the 1990’s with the appearance of the low cost airlines. While the business model existed for some time (first such in 1973 US)‚ the appearance of these in the European market needed the liberalization brought forth by the EU‚ implementing the „Freedoms of the air” in three stages. In 1997 the first LCC (Low Cost Carrier)‚ the Ryanair
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Porters Five Forces Current Competitive Force Porter ’s first force that Porter describes is current rivalry among existing firms. In the specialty eateries industry‚ Starbucks ’ current and direct U.S competitors are Diedrich Coffee‚ Seattle ’s Best Coffee‚ and Einstein/Noah Bagel Corporation (hoovers.com). The competition‚ however‚ is not equally balanced. Diedrich Coffee operates 370 coffeehouses in 37 states and 11 countries (hoovers.com). Seattle ’s Best Coffee operates 160 coffee cafes
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Porter’s five forces analysis of the Personal Computer (PC) industry In his article “The five competitive forces that shape strategy“‚ Michael Porter (2008) updates and extends his “five forces” framework he first introduced in 1979 and which has influenced the academic and business research for decades. He reaffirms that “THREAT OF ENTRY”‚ “THE POWER OF SUPPLIERS”‚ “THE POWER OF BUYERS”‚ THE THREAT OF SUBSTITUTES”‚ and “RIVALRY AMONG EXISTING COMPETITORS” are the forces that shape every
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