Corporate Responsibility and Marketing Strategies Wanda Joyce McGhee Dr. Malinda Swigart Business 508 July 13‚ 2014 Corporate Responsibility and Marketing Strategies There is no question that Apple is a remarkable company. In addition to its business turnaround‚ its innovative design‚ and its media content and apps‚ the unadulterated sexiness of all its products makes Apple hard to resist. For me‚ what isn’t hard to resist‚ is asking: How can a company that is this extraordinary in other
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Social Responsibility “Social responsibility is defined as an organization’s obligation to maximize its positive impact on stakeholders and to minimize its negative impact” (Ferrell‚ O.‚ & Fraedrich‚ J. (2010). Stakeholder Relationships‚ Social Responsibility‚ and Corporate Governance. In Business ethics: Ethical decision making and cases : 2009 update (7th ed.). Mason‚ OH: South-Western Cengage Learning). There are four main types of social responsibility which are economic‚ legal‚ ethical‚ and
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did GE conform with the “General Principles of corporate Social Responsibility” set forth in the section of that title in the chapter? Here some of the General Principles of Corporate Social Responsibility that should be exercised by the managers: 1. Corporations are economics institutions run for profit. This are their main responsibility‚ they are oriented to the financial incentives‚ and not in the term that have to be able to meet the social objectives without financial incentives. In this
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to face is the labor issues (pro-labor bill in congress) and the on-going battle between non-unionized FedEx and unionized UPS. FedEx continues to show many different fashions of management fundamentals. We will review four concepts that we reviewed in class: Social responsibility‚ corporate strategy‚ diversity‚ and information technology. Social Responsibility: According to our textbook‚ social responsibility is the conscious effort to operate in a manner that creates a win-win situation for
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Corporate Social Responsibility The process of building a corporate social responsibility: Corporations while they need to conduct a strategy to become socially responsible‚ they usually passes through a process that leads it at the end to achieve what is called by “Civil learning”. In order to achieve this level –which is the highest level of a corporate social responsibility- ‚ they are two dimensions: • The organizational level • The societal level The case of Nike as famous corporate
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Difference between Economic Profit and Accounting Profit When it comes to business decisions‚ there are many ways to analysis the financial status of a firm. What guidelines determine profit margin? Who uses these guidelines? How is profit used to analysis a firm and its business decisions? This paper will discuss two terms that are used to define profit: accounting profit and economic profit. The first term is called accounting profit which uses the equa-tion. The second term for profit is economic
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Corporate Responsibility and Marketing Strategies Dr. Tonya D. Moore Contemporary Business January 28‚ 2014 Introduction Corporate responsibility and Marketing Strategies are essential in today’s market and to any premier company in this day and age. Researching Apple’s ethical and social responsibility and their position will allow the consumer to determine if the company is meeting or exceeding their responsibility. Exploring the publications which documents the impact of the company’s
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CG is concerned with holding the balance between economic and social goals and between individual and communal goals. The governance framework is there to encourage the efficient use of resources and equally require accountability for the stewardship of those resources. The aim is to align as nearly as possible the interests of individual corporations and society. * Shifting focus only on economic concerns to include social concerns. * Reliance on CG mechanisms – board of directors &
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reading‚ developing a model of theory and modern examples‚ we can found out clearly that corporate social responsibility (CSR) does help enhance organization’s competitive advantage so as to achieve an organizational success. Model of thinking Corporate Social Responsibility Positive Social Change Employee Commitment Competitive Advantage Organizational Success Corporate Social Responsibility Positive Social Change Employee Commitment Competitive Advantage Organizational Success The
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Corporate Social responsibility Introduction A few years ago firms only goal was to gain economic profit from their businesses. In recent times it has been discussions if economic profit are the only reason for businesses to exist (Klonoski 1991) In modern society the belief that businesses have responsibilities against the society they operate in have grown bigger‚ but there are still people and organisations who believe that gaining economic profit from their business are the only thing they
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