has never been more important for an airline to have the right public image. If the national flag and perhaps a catchy logo on planes‚ counters and ticket covers were sufficient in the olden days‚ today branding is a science of its own. Half a dozen branding agencies‚ most of them based in London and the USA‚ are fighting not just on behalf of toothpaste or cars but‚ with dogged determination‚ in the aviation industry over budgets worth millions. "The airlines are much more conscious today that branding
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Strategic Issues in the Airline Industry and the Role of Singapore Intl. Airlines The Economic and Strategic Issues of Airlines in a Regulated World Airline is a highly regulated industry in every country. Domestic air-routes are preserved for the domestic airlines only. This regulatory constraint effects success of an airline a lot. In the scenario‚ technological advancement in the airline industry can not provide desired benefits to the airline company because it can not compete effectively
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AIR ASIA Company profile: Air Asia needs no introduction in ASEAN‚ where it is the leading low-cost carrier‚ connecting people and places across 132 routes‚ 40 of which are offered by no other airline. In 2010‚ the Group‚ which includes affiliates Air Asia Thailand and Air Asia Indonesia‚ reinforced its leadership position with two remarkable milestones: flying its 100 millionth guest and breaking the RM1 billion(ringgit) profit barrier. From an airline with two aircraft plying six routes in Malaysia
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sales. As a scenario‚ this study would be taking the point-of-view of a Marketing Manager idealising and justifying the team’s actions in a sales boost bid. For this paper‚ studies would be based on the national carrier of Malaysia‚ Malaysian Airlines System (thereafter referred to as MAS). They have been dogged by continuous sales decline since the beginning of this decade. In the beginning of 2006‚ the company recorded some RM 10 billions of loss for just over the past 2 years. As of February
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Budget Development When planning a budget for any new product or service is an important step in any new building of a product. Knowing how much money that the company has available to spend on marketing and promotion of the new product is key. Sticking to that budget is away to show that the Nike Company can stay on track and stick to the plans and follow through with commitments will make the company better. When planning a budget for a new product there are many items to keep in mind without
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NTPC (NATIONAL THERMAL POWER CORPORATION) INTRODUCTION: NTPC Limited is the largest thermal power generating company of India. A public sector company‚ it was incorporated in the year 1975 to accelerate power development in the country as a wholly owned company of the Government of India. At present‚ Government of India holds 89.5% of the total equity shares of the company and the balance 10.5 is held by FIIs. Domestic Banks‚ Public and others. Within a span of 31 years‚ NTPC has emerged as
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1. Budgeting - An Introduction A budget is a plan that outlines an organizations financial or operational goals. It is an action plan. It helps a business allocate resources‚ evaluate performance‚ and formulate plans. Understanding the importance of budgeting is the first step in successful financial planning. This tutorial introduces budgeting and the 5 most commonly used methods of budgeting 2. Preparing & Controlling a Budget Budgeting is potentially a managers most valuable planning and
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{text:bookmark-end} A successful example of a Malaysian no frills airline is Air Asia. Revolutionized and Reinvented by Tony Fernandez in 2001. It is based on the low-cost‚ no-frills model of the US carrier Southwest. The concept of Air Asia is based on the belief that demands for short-haul air transport is price flexible. That means‚ if prices for flights are being reduced‚ more people will fly. Traditionally‚ airline concepts are based on the assumption that airline traffic grows in line with
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Service Marketing ------------------------------------------------- ------------------------------------------------- COURSE WORK TITLE (Assignment No. and/or essay/dissertation title) A CASE STUDY ON CUSTOMER ACQUISITON AND RETENTION ON THE AIRLINE SERVICE INDUSTRY DEADLINE DATE: 13 July 2012 I certify that this assignment is my own work. It does not reproduce anyone else’s work without proper acknowledgement. Signed By: Alexander Glenn Sugiarto Date: 10 July 2012 Tick the appropriate
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How Airasia websites work In order for websites to appear on the internet and be accessible to the users of the worldwide web several components must be presents‚ including these three major elements: 1- Domain name: must have a domain name‚ this is the address where website is located for people to visit. Most people and business register their own domain name such asmyfamily.com or mybusiness.net‚ etc. or purchase existing domain names from current owners. Domain names are unique and are
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