Problem Statement Virgin will enter the US mobile market in July 2002 and needs to define a pricing strategy that would attract and retain one million subscribers by the end of year one and three million subscribers by the end of year four without triggering off competitive reactions. Situation Analysis Virgin is one of the most recognized brands in the UK with over 200 brand extensions that stand for fun‚ honesty and value for money. Despite a recent failure in Singapore‚ the company wanted to enter
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Battle of the Atlantic The Battle of the Atlantic played a very significant part in World War Two. In World War Two‚ after the escape atDunkirk and the inspiration of the Battle of Britain‚ the Battle of the Atlantic was Britain ’s next nightmare. The Battle of the Atlantic was "the only thing that ever frightened me." Winston Churchill. As an island Britain needed to bring in a vast amount of food and military equipment to survive the war. The German submarine force (U-boats) severely damaged
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throughout various cities and urban centers across the country that bear the mark of immigrant visionaries. Atlantic Avenue is no exception to this rule. Located in the center of Brooklyn‚ bordered by the Barclay Center and the East River‚ Atlantic Avenue represents an open-minded community with a history of acceptance and a variety of ethnic backgrounds dating back to the 1800s. Atlantic Avenue’s long history of immigration led to a historically inclusive community in which all individuals and groups
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Atlantic Yards Project The Atlantic Yards Project is a mixed use commercial and residential development project in the Prospect Heights neighborhood of Brooklyn‚ New York. It is a project that was first started by the Cleveland‚ Ohio based company Forest City Ratner Companies‚ a subsidiary of Forest City Enterprises. Their goal is to redevelop 22 acres of Downtown Brooklyn that will include 6 million square feet of residential space‚ 247‚000 square feet of retail use‚ 336‚000 square feet of office
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Virgin Atlantic‚ which had developed to be a major force in the international airline business. Virgin Atlantic Airways has become Britain’s second largest airline serving the world’s major cities. On 20 December 1999 Richard Branson signed an agreement to sell a 49% stake of Virgin Atlantic to Singapore Airlines to form a unique global partnership. The cost of the transaction to Singapore Airlines was £600.25 million‚ which included a capital injection of £49 million and valued Virgin Atlantic at a
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What did the Habsburg Empire do in Central Europe during the 16th Century? The Habsburg Empire during the 16th century in central Europe was a very important and influential act throughout Europe because they have mainly ruled many territories and had made a great success towards it. During the 16th century‚ the Habsburg Empire in central Europe was a ruler family of Austria‚ for many centuries they have ruled several lands of Europe‚ and had a numerous amount of superb leaders throughout the
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in depth analysis of the Factors causing the Commercial Collapse of Atlantic Cod Somayeh Rasouli Student Number: 103548472 University of Windsor‚ Dr. Heffner Abstraction The commercial collapse of the Atlantic cod (Gadus morhua) in 1992 had major ecological and socioeconomic implications that prompted the government to invest in research into management models of fisheries in order to prevent other collapses and recover the lucrative cod stocks. The factors that contributed to the cod collapsed
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airline‚ this environment can be very complex as it is ‘hard for them to fully understand and impossible for them to fully control’ (The Times‚ n.d. p1). Virgin Atlantic is an international airline that is based in the UK. It was started by the entrepreneur Richard Branson in 1982 and now flies to 30 destinations around the world (Virgin Atlantic Airways Ltd‚ 2011). By looking at the PEST forces of Virgin’s external environment‚ the aim is to see how these influence the airline and how Virgin can use
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The Slave Ship by Marcus Rediker is a great fiction novel that describes the horrifying experiences of Africans‚ seamen‚ and captains on their journey through the Middle Passage. The Middle Passage marked the water way in the Atlantic Ocean between Africa and the Americas. The use of slaves provided a great economy for the European countries due to the fact that these African slaves provided free labor while cultivating sugar cane in the Caribbean and America. Rediker describes the slave migration
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American and English literature whose major area of research interest is the Black Atlantic diasporic culture. As a scholar of Cultural Studies and Sociology‚ he has done significant studies on race‚ racism and culture which have been greatly influential in the recent times. Gilroy’s book The Black Atlantic: Modernity and Double Consciousness (published in 1993) marks a landmark in the study of diasporas. In The Black Atlantic‚ which is a critique of cultural nationalism‚ he applies a cultural studies approach
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