BACKGROUND AirAsia is Malaysia’s second national airline was incorporated in 1993 as a full-service regional airline under DRB-Hicom. They started their operations on 1996. After starting their operations for several years‚ AirAsia failed to attract enough passengers to establish its own niche market due to the demise of Tan Sri Yahaya Ahmad and financial crisis. Hence‚ AirAsia was heavily indebted. In 2001‚ Tony Fernandes’s company‚Tune Air Sdn Bhd bought this airline from DRB-Hicom with estimation
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3) Ryanair was introduced as a low-cost airline in 1991‚ CEO Michael O’Leary used the low-cost American‚ SouthWest airline model to plan their tactical direction. Ryanair has set values‚ which they want to succeed in such as: product leader‚ operationally excellent and being intimate with their customers. ( Dbuccellato2011‚ 2012) As for Southwest airlines‚ it is a people-oriented company and uses that orientation to leverage its advantages. It cuts costs by having employees who work for a company
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Nowadays‚ the competition among airplane industries is very tough. According to Daniel Chan (2000)‚ with just about two years to go to the turn millennium‚ air wars over Asia are hotting up‚ with some of the world’s biggest airlines engaged in intense over Asian skies[1]. Each Of Airplanes Company in the world trying to conduct some strategies to compete with another competitor in their industry. A lot of airplane companies come out with different strategies to make their company better than their
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Introduction AirAsia is the airline industry started based on the low cost carrier (LCC) concept in Malaysia. The low cost concept is introduced in the year of 2001 with the belief that “Now Everyone Can Fly” by Tony Fernandes. AirAsia was first established in 1993 and began its operation on 18 November 1996. In the year 2001‚ Anthony Fernandes (or known as Tony Fernandes) bought the airline which is suffering a loss. It was re-established as the low cost carrier after the bought over. AirAsia’s
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Your Job is Killing You’‚ Ottawa Citizen 23 October 2001. Government of Pakistan (1997) Pakistan 2010 Program. Islamabad: Govt. of Pakistan. Government of Pakistan (2002) http://www.pak.gov.pk. Haq‚ M. and Haq‚ K. (1998) Human Development in South Asia. Islamabad: Oxford University Press. Hofstede‚ G. (1991) Cultures and Organisations: Software of the Mind. London: McGraw-Hill. Holden‚ N. (2001) ‘Why Globalizing with a Conservative Culture Inhibits Localization of Management?’‚ International Journal
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for submission: Date received by Lecturer: Table of Contents 1 Organization – AirAsia 3 1.1 Overview 3 1.2 Products and Services offered 4 1.3 Channels of distribution 4 1.4 Sales and Marketing 5 1.5 Organization Structure 7 1.6 Market Share 8 1.7 SWOT Analysis 9 2 IT for Managers 10 3 E-Business and E-Commerce 11 3.1 Uses of E-Commerce in AIR ASIA 11 3.2 Benefits of E-commerce to Air Asia 12 4 Data Management 13 5 Organizational ISs 15 6 Enterprise Systems 17 7 Management
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CASE 3: STRATEGIC CHOICES AT THE SINGAPORE AIRLINES GROUP Strategic Management and strategic Competitiveness Productivity Enhancement 1) Deployment of Technology 2) Total Involvement 3) Incentives The External Environment A) General Environment 1) Demographic • Malaysian Airlines (regional competitor)‚ which is geographically closed to Singapore‚ were imitating SIA’s strategy (threats) 2) Economic • Global financial crisis – reduced demand
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Introduction A budget is a financial plan and a list of all planned expenses and revenues. It is a plan for saving‚ borrowing and spending. It is also an important concept in microeconomics‚ which uses a budget line to illustrate the trade-offs between two or more goods. In other terms‚ a budget is an organizational plan stated in monetary terms. But now-a-days a budget is something more than an estimate of revenue and expenditure. There is no alternative of budget for the implementation of development
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Friends and Relatives‚ the Group Inclusive Tour‚ the Overseas Filipino Workers‚ and Niche Market. b. Competitors Major: Cebu Pacific * The airline was established on August 26‚ 1988‚ and started operations on March 8‚ 1996. It is based on the grounds of Ninoy Aquino International Airport (Manila Terminal 3)‚ Pasay City‚ Metro Manila.The airline is a subsidiary of JG Summit Holdings. It is currently headed by Lance Gokongwei‚ presumptive heir of John Gokongwei‚ the chairman emeritus of JG Summit
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AirAsia was initially launched in 1996 as a full-service regional airline offering slightly cheaper fares than its main competitors. Unable to stimulate the market or attract enough passengers‚ the company was beset with major financial troubles. In 2001‚ Tony Fernandes reinvented the airline to model Southwestern’s no-frills/low cost design and with only three B737 aircrafts was able to quickly create one of the most profitable airlines in the world. Economies of Scale – Economies of scale exist
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